{"id":21582,"date":"2025-04-24T06:30:00","date_gmt":"2025-04-23T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21582"},"modified":"2025-05-09T14:46:04","modified_gmt":"2025-05-09T05:46:04","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%9e%e3%82%a4%e3%82%af%e3%83%ad%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f%e4%b8%ad%e9%96%93","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%9e%e3%82%a4%e3%82%af%e3%83%ad%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f%e4%b8%ad%e9%96%93\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\uff1f\u4e2d\u9593\u6307\u6a19\u3092\u6d3b\u7528\u3057\u305f\u6210\u679c\u6700\u5927\u5316\u306e\u5206\u6790\u624b\u6cd5"},"content":{"rendered":"\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306b\u304a\u3044\u3066\u6700\u521d\u306b\u691c\u8a0e\u3059\u3079\u304d\u3053\u3068\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u300d\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6700\u7d42\u6210\u679c\u30da\u30fc\u30b8\u3060\u3051\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u5341\u5206\u306a\u6539\u5584\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300c\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5b9a\u7fa9\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3001\u5e83\u544a\u3078\u306e\u5fdc\u7528\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 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class=\"wp-block-list\">\n<li>\u5546\u54c1\u30da\u30fc\u30b8\u306e\u95b2\u89a7<\/li>\n\n\n\n<li>\u30ab\u30fc\u30c8\u3078\u306e\u8ffd\u52a0<\/li>\n\n\n\n<li>\u4f1a\u54e1\u767b\u9332<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767b\u9332\u3000\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u884c\u52d5\u3092\u6307\u6a19\u3068\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u307e\u3067\u6210\u679c\u306b\u8fd1\u3065\u3044\u305f\u306e\u304b\u300d\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f7f\u3063\u305f\u30b5\u30a4\u30c8\u5206\u6790<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"360\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f7f\u3063\u305f\u30b5\u30a4\u30c8\u5206\u6790-visual-selection.png\" alt=\"\" class=\"wp-image-21583\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f7f\u3063\u305f\u30b5\u30a4\u30c8\u5206\u6790-visual-selection.png 624w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f7f\u3063\u305f\u30b5\u30a4\u30c8\u5206\u6790-visual-selection-300x173.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h3 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class=\"wp-block-list\">\n<li>\u4ed6\u306e\u6307\u6a19\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u6d41\u5165\u5143\u306a\u3069\uff09\u3068\u306e\u30af\u30ed\u30b9\u96c6\u8a08\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u53ef\u8996\u5316\u6a5f\u80fd\u304c\u5f37\u5316\u3055\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u30a2\u30e9\u30fc\u30c8\u3084\u30ec\u30dd\u30fc\u30c8\u51fa\u529b\u304c\u5bb9\u6613<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30c4\u30fc\u30eb\u306e\u6a5f\u80fd\u306b\u4f9d\u5b58\u305b\u305a\u3001\u67d4\u8edf\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u304c\u53ef\u8996\u5316\u3067\u304d\u308b<\/strong><br>\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u300c\u6700\u7d42\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306b\u81f3\u308b\u524d\u306e\u884c\u52d5\uff08\u4f8b\uff1a\u5546\u54c1\u95b2\u89a7\u3001\u4f1a\u54e1\u767b\u9332\uff09\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3084\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u767a\u898b\u3057\u3084\u3059\u304f\u306a\u308b<\/strong><br>\u6700\u7d42\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u554f\u984c\u306e\u3042\u308b\u7b87\u6240\u3092\u7279\u5b9a\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u6539\u5584\u3059\u3079\u304d\u30b9\u30c6\u30c3\u30d7\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5e83\u544a\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u7d30\u304b\u304f\u306a\u308b<\/strong><br>\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u307e\u3067\u306e\u5c0f\u3055\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u3082\u8a55\u4fa1\u3067\u304d\u308b\u305f\u3081\u3001\u65bd\u7b56\u306ePDCA\u3092\u9ad8\u901f\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>EC\u30b5\u30a4\u30c8\u306e\u5834\u5408<\/strong><br>\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3001\u30ab\u30fc\u30c8\u8ffd\u52a0\u3001\u30a6\u30a3\u30c3\u30b7\u30e5\u30ea\u30b9\u30c8\u767b\u9332\u306a\u3069\u3092\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u3069\u3053\u3067\u96e2\u8131\u304c\u591a\u3044\u304b\u5206\u6790\u3002<\/li>\n\n\n\n<li><strong>BtoB\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u306e\u5834\u5408<\/strong><br>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u7121\u6599\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u3001\u6599\u91d1\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u5224\u5225\u3002<\/li>\n\n\n\n<li><strong>\u63a1\u7528\u30b5\u30a4\u30c8\u306e\u5834\u5408<\/strong><br>\u793e\u54e1\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u95b2\u89a7\u3001\u52df\u96c6\u8981\u9805\u306e\u30af\u30ea\u30c3\u30af\u3001\u5fdc\u52df\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u306a\u3069\u3092\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3001\u5fdc\u52df\u306b\u81f3\u308b\u6d41\u308c\u3092\u6539\u5584\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8a2d\u5b9a\u3057\u3059\u304e\u306a\u3044\u3053\u3068<\/strong><br>\u7d30\u304b\u304f\u3057\u3059\u304e\u308b\u3068\u7ba1\u7406\u304c\u7169\u96d1\u306b\u306a\u308a\u3001\u91cd\u8981\u306a\u6307\u6a19\u304c\u57cb\u3082\u308c\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u300c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u300d\u306b\u7d5e\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6700\u7d42\u6210\u679c\u3068\u306e\u95a2\u4fc2\u6027\u3092\u610f\u8b58\u3059\u308b<\/strong><br>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u610f\u5473\u304c\u3001\u6700\u7d42\u6210\u679c\u306b\u7d50\u3073\u3064\u304f\u304b\u691c\u8a3c\u3057\u306a\u304c\u3089\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4e00\u8cab\u6027\u306e\u3042\u308b\u5b9a\u7fa9\u3092\u8a2d\u3051\u308b<\/strong><br>\u90e8\u7f72\u3084\u62c5\u5f53\u8005\u306b\u3088\u3063\u3066\u89e3\u91c8\u304c\u305a\u308c\u308b\u3068\u3001\u6b63\u78ba\u306a\u5206\u6790\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u660e\u78ba\u306a\u5b9a\u7fa9\u3092\u5171\u6709\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09<\/strong><br>\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u3067\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u53ef\u80fd\u3002\u4f8b\uff1a\u30af\u30ea\u30c3\u30af\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u306a\u3069\u3002<\/li>\n\n\n\n<li><strong>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09<\/strong><br>\u7279\u5b9a\u306e\u64cd\u4f5c\uff08\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\uff09\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u4f7f\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>MA\u30c4\u30fc\u30eb\uff08\u4f8b\uff1aHubSpot, SATORI\uff09<\/strong><br>\u8cc7\u6599DL\u3084\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306a\u3069\u306e\u884c\u52d5\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u53ef\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u6700\u7d42\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u9055\u3044\u306f\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u9805\u76ee<\/th><th>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/th><th>\u6700\u7d42\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/th><\/tr><\/thead><tbody><tr><td>\u76ee\u7684<\/td><td>\u30d7\u30ed\u30bb\u30b9\u306e\u628a\u63e1<\/td><td>\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u9054\u6210<\/td><\/tr><tr><td>\u4f8b<\/td><td>\u30ab\u30fc\u30c8\u8ffd\u52a0\u3001\u8cc7\u6599DL\u3001\u767b\u9332\u5b8c\u4e86<\/td><td>\u8cfc\u5165\u3001\u7533\u8fbc\u3001\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86<\/td><\/tr><tr><td>\u5206\u6790\u306e\u5f79\u5272<\/td><td>\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u30fb\u6539\u5584\u70b9\u306e\u767a\u898b<\/td><td>\u6210\u679c\u306eKPI\uff08\u4e3b\u8981\u6307\u6a19\uff09<\/td><\/tr><tr><td>\u8a08\u6e2c\u5bfe\u8c61<\/td><td>\u9593\u63a5\u7684\u306a\u884c\u52d5<\/td><td>\u76f4\u63a5\u7684\u306a\u6210\u679c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 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