{"id":18968,"date":"2025-04-06T18:30:00","date_gmt":"2025-04-06T09:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=18968"},"modified":"2025-05-09T14:36:51","modified_gmt":"2025-05-09T05:36:51","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91rfm%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e9%a1%a7%e5%ae%a2%e3%82%92%e8%a6%8b%e6%a5%b5%e3%82%81%e3%82%8b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91rfm%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e9%a1%a7%e5%ae%a2%e3%82%92%e8%a6%8b%e6%a5%b5%e3%82%81%e3%82%8b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u3092\u898b\u6975\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u524d\u7dda\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>\u3069\u3093\u306a\u306b\u826f\u3044\u5546\u54c1\u3092\u958b\u767a\u3057\u3066\u3082\u3001\u305d\u308c\u3092\u300c\u8ab0\u306b\u300d\u300c\u3069\u3093\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u300d\u300c\u3069\u3046\u4f1d\u3048\u308b\u304b\u300d\u3092\u9593\u9055\u3048\u308c\u3070\u3001\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u305d\u3046\u3057\u305f\u72b6\u6cc1\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300cRFM\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u306e\u57fa\u790e\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u3001\u30e1\u30ea\u30c3\u30c8\u3068\u6ce8\u610f\u70b9\u3001\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u3001\u7d4c\u55b6\u5b66\u3092\u5b66\u3076\u5b66\u751f\u306b\u3082\u7406\u89e3\u3057\u3084\u3059\u3044\u5f62\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u3068\u306f\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"1024\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u3068\u306f_-visual-selection-879x1024.png\" alt=\"\" class=\"wp-image-18970\" style=\"width:462px;height:auto\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u3068\u306f_-visual-selection-879x1024.png 879w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u3068\u306f_-visual-selection-258x300.png 258w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u3068\u306f_-visual-selection-768x894.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u3068\u306f_-visual-selection.png 1148w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/figure>\n\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u300cRecency\uff08\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u300d\u300cFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u300d\u300cMonetary\uff08\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff09\u300d\u306e3\u3064\u306e\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u6570\u5024\u5316\u30fb\u5206\u985e\u3057\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u6700\u9069\u306a\u65bd\u7b56\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09<\/strong>\uff1a\u6700\u5f8c\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u306e\u306f\u3044\u3064\u304b<\/li>\n\n\n\n<li><strong>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/strong>\uff1a\u4e00\u5b9a\u671f\u9593\u5185\u306b\u4f55\u56de\u8cfc\u5165\u3057\u305f\u304b<\/li>\n\n\n\n<li><strong>Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/strong>\uff1a\u7d2f\u8a08\u3067\u3044\u304f\u3089\u652f\u6255\u3063\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e3\u6307\u6a19\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u3001\u65b0\u898f\u9867\u5ba2\u3001\u96e2\u53cd\u9867\u5ba2\u306a\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u660e\u78ba\u306b\u5206\u985e\u3067\u304d\u3001\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306b\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a<strong>\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u9805\u76ee<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2ID<\/strong>\uff1a1\u4eba\u306e\u9867\u5ba2\u3092\u7279\u5b9a\u3067\u304d\u308bID<\/li>\n\n\n\n<li><strong>\u8cfc\u5165\u65e5<\/strong>\uff1a\u5404\u53d6\u5f15\u306e\u65e5\u4ed8\uff08\u6700\u7d42\u8cfc\u5165\u65e5\u3092\u62bd\u51fa\u3059\u308b\u305f\u3081\uff09<\/li>\n\n\n\n<li><strong>\u8cfc\u5165\u91d1\u984d<\/strong>\uff1a1\u56de\u3054\u3068\u306e\u53d6\u5f15\u91d1\u984d\uff08\u7d2f\u8a08\u91d1\u984d\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\uff09<\/li>\n\n\n\n<li><strong>\u53d6\u5f15\u56de\u6570<\/strong>\uff1a\u4e00\u5b9a\u671f\u9593\u5185\u306e\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u7b97\u51fa\uff08\u8cfc\u5165\u983b\u5ea6\u306b\u4f7f\u7528\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3084POS\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-visual-selection-1024x707.png\" alt=\"\" class=\"wp-image-18971\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-visual-selection-1024x707.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-visual-selection-300x207.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-visual-selection-768x530.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u57fa\u672c\u624b\u9806-visual-selection.png 1308w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u8ab2\u984c\u306e\u8a2d\u5b9a\u3068\u4eee\u8aac\u306e\u7acb\u6848<\/h3>\n\n\n\n<p>\u307e\u305a\u3001\u81ea\u793e\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3001RFM\u5206\u6790\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3067\u304d\u308b\u304b\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5177\u4f53\u4f8b\uff1a<\/strong>\u6700\u8fd1\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u6e1b\u3063\u3066\u304d\u305f \u2192 \u300cRecency\u304c\u53e4\u3044\u9867\u5ba2\u306b\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308c\u3070\u518d\u8cfc\u5165\u304c\u898b\u8fbc\u3081\u308b\u306e\u3067\u306f\uff1f\u300d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6574\u5099<\/h3>\n\n\n\n<p>\u5148\u8ff0\u306e4\u9805\u76ee\uff08\u9867\u5ba2ID\u3001\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u91d1\u984d\u3001\u53d6\u5f15\u56de\u6570\uff09\u3092\u57fa\u306b\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u6574\u5099\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u8cfc\u5165\u65e5\u304c\u8aa4\u3063\u3066\u3044\u305f\u308a\u3001\u9867\u5ba2ID\u304c\u91cd\u8907\u3057\u3066\u3044\u305f\u308a\u3059\u308b\u3068\u3001\u5206\u985e\u306b\u5927\u304d\u306a\u30ba\u30ec\u304c\u751f\u3058\u308b\u305f\u3081\u3001\u4e8b\u524d\u78ba\u8a8d\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u5206\u985e<\/h3>\n\n\n\n<p>R\u30fbF\u30fbM\u306e\u5404\u6307\u6a19\u306b\u5bfe\u3057\u3066\u3001\u30c7\u30fc\u30bf\u306e\u5206\u5e03\u306b\u5fdc\u3058\u3066\u30b9\u30b3\u30a2\uff08\u4f8b\uff1a1\uff5e5\u6bb5\u968e\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001R5F5M5\u306f\u8d85\u512a\u826f\u9867\u5ba2\u3001R1F1M1\u306f\u4f11\u7720\u9867\u5ba2\u3068\u3044\u3063\u305f\u5206\u985e\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u65bd\u7b56\u7acb\u6848\u3068\u5b9f\u884c<\/h3>\n\n\n\n<p>\u5206\u985e\u3055\u308c\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f01\u753b\u30fb\u5b9f\u884c\u3057\u307e\u3059\u3002\u5168\u9867\u5ba2\u306b\u4e00\u5f8b\u65bd\u7b56\u3092\u6253\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u63d0\u4f9b\u4fa1\u5024\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584<\/h3>\n\n\n\n<p>\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u518d\u8cfc\u5165\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u3092\u6307\u6a19\u306b\u3001\u6b21\u306e\u65bd\u7b56\u3078\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306bRFM\u5206\u6790\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8-visual-selection-1024x572.png\" alt=\"\" class=\"wp-image-18972\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8-visual-selection-1024x572.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8-visual-selection-300x168.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8-visual-selection-768x429.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8-visual-selection.png 1053w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u3092\u30c7\u30fc\u30bf\u3067\u201c\u898b\u3048\u308b\u5316\u201d\u3067\u304d\u308b<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u300c\u306a\u3093\u3068\u306a\u304f\u58f2\u308c\u3066\u3044\u308b\u300d\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u611f\u899a\u3067\u306f\u898b\u3048\u306a\u304b\u3063\u305f\u201c\u672c\u5f53\u306b\u91cd\u8981\u306a\u9867\u5ba2\u5c64\u201d\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u983b\u5ea6\u306f\u5c11\u306a\u304f\u3066\u3082\u4e00\u5ea6\u306e\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u9867\u5ba2\u304c\u5b9f\u306f\u6700\u3082\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u305f\u3001\u3068\u3044\u3046\u4e8b\u5b9f\u306b\u6c17\u3065\u3051\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u304c\u4e0a\u304c\u308b<\/h3>\n\n\n\n<p>\u5168\u54e1\u306b\u540c\u3058\u5e83\u544a\u3092\u51fa\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u305f\u3081\u3001\u53cd\u5fdc\u7387\u304c\u5411\u4e0a\u3057\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3082\u524a\u6e1b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5177\u4f53\u4f8b\uff1a<\/strong>\u96e2\u53cd\u3057\u305d\u3046\u306a\u9867\u5ba2\u306b\u306f\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3001\u512a\u826f\u9867\u5ba2\u306b\u306f\u9650\u5b9a\u5546\u54c1\u306a\u3069\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3063\u3066\u7d99\u7d9a\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u30011\u4eba\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u65bd\u7b56<\/h3>\n\n\n\n<p><strong>\u4e8b\u4f8b\uff1a\u30a2\u30d1\u30ec\u30ebEC\u30b5\u30a4\u30c8<\/strong><br>\u904e\u53bb1\u5e74\u4ee5\u5185\u306b\u8cfc\u5165\u304c\u306a\u304f\u3001\u304b\u3064\u904e\u53bb\u306e\u5408\u8a08\u8cfc\u5165\u91d1\u984d\u304c1\u4e07\u5186\u4ee5\u4e0a\uff08R1F1M3\uff09\u306e\u9867\u5ba2\u306b\u3001\u9650\u5b9a\u5fa9\u5e30\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3002<\/p>\n\n\n\n<p>\u65bd\u7b56\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u307e\u305f\u304a\u4f1a\u3044\u3057\u305f\u304f\u3066\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u9001\u4fe1<\/li>\n\n\n\n<li>\u518d\u8cfc\u5165\u306730\uff05\u30aa\u30d5\u306b\u306a\u308b\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u958b\u5c01\u5f8c3\u65e5\u4ee5\u5185\u306b\u8cfc\u5165\u3067\u3001\u9001\u6599\u7121\u6599\u7279\u5178\u3082\u8ffd\u52a0<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u7d50\u679c\u3001\u8a72\u5f53\u9867\u5ba2\u306e13.5\uff05\u304c\u30b5\u30a4\u30c8\u3092\u518d\u8a2a\u3057\u30018.1\uff05\u304c\u518d\u8cfc\u5165\u3092\u5b9f\u65bd\u3002\u518d\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u7387\u3068\u3057\u3066\u306f\u5927\u6210\u529f\u3068\u306a\u3063\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9-visual-selection-1-1024x600.png\" alt=\"\" class=\"wp-image-18973\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9-visual-selection-1-1024x600.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9-visual-selection-1-300x176.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9-visual-selection-1-768x450.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/03\/RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9-visual-selection-1.png 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u611f\u60c5\u306f\u6349\u3048\u3089\u308c\u306a\u3044<\/h3>\n\n\n\n<p>RFM\u306f\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u300c\u306a\u305c\u305d\u306e\u9867\u5ba2\u304c\u8cb7\u308f\u306a\u304f\u306a\u3063\u305f\u306e\u304b\u300d\u307e\u3067\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u6c17\u6301\u3061\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u306f\u5225\u9014\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3067\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u6642\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u5f15\u304d\u305a\u3089\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b<\/h3>\n\n\n\n<p>\u30bb\u30fc\u30eb\u3084\u798f\u888b\u306a\u3069\u3001\u4e00\u6642\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u30b9\u30b3\u30a2\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30a4\u30d9\u30f3\u30c8\u524d\u5f8c\u3067\u30c7\u30fc\u30bf\u3092\u5206\u3051\u3066\u6271\u3046\u306a\u3069\u306e\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u5165\u983b\u5ea6\u304c\u5c11\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u5411\u304b\u306a\u3044<\/h3>\n\n\n\n<p>\u4e0d\u52d5\u7523\u3001\u8eca\u3001\u7d50\u5a5a\u5f0f\u5834\u306a\u3069\u3001\u9ad8\u984d\u3067\u4e00\u5ea6\u304d\u308a\u306e\u8cfc\u5165\u304c\u524d\u63d0\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3001RFM\u5206\u6790\u306e\u52b9\u679c\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u5225\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u624b\u6cd5\uff08\u4fa1\u5024\u89b3\u5225\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306a\u3069\uff09\u3068\u306e\u4f75\u7528\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>RFM\u5206\u6790\u306f\u300c\u306a\u3093\u3068\u306a\u304f\u9867\u5ba2\u306b\u65bd\u7b56\u3092\u6253\u3064\u300d\u3068\u3044\u3046\u975e\u52b9\u7387\u304b\u3089\u8131\u5374\u3057\u3001\u6570\u5b57\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u7684\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u58f2\u4e0a\u3059\u3079\u3066\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305c\u3072\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 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