{"id":1104,"date":"2024-12-26T06:30:00","date_gmt":"2024-12-25T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1104"},"modified":"2025-05-15T15:03:12","modified_gmt":"2025-05-15T06:03:12","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91gtm%e3%81%a8%e3%81%af%ef%bc%9f%e3%82%bf%e3%82%b0%e7%ae%a1%e7%90%86%e3%82%92%e5%8a%b9%e7%8e%87%e5%8c%96%e3%81%99%e3%82%8bgoogle-tag-manager%e3%81%ae","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91gtm%e3%81%a8%e3%81%af%ef%bc%9f%e3%82%bf%e3%82%b0%e7%ae%a1%e7%90%86%e3%82%92%e5%8a%b9%e7%8e%87%e5%8c%96%e3%81%99%e3%82%8bgoogle-tag-manager%e3%81%ae\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011GTM\u3068\u306f\uff1f\u30bf\u30b0\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308bGoogle Tag 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Analytics\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3084\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3001CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u901a\u5e38\u300c\u30bf\u30b0\u300d\u3068\u547c\u3070\u308c\u308bJavaScript\u30b3\u30fc\u30c9\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u57cb\u3081\u8fbc\u3080\u3053\u3068\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u304c\u5927\u304d\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u30bf\u30b0\u306e\u7ba1\u7406\u304c\u8907\u96d1\u306b\u306a\u308a\u307e\u3059\u3002\u30bf\u30b0\u3092\u8ffd\u52a0\u30fb\u524a\u9664\u30fb\u4fee\u6b63\u3059\u308b\u305f\u3073\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eHTML\u3092\u7de8\u96c6\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u305d\u306e\u4f5c\u696d\u306b\u306f\u591a\u304f\u306e\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30bf\u30b0\u306e\u8a2d\u5b9a\u30df\u30b9\u3084\u91cd\u8907\u306b\u3088\u308b\u4e0d\u5177\u5408\u3082\u767a\u751f\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u3093\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u767b\u5834\u3057\u305f\u300c\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30c4\u30fc\u30eb\u300d\u3068\u305d\u306e\u4ee3\u8868\u7684\u306a\u300cGoogle Tag Manager\uff08GTM\uff09\u300d\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u305d\u3082\u305d\u3082\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\u4f55\u304b<\/h2>\n\n\n\n<p>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u5404\u7a2e\u30c4\u30fc\u30eb\u306e\u30bf\u30b0\uff08\u30b5\u30fc\u30d3\u30b9\u30bf\u30b0\uff09\u306f\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u7ba1\u7406\u753b\u9762\u3067\u8a2d\u5b9a\u30fb\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30bf\u30b0\u3092\u8ffd\u52a0\u30fb\u524a\u9664\u30fb\u4fee\u6b63\u3059\u308b\u305f\u3073\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eHTML\u3092\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5185\u306e\u7ba1\u7406\u753b\u9762\u306e\u64cd\u4f5c\u306e\u307f\u3067\u5b8c\u7d50\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6b21\u306e\u3088\u3046\u306a\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5229\u7528\u3059\u308b\u76ee\u7684\u3068\u5229\u70b9<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"566\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5229\u7528\u3059\u308b\u76ee\u7684\u3068\u5229\u70b9-visual-selection.png\" alt=\"\" class=\"wp-image-2918\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5229\u7528\u3059\u308b\u76ee\u7684\u3068\u5229\u70b9-visual-selection.png 843w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5229\u7528\u3059\u308b\u76ee\u7684\u3068\u5229\u70b9-visual-selection-300x201.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5229\u7528\u3059\u308b\u76ee\u7684\u3068\u5229\u70b9-visual-selection-768x516.png 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f5c\u696d\u52b9\u7387\u306e\u5411\u4e0a<br>\u30bf\u30b0\u306e\u8ffd\u52a0\u3084\u4fee\u6b63\u3092\u7ba1\u7406\u753b\u9762\u3067\u884c\u3048\u308b\u305f\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u958b\u767a\u30fb\u7ba1\u7406\u8005\u306b\u4f9d\u983c\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u81ea\u8eab\u3067\u30bf\u30b0\u8ffd\u52a0\u306a\u3069\u306e\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8fc5\u901f\u306b\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30a8\u30e9\u30fc\u306e\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b<br>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eHTML\u3092\u76f4\u63a5\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u30b3\u30fc\u30c9\u30df\u30b9\u306b\u3088\u308b\u30b5\u30a4\u30c8\u306e\u4e0d\u5177\u5408\u3092\u9632\u304e\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u306e\u52d5\u4f5c\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3067\u304d\u308b\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u3082\u5099\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u521d\u5fc3\u8005\u3067\u3082\u5b89\u5fc3\u3057\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u6a5f\u80fd<br>\u30bf\u30b0\u8a2d\u5b9a\u306e\u5909\u66f4\u5c65\u6b74\u304c\u8a18\u9332\u3055\u308c\u3001\u65b0\u3057\u304f\u8a2d\u5b9a\u3092\u516c\u958b\u3059\u308b\u305f\u3073\u306b\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a18\u9332\u3055\u308c\u307e\u3059\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4ee5\u524d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u623b\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u3044\u3064\u300d\u300c\u8ab0\u304c\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u300d\u8a2d\u5b9a\u3092\u3057\u305f\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u516c\u958b\u3057\u305f\u30bf\u30b0\u306b\u3088\u308b\u4e0d\u5177\u5408\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3082\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u67d4\u8edf\u306a\u6761\u4ef6\u8a2d\u5b9a<br>\u30bf\u30b0\u306e\u767a\u52d5\u6761\u4ef6\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3084\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5fdc\u3058\u3066\u30bf\u30b0\u3092\u767a\u706b\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u3067\u306e\u307f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u3092\u5b9f\u884c\u300d\u3068\u3044\u3063\u305f\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager\uff08GTM\uff09\u3068\u306f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/FF5010A5-2B03-4C8C-8287-BBA93903B8CA-1024x487.png\" alt=\"\" class=\"wp-image-2916\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/FF5010A5-2B03-4C8C-8287-BBA93903B8CA-1024x487.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/FF5010A5-2B03-4C8C-8287-BBA93903B8CA-300x143.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/FF5010A5-2B03-4C8C-8287-BBA93903B8CA-768x365.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/FF5010A5-2B03-4C8C-8287-BBA93903B8CA.png 1154w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Tag Manager\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u306e\u30bf\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6700\u3082\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u4f7f\u3044\u3084\u3059\u3055\u3068\u8c4a\u5bcc\u306a\u6a5f\u80fd\u3067\u652f\u6301\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7279\u5fb4<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"470\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/GTM\u7279\u5fb4.png\" alt=\"\" class=\"wp-image-2919\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/GTM\u7279\u5fb4.png 938w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/GTM\u7279\u5fb4-300x150.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/GTM\u7279\u5fb4-768x385.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7121\u6599\u3067\u5229\u7528\u53ef\u80fd<br>GTM\u306f\u57fa\u672c\u7684\u306b\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u304a\u308a\u3001\u4e88\u7b97\u306b\u5236\u7d04\u306e\u3042\u308b\u4f01\u696d\u3084\u500b\u4eba\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/li>\n\n\n\n<li>Google\u95a2\u9023\u30c4\u30fc\u30eb\u3068\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u9023\u643a<br>Google Analytics\u3084Google\u5e83\u544a\u3068\u306e\u9023\u643a\u304c\u5bb9\u6613\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306a\u3069\u306e\u8a2d\u5b9a\u3092\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30d7\u30ec\u30d3\u30e5\u30fc\u3068\u30c7\u30d0\u30c3\u30b0\u6a5f\u80fd<br>\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u6b63\u3057\u304f\u52d5\u4f5c\u3059\u308b\u304b\u3092\u672c\u756a\u74b0\u5883\u306b\u516c\u958b\u3059\u308b\u524d\u306b\u78ba\u8a8d\u3067\u304d\u308b\u6a5f\u80fd\u304c\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e0d\u5177\u5408\u3092\u672a\u7136\u306b\u9632\u3052\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u591a\u6a5f\u80fd\u306a\u5909\u6570\u3068\u30c8\u30ea\u30ac\u30fc<br>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306eURL\u3084\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u30bf\u30b0\u3092\u767a\u706b\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u5fdc\u3058\u305f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u57fa\u672c\u7528\u8a9e<\/h3>\n\n\n\n<p>GTM\u3092\u52b9\u679c\u7684\u306b\u5229\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u57fa\u672c\u7528\u8a9e\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30b0<br>Google Analytics\u306e\u8a08\u6e2c\u306b\u5229\u7528\u3059\u308bGoogle\u30bf\u30b0\u3084\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u306a\u3069\u3001GTM\u304b\u3089\u547c\u3073\u51fa\u3059\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30b0\u3092\u6307\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c8\u30ea\u30ac\u30fc<br>\u30c8\u30ea\u30ac\u30fc\u306f\u3001\u30bf\u30b0\u3092\u300c\u3044\u3064\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u3068\u304d\u306b\u300d\u767a\u706b\u3055\u305b\u308b\u304b\u3092\u5b9a\u7fa9\u3059\u308b\u30eb\u30fc\u30eb\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3068\u304d\u300d\u3084\u300c\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d\u300d\u306b\u30bf\u30b0\u3092\u767a\u706b\u3055\u305b\u308b\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u5909\u6570<br>\u5909\u6570\u306f\u3001\u30c8\u30ea\u30ac\u30fc\u3084\u30bf\u30b0\u306e\u8a2d\u5b9a\u3092\u52d5\u7684\u306b\u5909\u66f4\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30da\u30fc\u30b8URL\u3084\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30dc\u30bf\u30f3\u306e\u30c6\u30ad\u30b9\u30c8\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306e\u8981\u7d20\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u306e\u4ed5\u65b9<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"459\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u306e\u4ed5\u65b9-visual-selection.png\" alt=\"\" class=\"wp-image-2927\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u306e\u4ed5\u65b9-visual-selection.png 986w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u306e\u4ed5\u65b9-visual-selection-300x140.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u306e\u4ed5\u65b9-visual-selection-768x358.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<p>GTM\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u4f7f\u3044\u65b9\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics\u306e\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c<br>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\uff08\u4f8b: \u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3084\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\uff09\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Google Analytics\u3067\u8a08\u6e2c\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u3088\u308a\u8a73\u7d30\u306b\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<br>\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306b\u3001\u8cfc\u5165\u5b8c\u4e86\u3084\u8cc7\u6599\u8acb\u6c42\u3068\u3044\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Google\u5e83\u544a\u3084Facebook\u5e83\u544a\u306a\u3069\uff09\u3068\u306e\u9023\u643a\u3082\u7c21\u5358\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\u306e\u8a2d\u5b9a<br>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30bf\u30b0\u3092\u7c21\u5358\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u52d5\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a08\u6e2c<br>EC\u30b5\u30a4\u30c8\u306e\u5546\u54c1ID\u3084\u4fa1\u683c\u306a\u3069\u3001\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3057\u3001\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3051\u308b\u300c\u30bf\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u91cd\u8981\u6027\u3068\u3001\u300cGoogle Tag Manager\uff08GTM\uff09\u300d\u3092\u6d3b\u7528\u3059\u308b\u5229\u70b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002GTM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30b0\u7ba1\u7406\u304c\u52b9\u7387\u5316\u3055\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5c55\u958b\u304c\u8fc5\u901f\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30e9\u30fc\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3057\u3001\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u3084\u67d4\u8edf\u306a\u6761\u4ef6\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002GTM\u306e\u57fa\u672c\u7684\u306a\u7528\u8a9e\u3084\u6a5f\u80fd\u3092\u7406\u89e3\u3057\u3001\u6d3b\u7528\u65b9\u6cd5\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u904b\u55b6\u3067\u3082\u3001GTM\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30b0\u7ba1\u7406\u30fb\u6d3b\u7528\u306e\u52b9\u7387\u5316\u3092\u9032\u3081\u3066\u307f\u307e\u305b\u3093\u304b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, 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