{"id":18886,"date":"2025-03-31T18:30:00","date_gmt":"2025-03-31T09:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=18886"},"modified":"2025-05-13T18:14:44","modified_gmt":"2025-05-13T09:14:44","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%97%e3%83%a9%e3%82%a4%e3%83%99%e3%83%bc%e3%83%88dmp%e3%81%a8%e3%81%af%ef%bc%9f%e7%89%b9%e5%be%b4%e3%83%bb%e6%b4%bb%e7%94%a8%e6%b3%95%e3%83%bb","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%97%e3%83%a9%e3%82%a4%e3%83%99%e3%83%bc%e3%83%88dmp%e3%81%a8%e3%81%af%ef%bc%9f%e7%89%b9%e5%be%b4%e3%83%bb%e6%b4%bb%e7%94%a8%e6%b3%95%e3%83%bb\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u306f\uff1f\u7279\u5fb4\u30fb\u6d3b\u7528\u6cd5\u30fb\u5c0e\u5165\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u305f\u3044\u3068\u8003\u3048\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u6d3b\u7528\u306f\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d\u3002\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u57fa\u76e4\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\u3001\u305d\u3057\u3066\u5c0e\u5165\u6642\u306b\u62bc\u3055\u3048\u308b\u3079\u304d\u91cd\u8981\u306a4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u4f01\u696d\u304c\u81ea\u793e\u3067\u4fdd\u6709\u30fb\u904b\u7528\u3059\u308b\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u5c45\u4f4f\u5730\u306a\u3069\u306e\u9867\u5ba2\u5c5e\u6027\u3001POS\u30c7\u30fc\u30bf\u3084\u8cfc\u8cb7\u5c65\u6b74\u3068\u3044\u3063\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u72ec\u81ea\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u5206\u6790\u3057\u3001\u9867\u5ba2\u3092\u591a\u89d2\u7684\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306e\u5f79\u5272<\/h3>\n\n\n\n<p>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306e\u5f79\u5272\u306f\u5927\u304d\u304f\u4ee5\u4e0b\u3001\uff13\u3064\u306e\u8981\u7d20\u306b\u96c6\u7d04\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u793eWeb\u30b5\u30a4\u30c8\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306a\u3069\u3001\u4f01\u696d\u304c\u4fdd\u6709\u30fb\u53ce\u96c6\u53ef\u80fd\u306a\u8907\u6570\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u7d71\u5408\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6bce\u306b\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u30d1\u30d6\u30ea\u30c3\u30afDMP\uff08\u30aa\u30fc\u30d7\u30f3DMP\uff09\u306e\u9055\u3044<\/h3>\n\n\n\n<p>DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u30d1\u30d6\u30ea\u30c3\u30afDMP\uff08\u30aa\u30fc\u30d7\u30f3DMP\uff09\u300d\u3068\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u5f79\u5272\u3084\u6d3b\u7528\u30b7\u30fc\u30f3\u304c\u7570\u306a\u308a\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u4f7f\u3044\u5206\u3051\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u8868\u306b\u3001\u4e21\u8005\u306e\u4e3b\u306a\u9055\u3044\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u30d1\u30d6\u30ea\u30c3\u30afDMP\uff08\u30aa\u30fc\u30d7\u30f3DMP\uff09<\/th><th>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP<\/th><\/tr><\/thead><tbody><tr><td>\u5b9a\u7fa9<\/td><td>\u5916\u90e8\u304b\u3089\u53ce\u96c6\u3055\u308c\u305f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308bDMP<\/td><td>\u4f01\u696d\u304c\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308bDMP<\/td><\/tr><tr><td>\u30c7\u30fc\u30bf\u306e\u7a2e\u985e<\/td><td>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u4ed6\u793e\u306e\u30c7\u30fc\u30bf\uff09<\/td><td>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u81ea\u793e\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\uff09<\/td><\/tr><tr><td>\u4e3b\u306a\u30c7\u30fc\u30bf\u5143<\/td><td>\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3001EC\u30b5\u30a4\u30c8\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3069<\/td><td>\u81ea\u793eWeb\u30b5\u30a4\u30c8\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001POS\u30b7\u30b9\u30c6\u30e0\u306a\u3069<\/td><\/tr><tr><td>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7bc4\u56f2<\/td><td>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u304c\u5f97\u610f<\/td><td>\u65e2\u5b58\u9867\u5ba2\u306e\u80b2\u6210\u30fb\u7cbe\u7dfb\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5f97\u610f<\/td><\/tr><tr><td>\u6d3b\u7528\u76ee\u7684<\/td><td>\u5e83\u7bc4\u306a\u5e83\u544a\u914d\u4fe1\u3001\u30ea\u30fc\u30c1\u62e1\u5927<\/td><td>\u7cbe\u5ea6\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001CRM\u9023\u643a<\/td><\/tr><tr><td>\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<\/td><td>\u4e3b\u306bDSP\u3068\u9023\u643a<\/td><td>CRM\u3001MA\u3001LPO\u3001CMS\u306a\u3069\u591a\u69d8\u306a\u30c4\u30fc\u30eb\u3068\u9023\u643a<\/td><\/tr><tr><td>\u60c5\u5831\u306e\u7cbe\u5ea6\u30fb\u4fe1\u983c\u6027<\/td><td>\u4e00\u822c\u7684\u306b\u3084\u3084\u4f4e\u3081\uff08\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u3088\u308b\uff09<\/td><td>\u9ad8\u7cbe\u5ea6\uff08\u81ea\u793e\u53d6\u5f97\u30c7\u30fc\u30bf\u306e\u305f\u3081\uff09<\/td><\/tr><tr><td>\u5c0e\u5165\u30fb\u904b\u7528\u306e\u96e3\u6613\u5ea6<\/td><td>\u6bd4\u8f03\u7684\u4f4e\u3044<\/td><td>\u9ad8\u3081\uff08\u8a2d\u8a08\u30fb\u30c7\u30fc\u30bf\u6574\u5099\u304c\u5fc5\u8981\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 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