{"id":1248,"date":"2025-01-01T18:30:00","date_gmt":"2025-01-01T09:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1248"},"modified":"2025-05-13T18:09:50","modified_gmt":"2025-05-13T09:09:50","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91cdp%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e3%81%8b%e3%82%89%e5%b0%8e%e5%85%a5%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%80%81crm-dmp%e3%81%a8","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91cdp%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e3%81%8b%e3%82%89%e5%b0%8e%e5%85%a5%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%80%81crm-dmp%e3%81%a8\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011CDP\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3001CRM\/DMP\u3068\u306e\u9055\u3044\u3001\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001CDP\uff08\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3067\u3059\u3002CDP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u5185\u306b\u6563\u5728\u3059\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u3092\u3088\u308a\u6df1\u304f\u5206\u6790\u30fb\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001CDP\u306e\u6982\u8981\u3084\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3001\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u5316\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u3068\u306f<\/h2>\n\n\n\n<p>CDP\u3068\u306f\u3001Customer Data Platform\u306e\u7565\u3067\u3001\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3001\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u5185\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3084\u55b6\u696d\u30b7\u30b9\u30c6\u30e0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u306a\u3069\u8907\u6570\u306e\u5834\u6240\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002CDP\u306f\u3001\u3053\u308c\u3089\u306e\u6563\u5728\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u7d71\u5408\u3057\u305f\u4e0a\u3067\u3001\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u7528\u3067\u304d\u308b\u5f62\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CDP\u3001CRM\u3001DMP\u306e\u9055\u3044<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"518\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u3001CRM\u3001DMP\u306e\u9055\u3044-visual-selection.png\" alt=\"\" class=\"wp-image-2945\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u3001CRM\u3001DMP\u306e\u9055\u3044-visual-selection.png 938w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u3001CRM\u3001DMP\u306e\u9055\u3044-visual-selection-300x166.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u3001CRM\u3001DMP\u306e\u9055\u3044-visual-selection-768x424.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p>CDP\u306fCRM\u3084DMP\u3068\u6df7\u540c\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDP\uff1a<\/strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u81ea\u793e\u3067\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\uff09\u3092\u4e2d\u5fc3\u306b\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u5206\u6790\u30fb\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>CRM\uff1a<\/strong>\u9867\u5ba2\u7ba1\u7406\u3092\u76ee\u7684\u3068\u3057\u305f\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u4e3b\u306b\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u4e3b\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3059\u304c\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>DMP\uff1a<\/strong>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u5916\u90e8\u304b\u3089\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\uff09\u3092\u6d3b\u7528\u3057\u3001\u4e3b\u306b\u77ed\u671f\u7684\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u533f\u540d\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u6271\u3046\u305f\u3081\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u7d10\u3065\u3051\u305f\u65bd\u7b56\u3088\u308a\u3082\u3001\u5e83\u7bc4\u56f2\u306a\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u5bfe\u8c61\u306b\u3057\u305f\u65bd\u7b56\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u307e\u305f\u3001CDP\u306f\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4fdd\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee5\u5916\u306e\u90e8\u9580\u3067\u3082\u6d3b\u7528\u53ef\u80fd\u306a\u7d71\u5408\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure 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title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011CRM\u3068\u306f\uff1f\u57fa\u672c\u4e8b\u9805\u304b\u3089\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3001\u5c0e\u5165\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u89e3\u8aac&#8221; &#8212; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91crm%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e6%a9%9f%e8%83%bd%e3%80%81\/embed\/#?secret=YmrJMquaHH#?secret=cvXyo3Cwee\" data-secret=\"cvXyo3Cwee\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed 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title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011DMP\u3068\u306f\uff1f\u57fa\u672c\u4e8b\u9805\u304b\u3089\u304a\u3059\u3059\u3081\u6d3b\u7528\u6cd5\u3001\u6ce8\u610f\u70b9\u307e\u3067\u89e3\u8aac&#8221; &#8212; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91dmp%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e6%9c%ac%e4%ba%8b%e9%a0%85%e3%81%8b%e3%82%89%e3%81%8a%e3%81%99%e3%81%99%e3%82%81%e6%b4%bb%e7%94%a8%e6%b3%95\/embed\/#?secret=RqgGoOQCWS#?secret=tGwWp8RFgG\" data-secret=\"tGwWp8RFgG\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u7279\u5fb43\u70b9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"656\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u7279\u5fb43\u70b9-visual-selection.png\" alt=\"\" class=\"wp-image-2948\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u7279\u5fb43\u70b9-visual-selection.png 962w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u7279\u5fb43\u70b9-visual-selection-300x205.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u7279\u5fb43\u70b9-visual-selection-768x524.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><\/figure>\n\n\n\n<p>CDP\u304c\u6301\u3064\u3001\u9867\u5ba2\u5bfe\u5fdc\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u4e3b\u306a\u6a5f\u80fd\u3092\u4ee5\u4e0b\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5305\u62ec\u7684\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408<\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u4e0a\u306e\u5168\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u3001\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u5404\u500b\u4eba\u306b\u7d10\u3065\u3044\u305f\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3001\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3068\u306e\u3084\u308a\u53d6\u308a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u3064\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306a\u3069\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u51e6\u7406<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u3084\u72b6\u6cc1\u306e\u5909\u5316\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u3068\u3089\u3048\u3001\u5373\u5ea7\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u3001\u305d\u306e\u5834\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u30d9\u30fc\u30b9\u306b\u3001\u9867\u5ba2\u3092\u69d8\u3005\u306a\u5c5e\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3067\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u500b\u3005\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u914d\u4fe1\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u5c0e\u5165\u306b\u304a\u3051\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p>CDP\u306e\u5c0e\u5165\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u8907\u6570\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u3001\u3088\u304f\u3042\u308b\u4f8b\u3068\u3057\u3066\u307e\u3068\u3081\u305f\uff13\u9805\u76ee\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u6df1\u3044\u9867\u5ba2\u7406\u89e3<\/h3>\n\n\n\n<p>CDP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u5206\u6563\u3057\u3066\u3044\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u5305\u62ec\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<br>\u4f8b\u3048\u3070\u3001\u3042\u308b\u5927\u624b\u5c0f\u58f2\u30c1\u30a7\u30fc\u30f3\u3067\u306f\u3001CDP\u306e\u5c0e\u5165\u306b\u3088\u308a\u4ee5\u4e0b\u306e\u6210\u679c\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u55dc\u597d\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5f53\u306a\u304a\u3059\u3059\u3081\u3067\u306f\u306a\u304f\u3001\u672c\u5f53\u306b\u6b32\u3057\u3044\u5546\u54c1\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3002<\/li>\n\n\n\n<li>\u7d50\u679c\u3068\u3057\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u7387\u304c25%\u5411\u4e0a\u3057\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u304c\u5e73\u574720%\u5897\u52a0\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe<\/h3>\n\n\n\n<p>\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u3042\u308b\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3067\u306f\u3001CDP\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f\u91d1\u878d\u5546\u54c1\u306e\u63d0\u6848\u304c\u53ef\u80fd\u306b\u3002<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u884c\u52d5\u5206\u6790\u306b\u57fa\u3065\u304f\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u5546\u54c1\u306e\u63d0\u4f9b\u3092\u5b9f\u73fe\u3002<\/li>\n\n\n\n<li>\u65bd\u7b56\u306e\u7d50\u679c\u3001\u65b0\u898f\u53e3\u5ea7\u958b\u8a2d\u7387\u304c40%\u4e0a\u6607\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u6210\u529f\u7387\u304c28%\u5411\u4e0a\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u306e\u5927\u5e45\u306a\u6539\u5584<\/h3>\n\n\n\n<p>CDP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u3068\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5e73\u574730%\u6539\u5584\u3002<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5fdc\u7b54\u7387\u304c25%\u4e0a\u6607\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3002<\/li>\n\n\n\n<li>\u7121\u99c4\u306a\u65bd\u7b56\u3092\u524a\u6e1b\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u914d\u5206\u3092\u5b9f\u73fe\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u5316\u3057\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u8a00\u3048\u307e\u3059\u3002CDP\u306e\u5c0e\u5165\u306f\u3001\u5358\u306a\u308b\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306eDX\uff08\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u4fc3\u9032\u3059\u308b\u6226\u7565\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u5c0e\u5165\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"482\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u5c0e\u5165\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9-visual-selection.png\" alt=\"\" class=\"wp-image-2949\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u5c0e\u5165\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9-visual-selection.png 639w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u5c0e\u5165\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9-visual-selection-300x226.png 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" 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class=\"wp-block-heading\">\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3<\/h3>\n\n\n\n<p>CDP\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u81ea\u793e\u3067\u53ce\u96c6\u3057\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u304c\u4e2d\u5fc3\u3068\u306a\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u6697\u53f7\u5316\u3084\u9069\u5207\u306a\u30a2\u30af\u30bb\u30b9\u5236\u5fa1\u306a\u3069\u3001\u5f37\u56fa\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u5b9f\u88c5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>\u6700\u65b0\u306eCDP\u306f\u3001AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u6025\u901f\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u8a71\u984c\u306b\u4e0a\u304c\u3063\u305f3\u3064\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u7d71\u5408\u306b\u3088\u308b\u5909\u5316<\/h3>\n\n\n\n<p>\u73fe\u5728\u306eCDP\u5e02\u5834\u3067\u306f\u3001AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u7d71\u5408\u304c\u6025\u901f\u306b\u9032\u5c55\u3057\u3066\u3044\u307e\u3059\u3002\u4e88\u6e2c\u5206\u6790\u306e\u7cbe\u5ea6\u5411\u4e0a\u3084\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u306e\u7406\u89e3\u304c\u53ef\u80fd\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001AI\u306b\u3088\u308b\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u6a5f\u80fd\u306e\u767b\u5834\u306b\u3088\u308a\u3001AI\u304b\u3089\u69d8\u3005\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d7\u306e\u63d0\u6848\u3092\u884c\u306a\u3063\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u6700\u9069\u5316\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u51e6\u7406\u306e\u9032\u5316<\/h3>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u306e\u51e6\u7406\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u30df\u30ea\u79d2\u5358\u4f4d\u3067\u306e\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3068\u5373\u6642\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30b8\u30e3\u30fc\u30cb\u30fc\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u81ea\u52d5\u5316\u3082\u9032\u307f\u3001\u591a\u304f\u306eCDP\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u6700\u9069\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u5275\u51fa\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u306e\u6025\u6210\u9577\u3068CDP\u6d3b\u7528\u306e\u52a0\u901f<\/h3>\n\n\n\n<p>CDP\u5e02\u5834\u306f\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306eCDP\u6d3b\u7528\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u7ba1\u7406\u304b\u3089AI\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u5206\u6790\u30fb\u6700\u9069\u5316\u307e\u3067\u3001\u305d\u306e\u6d3b\u7528\u7bc4\u56f2\u306f\u6025\u901f\u306b\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3082\u69d8\u3005\u306a\u6280\u8853\u306b\u3088\u308a\u3001CDP\u306f\u3088\u308a\u6d17\u7df4\u3055\u308c\u305f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u3078\u3068\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082CDP\u306e\u6d3b\u7528\u306e\u5e45\u3092\u5e83\u3052\u3066\u304f\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"510\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7-visual-selection.png\" alt=\"\" class=\"wp-image-2954\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7-visual-selection.png 666w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/01\/CDP\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7-visual-selection-300x230.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<p>CDP\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u4e0b\u8a18\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u76ee\u7684\u306e\u660e\u78ba\u5316\u3068\u30c7\u30fc\u30bf\u306e\u628a\u63e1<br>\u793e\u5185\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3068\u4e0d\u8981\u306a\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3002\u5404\u90e8\u7f72\u306e\u30c7\u30fc\u30bf\u5185\u5bb9\u3001\u5f62\u5f0f\u3001\u7ba1\u7406\u8005\u306e\u6d17\u3044\u51fa\u3057<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u7d71\u5408<br>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u9805\u76ee\u3092\u8abf\u67fb\u3001\u691c\u8a0e\u3002CDP\u306b\u7d71\u5408\u3059\u308b\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u3059\u308b\u304b\u8a08\u753b\u3092\u7b56\u5b9a<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068\u6700\u9069\u5316<br>\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u305d\u308c\u3089\u3092\u3069\u3046\u5206\u6790\u3057\u3001\u3069\u3046\u6d3b\u7528\u3059\u308b\u304b\u3002\u52b9\u679c\u6e2c\u5b9a\u3084\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u305f\u3081\u306e\u8a08\u753b\u3092\u7b56\u5b9a<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u3001\u4f01\u696d\u304c\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u4e2d\u6838\u3068\u306a\u308a\u307e\u3059\u3002CDP\u306e\u5c0e\u5165\u306f\u3001\u5358\u306a\u308b\u30c4\u30fc\u30eb\u306e\u8ffd\u52a0\u306b\u7559\u307e\u3089\u305a\u3001\u4f01\u696d\u5168\u4f53\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u3092\u4fc3\u9032\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u652f\u3048\u308b\u6226\u7565\u7684\u306a\u65bd\u7b56\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u30fb\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u901a\u3058\u3066\u5f97\u305f\u77e5\u8b58\u3092\u3082\u3068\u306b\u3001\u8cb4\u793e\u306e\u8ab2\u984c\u3084\u76ee\u7684\u306b\u5408\u3063\u305fCDP\u306e\u5c0e\u5165\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure 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