{"id":1241,"date":"2024-12-31T18:30:00","date_gmt":"2024-12-31T09:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1241"},"modified":"2025-05-13T18:08:53","modified_gmt":"2025-05-13T09:08:53","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91crm%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e6%a9%9f%e8%83%bd%e3%80%81","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91crm%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e6%a9%9f%e8%83%bd%e3%80%81\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011CRM\u3068\u306f\uff1f\u57fa\u672c\u4e8b\u9805\u304b\u3089\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3001\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u73fe\u4ee3\u306e\u5e02\u5834\u3067\u306f\u3001\u5358\u306a\u308b\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u308b\u3066\u3044\u308b\u306e\u304c\u3001CRM\uff08Customer Relationship Management\uff09\u3067\u3059\u3002CRM\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b9f\u73fe\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u5927\u5e45\u306b\u5f37\u5316\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30af\u30e9\u30a6\u30c9\u578bCRM\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u306e\u6700\u65b0\u6280\u8853\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u3092\u63a8\u9032\u3057\u3001\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3001\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3001\u5c0e\u5165\u6642\u306e\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u5316\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">CRM\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>CRM\u306f\u300cCustomer Relationship Management\u300d\u306e\u7565\u3067\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u610f\u5473\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7dcf\u5408\u7684\u306b\u628a\u63e1\u30fb\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306eCRM\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308a\u3001\u9867\u5ba2\u60c5\u5831\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u3067\u77ac\u6642\u306b\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u65bd\u7b56\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u9759\u7684\u306a\u65b9\u6cd5\u3067\u306f\u5f97\u3089\u308c\u306a\u304b\u3063\u305f\u7372\u5f97ROI\u306e\u6700\u5927\u5316\u304c\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001CRM\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u6c42\u3081\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u6c42\u3081\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u767b\u9332\u60c5\u5831\u3084\u884c\u52d5\u5c65\u6b74\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u3063\u305f\u60c5\u5831\u3084\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\u304c\u91cd\u8996\u3055\u308c\u308b\u80cc\u666f<\/h3>\n\n\n\n<p>CRM\u306e\u6982\u5ff5\u306f1990\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u8a95\u751f\u3057\u3001\u305d\u306e\u5f8c\u4e16\u754c\u4e2d\u306b\u5e83\u304c\u308a\u307e\u3057\u305f\u3002\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u6025\u901f\u306a\u9032\u5c55\u3068\u3068\u3082\u306b\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u591a\u69d8\u5316\u3057\u3001\u5f93\u6765\u306e\u30de\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5fdc\u3048\u304d\u308c\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3084\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u7d71\u5408\u304c\u6c42\u3081\u3089\u308c\u308b\u4e2d\u3067\u3001CRM\u306f\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3059\u308b\u300cOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u5b9f\u73fe\u624b\u6bb5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u65b0\u306eAI\u6d3b\u7528\u578b\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u3084\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u65bd\u7b56\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u4f01\u696d\u306f\u5e38\u306b\u5148\u624b\u5fc5\u52dd\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM\u3092\u5b9f\u884c\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"774\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u3092\u5b9f\u884c\u3059\u308b\u30e1\u30ea\u30c3\u30c8-visual-selection.png\" alt=\"\" class=\"wp-image-3230\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u3092\u5b9f\u884c\u3059\u308b\u30e1\u30ea\u30c3\u30c8-visual-selection.png 998w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u3092\u5b9f\u884c\u3059\u308b\u30e1\u30ea\u30c3\u30c8-visual-selection-300x233.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u3092\u5b9f\u884c\u3059\u308b\u30e1\u30ea\u30c3\u30c8-visual-selection-768x596.png 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u3001CRM\u30c4\u30fc\u30eb\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">CRM\u30c4\u30fc\u30eb\u306e\u5177\u4f53\u7684\u306a\u6a5f\u80fd<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"674\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u30c4\u30fc\u30eb\u306e\u5177\u4f53\u7684\u306a\u6a5f\u80fd-visual-selection.png\" alt=\"\" class=\"wp-image-3231\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u30c4\u30fc\u30eb\u306e\u5177\u4f53\u7684\u306a\u6a5f\u80fd-visual-selection.png 464w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u30c4\u30fc\u30eb\u306e\u5177\u4f53\u7684\u306a\u6a5f\u80fd-visual-selection-207x300.png 207w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" 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class=\"wp-block-heading\">CRM\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"458\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8-visual-selection.png\" alt=\"\" class=\"wp-image-3234\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8-visual-selection.png 746w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2024\/12\/CRM\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8-visual-selection-300x184.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" 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