{"id":1237,"date":"2024-12-31T06:30:00","date_gmt":"2024-12-30T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1237"},"modified":"2025-10-31T14:58:41","modified_gmt":"2025-10-31T05:58:41","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91dmp%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e3%81%8a%e3%81%99%e3%81%99%e3%82%81%e6%b4%bb%e7%94%a8%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91dmp%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e3%81%8a%e3%81%99%e3%81%99%e3%82%81%e6%b4%bb%e7%94%a8%e6%b3%95\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011DMP\u3068\u306f\uff1f\u57fa\u672c\u4e8b\u9805\u304b\u3089\u304a\u3059\u3059\u3081\u6d3b\u7528\u6cd5\u3001\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>\u4eca\u56de\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8981\u3068\u306a\u308bDMP\uff08Data 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class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">DMP\u306e\u57fa\u672c\u6a5f\u80fd\u3068\u7a2e\u985e<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"510\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/DMP\u306e\u57fa\u672c\u6a5f\u80fd\u3068\u7a2e\u985e-visual-selection.png\" alt=\"\" class=\"wp-image-2940\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/DMP\u306e\u57fa\u672c\u6a5f\u80fd\u3068\u7a2e\u985e-visual-selection.png 666w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/DMP\u306e\u57fa\u672c\u6a5f\u80fd\u3068\u7a2e\u985e-visual-selection-300x230.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<p>DMP\u306b\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u4e3b\u306a\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u7d71\u5408<\/h3>\n\n\n\n<p>DMP\u306f\u3001\u69d8\u3005\u306a\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u4e00\u5143\u7ba1\u7406\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91crm%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e6%a9%9f%e8%83%bd%e3%80%81\/\">\u30102025\u5e74\u6700\u65b0\u3011CRM\u3068\u306f\uff1f\u57fa\u672c\u4e8b\u9805\u304b\u3089\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3001\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011CRM\u3068\u306f\uff1f\u57fa\u672c\u4e8b\u9805\u304b\u3089\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3001\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac&#8221; &#8212; 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height=\"422\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/DMP\u306e\u4e3b\u306a\u5206\u985e-visual-selection.png\" alt=\"\" class=\"wp-image-2942\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/DMP\u306e\u4e3b\u306a\u5206\u985e-visual-selection.png 578w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/DMP\u306e\u4e3b\u306a\u5206\u985e-visual-selection-300x219.png 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/figure>\n\n\n\n<p>\u7279\u6027\u3068\u5f79\u5272\u306b\u3088\u3063\u3066\u3001\u5927\u304d\u304f\uff12\u3064\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">ROI\u6700\u5927\u5316<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3078\u4e88\u7b97\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3001\u4e0d\u5fc5\u8981\u306a\u5e83\u544a\u8cbb\u7528\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe<\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u7d50\u679c\u3092\u5373\u6642\u53cd\u6620\u3057\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u304b\u3089\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u914d\u4fe1\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\u3068\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DMP\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u306b\u3001DMP\u3092\u3046\u307e\u304f\u5229\u7528\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5927\u624b\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc<\/h3>\n\n\n\n<p>\u3042\u308b\u5927\u624b\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u3068\u6d88\u8cbb\u8005\u306e\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u597d\u3080\u30c6\u30ec\u30d3\u756a\u7d44\u3092\u7279\u5b9a\u3057\u3001\u30de\u30b9\u5e83\u544a\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3002\u3055\u3089\u306b\u3001\u8907\u6570\u30d6\u30e9\u30f3\u30c9\u9593\u3067\u306e\u30af\u30ed\u30b9\u30bb\u30ea\u30f3\u30b0\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u6210\u529f\u3057\u305f\u8981\u56e0<\/h2>\n\n\n\n<p>\u6210\u529f\u3057\u305f\u8981\u56e0\u3068\u3057\u3066\u3001\u5927\u304d\u304f\u4e0b\u8a18\u306e3\u3064\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u660e\u78ba\u306a\u76ee\u7684\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u5177\u4f53\u7684\u306aKPI\uff08\u4f8b\uff1a\u89b3\u5149\u5ba2\u6570\u5897\u52a0\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066DMP\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u660e\u78ba\u306a\u76ee\u6a19\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u5206\u6790\u7d50\u679c\u3092\u65bd\u7b56\u306b\u76f4\u7d50\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790<strong><\/strong><\/h3>\n\n\n\n<p>\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u7d99\u7d9a\u7684\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u6b21\u306e\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b\u30b5\u30a4\u30af\u30eb\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e2d\u9577\u671f\u7684\u306a\u6539\u5584\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u69d8\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u9023\u643a<\/h3>\n\n\n\n<p>\u69d8\u3005\u306a\u5206\u91ce\u3001\u4f1a\u793e\u7b49\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u3068\u9023\u643a\u3057\u3066DMP\u3092\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u8ab2\u984c\u89e3\u6c7a\u304c\u56f3\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DMP\u306e\u9032\u5316<\/h2>\n\n\n\n<p>\u4eca\u307e\u3067\u898b\u3066\u304d\u305f\u4e8b\u4f8b\u3060\u3051\u3067\u306a\u304f\u3001\u6628\u4eca\u3067\u306fAI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u767b\u5834\u306b\u3088\u308a\u3001AI\u6280\u8853\u306b\u3088\u308b\u4e88\u6e2c\u5206\u6790\u3084\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u9032\u5c55\u3057\u3066\u304a\u308a\u3001DMP\u306fROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u30c4\u30fc\u30eb\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DMP\u306e\u5c0e\u5165\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<h3 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