{"id":21596,"date":"2025-04-25T12:30:00","date_gmt":"2025-04-25T03:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21596"},"modified":"2025-05-13T18:19:04","modified_gmt":"2025-05-13T09:19:04","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91tableau%e3%81%a8%e3%81%af%ef%bc%9f%e6%b4%bb%e7%94%a8%e4%ba%8b%e4%be%8b%e3%82%92%e5%9b%b3%e4%bb%98%e3%81%8d%e3%81%a7%e8%a7%a3%e8%aa%ac","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91tableau%e3%81%a8%e3%81%af%ef%bc%9f%e6%b4%bb%e7%94%a8%e4%ba%8b%e4%be%8b%e3%82%92%e5%9b%b3%e4%bb%98%e3%81%8d%e3%81%a7%e8%a7%a3%e8%aa%ac\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011Tableau\u3068\u306f\uff1f\u6d3b\u7528\u4e8b\u4f8b\u3092\u56f3\u4ed8\u304d\u3067\u89e3\u8aac"},"content":{"rendered":"\n<p>\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306b\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\u3002\u300cTableau\uff08\u30bf\u30d6\u30ed\u30fc\uff09\u300d\u306f\u3001\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u53ef\u8996\u5316\u3057\u3001\u6210\u679c\u5206\u6790\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u652f\u63f4\u3059\u308bBI\u30c4\u30fc\u30eb\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001Tableau\u306e\u57fa\u672c\u6a5f\u80fd\u304b\u3089\u3001\u5e83\u544a\u904b\u7528\u3067\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\u3001\u5c0e\u5165\u524d\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u3001\u56f3\u89e3\u4ed8\u304d\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Tableau\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>Tableau\u306f\u3001<strong>\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u77e5\u8b58\u304c\u4e0d\u8981\u3067\u3082\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u3067\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u884c\u3048\u308b<\/strong>\u3001\u8996\u899a\u5316\u306b\u512a\u308c\u305fBI\uff08Business Intelligence\uff09\u30c4\u30fc\u30eb\u3067\u3059\u3002\u73fe\u5728\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>BI\u30c4\u30fc\u30eb\uff08Business Intelligence\u30c4\u30fc\u30eb\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u30fb\u53ef\u8996\u5316\u3057\u3001\u8ab2\u984c\u767a\u898b\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3066\u308b\u30c4\u30fc\u30eb\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau\u306e\u7279\u5fb4<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u30b0\u30e9\u30d5\u4f5c\u6210\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u5bfe\u5fdc\uff08\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u30af\u30e9\u30a6\u30c9\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09<\/li>\n\n\n\n<li>\u7f8e\u3057\u3044\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30ba\u3068\u591a\u5f69\u306a\u30b0\u30e9\u30d5\u8868\u73fe<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u9023\u643a\u3082\u53ef\u80fd<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u5e83\u544a\u904b\u7528\u306bBI\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001ROAS\u306a\u3069\u3001\u591a\u7a2e\u591a\u69d8\u306a\u6307\u6a19\u3092\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092Excel\u3067\u624b\u52d5\u96c6\u8a08\u3057\u3066\u3044\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u624b\u4f5c\u696d\u306b\u3088\u308b\u96c6\u8a08\u30df\u30b9\u306e\u30ea\u30b9\u30af<\/li>\n\n\n\n<li>\u8907\u6570\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u96c6\u7d04\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/li>\n\n\n\n<li>\u30b0\u30e9\u30d5\u4f5c\u6210\u3084\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306b\u591a\u304f\u306e\u5de5\u6570\u3092\u8981\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>Tableau\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u5de5\u6570\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3059\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30ec\u30dd\u30fc\u30c8\u3092\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tableau\u306e\u5e83\u544a\u904b\u7528\u6d3b\u7528\u4e8b\u4f8b3\u9078\u3010\u56f3\u4ed8\u304d\u3067\u89e3\u8aac\u3011<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u9032\u6357\u7ba1\u7406\u306e\u53ef\u8996\u5316<\/h3>\n\n\n\n<p><strong>\u4e88\u7b97\u3084\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u73fe\u72b6\u3001\u4f55\uff05\u9054\u6210\u306a\u306e\u304b\u4e00\u76ee\u3067\u308f\u304b\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059<\/strong>\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u5171\u901a\u306e\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8ecc\u9053\u4fee\u6b63\u3084\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306e\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"369\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/F0B6C610-9724-4EB6-AFBD-BD37ECC35442.png\" alt=\"\" class=\"wp-image-21602\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/F0B6C610-9724-4EB6-AFBD-BD37ECC35442.png 941w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/F0B6C610-9724-4EB6-AFBD-BD37ECC35442-300x118.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/F0B6C610-9724-4EB6-AFBD-BD37ECC35442-768x301.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u5a92\u4f53\u5225\u306eCV\u5272\u5408\u3068\u76ee\u6a19\u5bfe\u6bd4<\/h3>\n\n\n\n<p>\u5404\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u7372\u5f97\u72b6\u6cc1\u3092<strong>\u30b0\u30e9\u30d5\u3067\u53ef\u8996\u5316<\/strong>\u3057\u3001\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u5a92\u4f53\u5225\u306eCV\u5272\u5408\u304c\u660e\u78ba\u306b\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u3069\u306e\u5a92\u4f53\u304c\u5168\u4f53\u306e\u6210\u679c\u306b\u3069\u306e\u7a0b\u5ea6\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u76f4\u611f\u7684\u306b\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001<strong>\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u306e\u9054\u6210\u7387\u3082\u540c\u6642\u306b\u8868\u793a<\/strong>\u3055\u308c\u308b\u305f\u3081\u3001\u5404\u5a92\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u5a92\u4f53\u304c\u76ee\u6a19\u3092\u4e0a\u56de\u3063\u3066\u597d\u8abf\u306a\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u9054\u6210\u306b\u9045\u308c\u3092\u3068\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u77ac\u6642\u306b\u628a\u63e1\u3067\u304d\u3001\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"564\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/2171BC64-E77C-4ED5-BEA2-53D3423C5B2E.png\" alt=\"\" class=\"wp-image-21606\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/2171BC64-E77C-4ED5-BEA2-53D3423C5B2E.png 696w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/2171BC64-E77C-4ED5-BEA2-53D3423C5B2E-300x243.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5404\u6307\u6a19\u306e\u5148\u6708\u5bfe\u6bd4<\/h3>\n\n\n\n<p>\u58f2\u4e0a\u3084CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306e\u5909\u52d5\u8981\u56e0\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u7a2eKPI\uff08\u30af\u30ea\u30c3\u30af\u7387\u3001\u8868\u793a\u56de\u6570\u3001CVR\u306a\u3069\uff09\u3092<strong>\u8981\u7d20\u5206\u89e3\u3057\u3001\u5148\u6708\u5bfe\u6bd4\u3067\u4f55\uff05\u5897\u6e1b\u3057\u305f\u304b\u3092\u53ef\u8996\u5316<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001<strong>\u3069\u306e\u6307\u6a19\u304c\u597d\u8abf\u3067\u3001\u3069\u306e\u6307\u6a19\u304c\u4f4e\u4e0b\u3057\u305f\u306e\u304b\u3092\u4e00\u76ee\u3067\u628a\u63e1<\/strong>\u3067\u304d\u3001\u6570\u5024\u306e\u5909\u52d5\u304c\u6700\u7d42\u6210\u679c\u306b\u3069\u3046\u5f71\u97ff\u3057\u305f\u306e\u304b\u3092\u8ad6\u7406\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300cCV\u6570\u304c\u5897\u52a0\u3057\u305f\u8981\u56e0\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u4e0a\u6607\u306b\u3088\u308b\u3082\u306e\u306a\u306e\u304b\u3001\u3042\u308b\u3044\u306fCVR\u306e\u6539\u5584\u306b\u3088\u308b\u3082\u306e\u306a\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u56e0\u679c\u95a2\u4fc2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8996\u899a\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u68d2\u30b0\u30e9\u30d5\u3084\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5b9a\u4f8b\u30ec\u30dd\u30fc\u30c8\u3084\u30c1\u30fc\u30e0\u5185\u5171\u6709\u306e\u5834\u3067\u3082\u8aac\u5f97\u529b\u3042\u308b\u5831\u544a\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"450\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/46277685-FEB4-4B5B-947F-64351389E3F5.png\" alt=\"\" class=\"wp-image-21608\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/46277685-FEB4-4B5B-947F-64351389E3F5.png 689w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/04\/46277685-FEB4-4B5B-947F-64351389E3F5-300x196.png 300w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">API\u9023\u643a\u3068\u81ea\u52d5\u66f4\u65b0\u306e\u4ed5\u7d44\u307f<\/h3>\n\n\n\n<p>Tableau\u306f\u3001Google\u5e83\u544a\u3001Yahoo!\u5e83\u544a\u3001Facebook\u5e83\u544a\u3001LINE\u5e83\u544a\u306a\u3069\u4e3b\u8981\u306a\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306eAPI\u63a5\u7d9a\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e5\u3005\u5909\u52d5\u3059\u308b\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u306b\u53d6\u308a\u8fbc\u3080\u3053\u3068\u306a\u304f\u3001\u76f4\u63a5Tableau\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070Google\u5e83\u544aAPI\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306e\u30b3\u30b9\u30c8\u3084CV\u6570\u306a\u3069\u3092\u65e5\u6b21\u3067\u81ea\u52d5\u66f4\u65b0\u3067\u304d\u3001\u4f5c\u696d\u8ca0\u62c5\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30fc\u30e0\u5185\u3067\u306e\u904b\u7528\u4f53\u5236\u69cb\u7bc9<\/h3>\n\n\n\n<p>Tableau\u306e\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u300c\u8ab0\u304c\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3057\u3001\u8ab0\u304c\u95b2\u89a7\u30fb\u6d3b\u7528\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u5f79\u5272\u5206\u62c5\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u793e\u5185\u306b\u5c02\u9580\u4eba\u6750\u304c\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u5236\u4f5c\u90e8\u5206\u3092\u5916\u6ce8\u3057\u3001\u793e\u5185\u3067\u306f\u5206\u6790\u30fb\u610f\u601d\u6c7a\u5b9a\u306b\u96c6\u4e2d\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u7d44\u7e54\u5185\u3067\u306e\u6a29\u9650\u8a2d\u8a08\uff08\u7de8\u96c6\u6a29\u9650\u3001\u95b2\u89a7\u6a29\u9650\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306e\u6539\u3056\u3093\u3084\u64cd\u4f5c\u30df\u30b9\u3082\u9632\u6b62\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p>\u5c0e\u5165\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u5c0e\u5165\u524d\u3068\u5c0e\u5165\u5f8c\u3067KPI\u306e\u6539\u5584\u5e45\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/strong>\u3002\u4f8b\u3048\u3070\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u5de5\u6570\u304c\u4f55\u6642\u9593\u524a\u6e1b\u3055\u308c\u305f\u304b\u3001CV\u306e\u5897\u52a0\u7387\u304c\u4f55\uff05\u3060\u3063\u305f\u304b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tableau\u5c0e\u5165\u524d\u306e\u6e96\u5099\u30ea\u30b9\u30c8<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u76ee\u7684\u306e\u660e\u78ba\u5316<\/strong>\uff1a\u4f55\u306e\u305f\u3081\u306b\u53ef\u8996\u5316\u3059\u308b\u306e\u304b\uff08\u4f8b\uff1a\u5a92\u4f53\u5225\u306eCPA\u7ba1\u7406\u3001\u5730\u57df\u5225\u58f2\u4e0a\u50be\u5411\u306a\u3069\uff09\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u6574\u7406\u3068\u78ba\u8a8d<\/strong>\uff1aTableau\u3068\u9023\u643a\u53ef\u80fd\u306a\u5f62\u5f0f\u304b\u3001API\u3084\u30d5\u30a1\u30a4\u30eb\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3067\u5bfe\u5fdc\u53ef\u80fd\u304b\u3092\u78ba\u8a8d\u3002<\/li>\n\n\n\n<li><strong>KPI\u306e\u9078\u5b9a\u3068\u5b9a\u7fa9<\/strong>\uff1aCVR\u3001ROAS\u3001CPA\u306a\u3069\u3001\u53ef\u8996\u5316\u3059\u3079\u304d\u6307\u6a19\u3092\u30c1\u30fc\u30e0\u3067\u7d71\u4e00\u3057\u3066\u304a\u304f\u3002<\/li>\n\n\n\n<li><strong>\u66f4\u65b0\u983b\u5ea6\u3068\u904b\u7528\u30eb\u30fc\u30eb\u306e\u7b56\u5b9a<\/strong>\uff1a\u65e5\u6b21\u30fb\u9031\u6b21\u66f4\u65b0\u306e\u3069\u3061\u3089\u306b\u3059\u308b\u304b\u3001\u66f4\u65b0\u4f5c\u696d\u306e\u62c5\u5f53\u8005\u306a\u3069\u306e\u30eb\u30fc\u30eb\u3082\u4e8b\u524d\u306b\u6c7a\u3081\u3066\u304a\u304f\u3068\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Tableau\u3067\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau\u306e\u7279\u5fb4\u306f\uff1f<\/h3>\n\n\n\n<p>Tableau\u306f\u3001\u8996\u899a\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u512a\u308c\u305fBI\uff08Business Intelligence\uff09\u30c4\u30fc\u30eb\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f4\u611f\u7684\u306a\u64cd\u4f5c<\/strong>\uff1a\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u30b0\u30e9\u30d5\u4f5c\u6210\u3084\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u63a5\u7d9a<\/strong>\uff1aExcel\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u30af\u30e9\u30a6\u30c9\u3001\u5404\u7a2e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u5e83\u544aAPI\u306a\u3069\u591a\u5f69\u306a\u30bd\u30fc\u30b9\u3068\u9023\u643a\u3002<\/li>\n\n\n\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790<\/strong>\uff1a\u30c7\u30fc\u30bf\u306e\u81ea\u52d5\u66f4\u65b0\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8868\u793a\u304c\u53ef\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u5ea6\u306a\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30ba<\/strong>\uff1a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30c1\u30e3\u30fc\u30c8\u3084\u30de\u30c3\u30d7\u3067\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u306e\u5206\u6790\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau\u306e\u6599\u91d1\u306f\uff1f<\/h3>\n\n\n\n<p>Tableau\u306e\u6599\u91d1\u4f53\u7cfb\u306f\u7528\u9014\u306b\u5fdc\u3058\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d7\u30e9\u30f3\u304c\u3042\u308a\u307e\u3059\uff082025\u5e744\u6708\u6642\u70b9\u306e\u516c\u5f0f\u60c5\u5831\u306b\u57fa\u3065\u304d\u307e\u3059\uff09\u3002\u5e74\u9593\u5951\u7d04\u304c\u57fa\u672c\u3067\u3001\u4fa1\u683c\u306f\u65e5\u672c\u5186\u63db\u7b97\u3084\u5951\u7d04\u5f62\u614b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u5411\u3051\u306eEnterprise\u30d7\u30e9\u30f3\u3067\u306f\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u7ba1\u7406\u6a5f\u80fd\u3084\u30c7\u30fc\u30bf\u7ba1\u7406\u6a5f\u80fd\u304c\u542b\u307e\u308c\u3001\u6599\u91d1\u306f\u305d\u308c\u305e\u308c\u4e0a\u8a18\u3088\u308a\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002Tableau\u306f14\u65e5\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3082\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5c0e\u5165\u524d\u306b\u8a66\u7528\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30e9\u30a4\u30bb\u30f3\u30b9\u540d<\/th><th>\u5e74\u9593\u6599\u91d1\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u30fb\u7a0e\u629c\uff09<\/th><th>\u4e3b\u306a\u5229\u7528\u5185\u5bb9\u30fb\u88fd\u54c1<\/th><\/tr><\/thead><tbody><tr><td>Tableau Creator<\/td><td>\u7d04108,000\u5186<\/td><td>Tableau Desktop\u3001Tableau Prep Builder\u3001Tableau Cloud\u307e\u305f\u306fServer\u3092\u5229\u7528\u53ef\u80fd\u3002\u65b0\u898f\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306b\u5fc5\u9808\u3002<\/td><\/tr><tr><td>Tableau Explorer<\/td><td>\u7d0460,480\u5186<\/td><td>Tableau Cloud\u307e\u305f\u306fServer\u306e\u5229\u7528\u3002\u4f5c\u6210\u6e08\u307f\u30c7\u30fc\u30bf\u306e\u95b2\u89a7\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u64cd\u4f5c\u3001\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u5206\u6790\u5411\u3051\u3002<\/td><\/tr><tr><td>Tableau Viewer<\/td><td>\u7d0421,600\u5186<\/td><td>Tableau Cloud\u307e\u305f\u306fServer\u306e\u5229\u7528\u3002\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3084\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u30fb\u64cd\u4f5c\u304c\u4e2d\u5fc3\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> Tableau\u3092\u4f7f\u3046\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u5de5\u6570\u524a\u6e1b<\/strong>\uff1a\u81ea\u52d5\u5316\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u5316\u306b\u3088\u308a\u3001\u65e5\u3005\u306e\u30ec\u30dd\u30fc\u30c8\u696d\u52d9\u3092\u52b9\u7387\u5316\u3002<\/li>\n\n\n\n<li><strong>\u90e8\u9580\u9593\u3067\u306e\u30c7\u30fc\u30bf\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba<\/strong>\uff1a\u30af\u30e9\u30a6\u30c9\u4e0a\u3067\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5171\u6709\u304c\u53ef\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u30a8\u30e9\u30fc\u524a\u6e1b\u3068\u5206\u6790\u7cbe\u5ea6\u306e\u5411\u4e0a<\/strong>\uff1a\u624b\u4f5c\u696d\u306b\u3088\u308b\u96c6\u8a08\u30df\u30b9\u3092\u9632\u304e\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li><strong>\u5e83\u544a\u904b\u7528\u3084\u55b6\u696d\u3001\u7d4c\u55b6\u306a\u3069\u5e45\u5e83\u3044\u7528\u9014\u306b\u5bfe\u5fdc<\/strong>\uff1aKPI\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u5a92\u4f53\u5225\u5206\u6790\u3001\u58f2\u4e0a\u50be\u5411\u306e\u628a\u63e1\u306a\u3069\u591a\u7528\u9014\u306b\u6d3b\u7528\u53ef\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau\u306e\u5c0e\u5165\u6ce8\u610f\u70b9\u306f\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u6574\u5099\u304c\u5fc5\u9808<\/strong>\uff1aTableau\u306e\u529b\u3092\u6700\u5927\u9650\u5f15\u304d\u51fa\u3059\u306b\u306f\u3001\u4e8b\u524d\u306b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u5f62\u5f0f\u7d71\u4e00\u3084\u9805\u76ee\u6574\u7406\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u904b\u7528\u4f53\u5236\u306e\u69cb\u7bc9<\/strong>\uff1a\u8ab0\u304c\u4f5c\u6210\u30fb\u7de8\u96c6\u30fb\u95b2\u89a7\u3059\u308b\u304b\u3068\u3044\u3063\u305f\u5f79\u5272\u5206\u62c5\u3068\u6a29\u9650\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20\u3002<\/li>\n\n\n\n<li><strong>\u5b66\u7fd2\u30b3\u30b9\u30c8\u304c\u3084\u3084\u9ad8\u3081<\/strong>\uff1a\u76f4\u611f\u7684\u3067\u306f\u3042\u308b\u304c\u3001\u8907\u96d1\u306a\u5206\u6790\u3092\u3059\u308b\u306b\u306f\u4e00\u5b9a\u306e\u7fd2\u719f\u304c\u5fc5\u8981\u3002<\/li>\n\n\n\n<li><strong>\u6599\u91d1\u4f53\u7cfb\u306e\u7406\u89e3<\/strong>\uff1a\u5229\u7528\u4eba\u6570\u3084\u5f79\u5272\u306b\u3088\u3063\u3066\u30e9\u30a4\u30bb\u30f3\u30b9\u8cbb\u7528\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u5c0e\u5165\u524d\u306b\u898b\u7a4d\u3082\u308a\u3068\u904b\u7528\u8a08\u753b\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tableau\u3068\u4ed6\u306eBI\u30c4\u30fc\u30eb\u306e\u9055\u3044\u306f\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u7279\u5fb4<\/th><th>Tableau<\/th><th>Power BI<\/th><th>Looker<\/th><\/tr><\/thead><tbody><tr><td>\u64cd\u4f5c\u6027<\/td><td>\u76f4\u611f\u7684\u3067\u30d3\u30b8\u30e5\u30a2\u30eb\u91cd\u8996<\/td><td>Excel\u306b\u8fd1\u3044UI<\/td><td>SQL\u30d9\u30fc\u30b9\u306e\u64cd\u4f5c\u304c\u591a\u3044<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><td>\u9ad8\u3044<\/td><td>\u3084\u3084\u9650\u5b9a\u7684<\/td><td>\u30e2\u30c7\u30eb\u8a2d\u8a08\u304c\u67d4\u8edf<\/td><\/tr><tr><td>\u521d\u5fc3\u8005\u5411\u3051<\/td><td>\u4e2d\u7d1a\u301c\u4e0a\u7d1a\u8005\u5411\u3051<\/td><td>\u521d\u5fc3\u8005\u306b\u3084\u3055\u3057\u3044<\/td><td>\u4e2d\u7d1a\u4ee5\u4e0a\u5411\u3051<\/td><\/tr><tr><td>\u4fa1\u683c<\/td><td>\u3084\u3084\u9ad8\u3081<\/td><td>\u6bd4\u8f03\u7684\u5b89\u4fa1<\/td><td>GCP\u5951\u7d04\u304c\u5fc5\u8981<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>Tableau\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u5316\u3059\u308b\u5e83\u544a\u904b\u7528\u306e\u73fe\u5834\u306b\u304a\u3044\u3066\u3082\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6b63\u78ba\u3067\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u624b\u4f5c\u696d\u306b\u3088\u308b\u96c6\u8a08\u30df\u30b9\u3084\u5de5\u6570\u306e\u524a\u6e1b\u306f\u3082\u3061\u308d\u3093\u3001KPI\u306e\u5909\u52d5\u8981\u56e0\u307e\u3067\u8996\u899a\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u8a2d\u8a08\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u5c0e\u5165\u6642\u306e\u6e96\u5099\u3084\u30c1\u30fc\u30e0\u4f53\u5236\u306e\u6574\u5099\u3082\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308c\u3070\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u884c\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u307e\u305a\u306f\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306a\u3069\u3067\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u63b4\u3080\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, 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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e5%9f%ba%e7%a4%8e%e7%9f%a5%e8%ad%98%e3%81%8b%e3%82%89%e6%88%90%e5%8a%9f\/embed\/#?secret=lysySarizk#?secret=NWW43Ea3iJ\" data-secret=\"NWW43Ea3iJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" 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