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class=\"wp-block-paragraph\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u306f\u3001\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6570\u5024\u3067\u3059\u3002\u3042\u308b\u671f\u9593\u306b\u304a\u3051\u308b\u89e3\u7d04\u6570\u3092\u767b\u9332\u4f1a\u54e1\u6570\u3067\u5272\u3063\u3066\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u304c\u4e0a\u624b\u304f\u6a5f\u80fd\u3057\u9867\u5ba2\u306b\u6210\u529f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308c\u3070\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%81%e3%83%a3%e3%83%bc%e3%83%b3%e3%83%ac%e3%83%bc%e3%83%88%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%e3%81%8b%e3%82%89\/\" target=\"_blank\" rel=\"noopener\">\u30102025\u5e74\u6700\u65b0\u3011\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u304b\u3089\u7b97\u51fa\u65b9\u6cd5\u3001\u6539\u5584\u65b9\u6cd5\u307e\u3067\u7db2\u7f85<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LTV\uff08Life Time Value\uff09\u3068\u306f\u3001\u3042\u308b\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306e\u9593\u3001\u4f01\u696d\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LTV\u306e\u6570\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u3001\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u304c\u5927\u304d\u3044\u300c\u5927\u53e3\u9867\u5ba2\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3055\u306b\u6bd4\u4f8b\u3057\u3066\u3001LTV\u3082\u9ad8\u304f\u306a\u308b\u50be\u5411\u3067\u3059\u3002\u307e\u305f\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u304c\u4f4e\u3044\u307b\u3069LTV\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91ltv%e3%81%a8%e3%81%af%ef%bc%9f%e6%84%8f%e5%91%b3%e3%81%8b%e3%82%89%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%80%81%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b\/\" target=\"_blank\" rel=\"noopener\">\u30102025\u5e74\u6700\u65b0\u3011LTV\u3068\u306f\uff1f\u610f\u5473\u304b\u3089\u8a08\u7b97\u65b9\u6cd5\u3001\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\uff08\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NPS\uff08Net Promoter Score\uff09\u3068\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u63a8\u5968\u5ea6\u300d\u3092\u8868\u3059\u5024\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u304c\u300c\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5bb6\u65cf\u3084\u53cb\u4eba\u306b\u3069\u308c\u304f\u3089\u3044\u52e7\u3081\u305f\u3044\u304b\u300d\u3092\u793a\u3057\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NPS\u3092\u7528\u3044\u308b\u3068\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3084LTV\u3060\u3051\u3067\u306f\u6e2c\u308c\u306a\u3044\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001NPS\u304c\u9ad8\u3044\u307b\u3069\u6e80\u8db3\u5ea6\u3084\u7d99\u7d9a\u7387\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91nps%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e6%a6%82%e5%bf%b5%e3%81%8b%e3%82%89%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%80%81%e3%82%b9%e3%82%b3\/\" target=\"_blank\" rel=\"noopener\">\u30102025\u5e74\u6700\u65b0\u3011NPS\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u304b\u3089\u8a08\u7b97\u65b9\u6cd5\u3001\u30b9\u30b3\u30a2\u5411\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac\uff01<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd53\u9078<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"566\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd53\u9078-visual-selection.png\" alt=\"\" class=\"wp-image-3227\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd53\u9078-visual-selection.png 689w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd53\u9078-visual-selection-300x246.png 300w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u652f\u63f4\uff08\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3067\u6700\u521d\u306b\u5b9f\u65bd\u3059\u3079\u304d\u624b\u6bb5\u3067\u3059\u3002\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5186\u6ed1\u306b\u6d3b\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u4f01\u696d\u5074\u3067\u521d\u671f\u8a2d\u5b9a\u3092\u884c\u3063\u305f\u308a\u3001\u4f7f\u3044\u65b9\u3084\u6a5f\u80fd\u3092\u9867\u5ba2\u306b\u30ec\u30af\u30c1\u30e3\u30fc\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c0e\u5165\u5f8c\u306b\u300c\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u300d\u306a\u3069\u306e\u7406\u7531\u304b\u3089\u3001\u3059\u3050\u306b\u89e3\u7d04\u3057\u3066\u3057\u307e\u3046\u9867\u5ba2\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5c0e\u5165\u652f\u63f4\u3092\u884c\u3048\u3070\u3001\u305d\u3046\u3057\u305f\u9867\u5ba2\u3092\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c4\u30fc\u30eb\u306e\u5c0e\u5165<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c4\u30fc\u30eb\u3068\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u3084\u5c0e\u5165\u652f\u63f4\u3092\u4e00\u90e8\u81ea\u52d5\u5316\u3057\u3001\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u554f\u3044\u5408\u308f\u305b\u306b\u81ea\u52d5\u56de\u7b54\u3059\u308b\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u6a5f\u80fd\u3001\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u6a5f\u80fd\u306a\u3069\u3092\u642d\u8f09\u3057\u305f\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u30d8\u30eb\u30b9\u30b9\u30b3\u30a2\u3068\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30ed\u30b0\u30a4\u30f3\u56de\u6570\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u306a\u3069\u304b\u3089\u3001\u9867\u5ba2\u304c\u5229\u7528\u3092\u7d99\u7d9a\u3057\u3066\u304f\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u3063\u305f\u6570\u5024\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u652f\u63f4\u306b\u304b\u304b\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u524a\u6e1b\u3057\u3064\u3064\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u904b\u55b6<\/h3>\n\n\n\n<p 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