{"id":22499,"date":"2025-05-14T06:30:00","date_gmt":"2025-05-13T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=22499"},"modified":"2025-05-13T18:24:58","modified_gmt":"2025-05-13T09:24:58","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91adobe-analytics%e3%81%a8%e3%81%af%ef%bc%9f%e6%a9%9f%e8%83%bd%e3%83%bb%e6%b4%bb%e7%94%a8%e6%b3%95%e3%83%bb%e4%bb%96%e3%83%84%e3%83%bc%e3%83%ab%e3%81%a8","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91adobe-analytics%e3%81%a8%e3%81%af%ef%bc%9f%e6%a9%9f%e8%83%bd%e3%83%bb%e6%b4%bb%e7%94%a8%e6%b3%95%e3%83%bb%e4%bb%96%e3%83%84%e3%83%bc%e3%83%ab%e3%81%a8\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011Adobe Analytics\u3068\u306f\uff1f\u6a5f\u80fd\u30fb\u6d3b\u7528\u6cd5\u30fb\u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u9055\u3044\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>Adobe Analytics(AA)\u306f\u3001\u30a2\u30c9\u30d3\u304c\u63d0\u4f9b\u3059\u308b\u9ad8\u5ea6\u306a\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001Adobe Analytics\u306e\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u304b\u3089\u6d3b\u7528\u65b9\u6cd5\u3001\u4ed6\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u306e\u9055\u3044\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics(AA)\u3068\u306f<\/h2>\n\n\n\n<p>Adobe Analytics(AA)\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u304c\u53ef\u80fd\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001Adobe Analytics\u306f\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30ec\u30d9\u30eb\u3067\u306e\u904b\u7528\u3092\u524d\u63d0\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u5358\u7d14\u306a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306e\u628a\u63e1\u3084LTV\u5411\u4e0a\u306e\u305f\u3081\u306e\u65bd\u7b56\u306b\u3082\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics\u306e\u4e3b\u306a\u6a5f\u80fd<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"637\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/Adobe-Analytics\u306e\u4e3b\u306a\u6a5f\u80fd-visual-selection.png\" alt=\"\" class=\"wp-image-22501\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/Adobe-Analytics\u306e\u4e3b\u306a\u6a5f\u80fd-visual-selection.png 720w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/Adobe-Analytics\u306e\u4e3b\u306a\u6a5f\u80fd-visual-selection-300x265.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Analysis Workspace<\/h3>\n\n\n\n<p>Analysis Workspace\u306f\u3001\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u81ea\u7531\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3067\u3059\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u8a2a\u554f\u8005\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306aKPI\u3092\u53ef\u8996\u5316\u3059\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u6d3b\u7528\u3084\u8907\u6570\u4eba\u3067\u306e\u5171\u6709\u3082\u53ef\u80fd\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u5de5\u6570\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u3064\u3064\u3001\u30c1\u30fc\u30e0\u3067\u306e\u5206\u6790\u74b0\u5883\u3092\u6574\u5099\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-bygmo wp-block-embed-bygmo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lxIiCuj9zH\"><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91kpi%e3%81%a7%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%92%e6%b8%ac%e3%82%8b%ef%bc%81%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e8%a8%ad%e5%ae%9a%e3%81%a8\/\">\u30102025\u5e74\u6700\u65b0\u3011KPI\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u6e2c\u308b\uff01\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u3068\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011KPI\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u6e2c\u308b\uff01\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u3068\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac&#8221; &#8212; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91kpi%e3%81%a7%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%92%e6%b8%ac%e3%82%8b%ef%bc%81%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e8%a8%ad%e5%ae%9a%e3%81%a8\/embed\/#?secret=0Ts6Y4NVIB#?secret=lxIiCuj9zH\" data-secret=\"lxIiCuj9zH\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc<\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5c5e\u6027\u30fb\u884c\u52d5\u30fb\u6642\u7cfb\u5217\u306a\u3069\u3001\u4efb\u610f\u306e\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\u3092\u5b9a\u7fa9\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u9031\u672b\u306b\u6765\u8a2a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u3084\u300c\u76f4\u5e30\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u9664\u5916\u3057\u305f\u5c64\u300d\u306a\u3069\u3001\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f5c\u6210\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u4ed6\u306e\u30ec\u30dd\u30fc\u30c8\u3084\u6bd4\u8f03\u5206\u6790\u306b\u3082\u5fdc\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u7acb\u6848\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a9\u30fc\u30eb\u30a2\u30a6\u30c8\u30ec\u30dd\u30fc\u30c8<\/h3>\n\n\n\n<p>\u30d5\u30a9\u30fc\u30eb\u30a2\u30a6\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3069\u306e\u3088\u3046\u306b\u9032\u3093\u3060\u304b\u3001\u307e\u305f\u3069\u306e\u5730\u70b9\u3067\u96e2\u8131\u3057\u305f\u304b\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30eb\u30a2\u30a6\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3069\u306e\u3088\u3046\u306b\u9032\u3093\u3060\u304b\u3001\u307e\u305f\u3069\u306e\u5730\u70b9\u3067\u96e2\u8131\u3057\u305f\u304b\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u5546\u54c1\u30da\u30fc\u30b8\u304b\u3089\u30ab\u30fc\u30c8\u3001\u8cfc\u5165\u78ba\u8a8d\u3001\u8cfc\u5165\u5b8c\u4e86\u307e\u3067\u300d\u3068\u3044\u3063\u305f\u6bb5\u968e\u3092\u60f3\u5b9a\u3057\u305f\u30b7\u30ca\u30ea\u30aa\u306b\u5bfe\u3057\u3066\u3001\u3069\u3053\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30fc\u30e0\u6539\u5584\u3084CTA\u914d\u7f6e\u306e\u898b\u76f4\u3057\u306a\u3069\u5177\u4f53\u7684\u306aUI\/UX\u65bd\u7b56\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>Adobe Analytics\u3067\u306f\u3001\u8cfc\u5165\u5b8c\u4e86\u307e\u3067\u306e\u5c0e\u7dda\u3092\u7d30\u304b\u304f\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u753b\u9762\u3067\u306e\u96e2\u8131\u7387\u304c\u9ad8\u3044\u5834\u5408\u3001\u3069\u306e\u5165\u529b\u9805\u76ee\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001UI\u6539\u5584\u306e\u65b9\u91dd\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3067\u306e\u6ede\u5728\u6642\u9593\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u3092\u6307\u6a19\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8a34\u6c42\u529b\u306e\u5f37\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u628a\u63e1\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8a34\u6c42\u5185\u5bb9\u6539\u5584\u306b\u3082\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u5206\u6790<\/h3>\n\n\n\n<p>Web\u3001\u30a2\u30d7\u30ea\u3001SNS\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3001\u7570\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u307e\u305f\u3044\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u308b\u306e\u304cAdobe Analytics\u306e\u5f37\u307f\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001Instagram\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u3001\u305d\u306e\u5f8cWeb\u30b5\u30a4\u30c8\u3067\u8cc7\u6599\u8acb\u6c42\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u7d4c\u8def\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u5b9a\u91cf\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306eROI\u5206\u6790\u3084\u3001\u96c6\u5ba2\u65bd\u7b56\u306e\u6700\u9069\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>Adobe Analytics\u3092\u4f7f\u3048\u3070\u3001\u7279\u5b9a\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u5bfe\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u306a\u304c\u3089\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u521d\u56de\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u3067\u304b\u306430\u4ee3\u7537\u6027\u300d\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d5e\u3063\u3066\u8a34\u6c42\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5909\u3048\u308b\u3053\u3068\u3067\u3001\u500b\u5225\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics\u3068\u4ed6\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Analytics\u3068Google Analytics\u306e\u6a5f\u80fd\u9762\u306e\u6bd4\u8f03<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u6bd4\u8f03\u9805\u76ee<\/td><td>Adobe Analytics<\/td><td>Google Analytics<\/td><\/tr><tr><td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790<\/td><td>\u3007\uff08\u79d2\u5358\u4f4d\u3067\u5373\u6642\u53cd\u6620\uff09<\/td><td>\u25b3\uff08\u6570\u5206\u301c\u6570\u6642\u9593\u306e\u30bf\u30a4\u30e0\u30e9\u30b0\u3042\u308a\uff09<\/td><\/tr><tr><td>\u30bb\u30b0\u30e1\u30f3\u30c8\u5b9a\u7fa9\u306e\u67d4\u8edf\u6027<\/td><td>\u3007\uff08\u8907\u6570\u6761\u4ef6\u30fbAND\/OR\u6307\u5b9a\u53ef\u80fd\uff09<\/td><td>\u25b3\uff08\u57fa\u672c\u306f\u5358\u7d14\u306a\u6761\u4ef6\u5f0f\uff09<\/td><\/tr><tr><td>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u81ea\u7531\u5ea6<\/td><td>\u3007\uff08\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u72ec\u81ea\u30d1\u30e9\u30e1\u30fc\u30bf\uff09<\/td><td>\u25b3\uff08\u6a19\u6e96\u30a4\u30d9\u30f3\u30c8\uff0b\u4e00\u90e8\u30ab\u30b9\u30bf\u30e0\uff09<\/td><\/tr><tr><td>UI\/UX<\/td><td>\u25b3\uff08\u5c02\u9580\u7684\u30fb\u5b66\u7fd2\u30b3\u30b9\u30c8\u3042\u308a\uff09<\/td><td>\u3007\uff08\u521d\u5fc3\u8005\u5411\u3051\u30fb\u308f\u304b\u308a\u3084\u3059\u3044\uff09<\/td><\/tr><tr><td>\u7121\u6599\u5229\u7528\u306e\u53ef\u5426<\/td><td>\u00d7\uff08\u3059\u3079\u3066\u6709\u6599\uff09<\/td><td>\u3007\uff08\u7121\u6599\u30d7\u30e9\u30f3\u3042\u308a\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Analytics\u3068Google Analytics\u306e\u7528\u8a9e\u306e\u9055\u3044<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u610f\u5473<\/td><td>Adobe Analytics\u306e\u7528\u8a9e<\/td><td>Google Analytics\u306e\u7528\u8a9e<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u64cd\u4f5c\u3059\u308b\u4e00\u9023\u306e\u884c\u52d5<\/td><td>\u8a2a\u554f\u6570\uff08Visit\uff09<\/td><td>\u30bb\u30c3\u30b7\u30e7\u30f3\uff08Session\uff09<\/td><\/tr><tr><td>\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30cb\u30fc\u30af\u306a\u4eba\u7269\u6570<\/td><td>\u8a2a\u554f\u8005\uff08Visitor\uff09<\/td><td>\u30e6\u30fc\u30b6\u30fc\uff08User\/UU\uff09<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30da\u30fc\u30b8<\/td><td>\u5165\u53e3\u30da\u30fc\u30b8\uff08Entry Page\uff09<\/td><td>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08Landing Page\uff09<\/td><\/tr><tr><td>\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u5f8c\u306b\u95b2\u89a7\u3057\u305f\u30da\u30fc\u30b8<\/td><td>\u51fa\u53e3\u30da\u30fc\u30b8\uff08Exit Page\uff09<\/td><td>\u96e2\u8131\u30da\u30fc\u30b8\uff08Exit Page\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Adobe Analytics\u3067\u306f\u7528\u8a9e\u5b9a\u7fa9\u3084\u30ec\u30dd\u30fc\u30c8\u69cb\u6210\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u304f\u3001\u81ea\u793e\u306e\u5206\u6790\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u8a2d\u8a08\u304c\u53ef\u80fd\u3067\u3059\u3002\u4e00\u65b9\u3001Google Analytics\u306f\u521d\u671f\u8a2d\u5b9a\u306e\u308f\u304b\u308a\u3084\u3059\u3055\u3068\u30b3\u30b9\u30c8\u9762\u3067\u306e\u624b\u8efd\u3055\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-bygmo wp-block-embed-bygmo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Jkf25lRyEd\"><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e7%b0%a1%e5%8d%98%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%e3%81%a7%e7%90%86%e8%a7%a3%e3%81%99%e3%82%8bgoogle-analytics%ef%bc%88ga4%ef%bc%89%ef%bd%9c\/\">\u30102025\u5e74\u6700\u65b0\u3011\u7c21\u5358\u30b9\u30c6\u30c3\u30d7\u3067\u7406\u89e3\u3059\u308bGoogle Analytics\uff08GA4\uff09\uff5c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u57fa\u672c\u3068\u6d3b\u7528\u6cd5<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011\u7c21\u5358\u30b9\u30c6\u30c3\u30d7\u3067\u7406\u89e3\u3059\u308bGoogle Analytics\uff08GA4\uff09\uff5c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u57fa\u672c\u3068\u6d3b\u7528\u6cd5&#8221; &#8212; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e7%b0%a1%e5%8d%98%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%e3%81%a7%e7%90%86%e8%a7%a3%e3%81%99%e3%82%8bgoogle-analytics%ef%bc%88ga4%ef%bc%89%ef%bd%9c\/embed\/#?secret=WamBDn8O2R#?secret=Jkf25lRyEd\" data-secret=\"Jkf25lRyEd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics\u306e\u5c0e\u5165\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">EC\u30b5\u30a4\u30c8\u3067\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u3042\u308b\u5927\u624bEC\u30b5\u30a4\u30c8\u3067\u306f\u3001Adobe Analytics\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u5546\u54c1\u63d0\u6848\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u200b\u3053\u308c\u306b\u3088\u308a\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u304c\u9054\u6210\u3055\u308c\u307e\u3057\u305f\u3002\u200b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u91d1\u878d\u696d\u754c\u3067\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u91d1\u878d\u696d\u754c\u3067\u306f\u3001Adobe Analytics\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d0\u30f3\u30ad\u30f3\u30b0\u5229\u7528\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u3066\u3044\u307e\u3059\u3002\u200b\u4f01\u696d\u5074\u306f\u3001Adobe Analytics\u3092\u6d3b\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6539\u5584\u3057\u3001\u96e2\u8131\u7387\u3092\u4e0b\u3052\u308b\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics\u306e\u5c0e\u5165\u624b\u9806<\/h2>\n\n\n\n<p>Adobe Analytics\u306e\u5c0e\u5165\u306f\u3001\u4ee5\u4e0b\u306e3\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u521d\u671f\u8a2d\u5b9a <a href=\"https:\/\/auth.services.adobe.com\/ja_JP\/deeplink.html?deeplink=ssofirst&amp;callback=https%3A%2F%2Fims-na1.adobelogin.com%2Fims%2Fadobeid%2FSunbreakWebUI1%2FAdobeID%2Ftoken%3Fredirect_uri%3Dhttps%253A%252F%252Faccount.adobe.com%252F%2523old_hash%253D%2526from_ims%253Dtrue%253Fclient_id%253DSunbreakWebUI1%2526api%253Dauthorize%2526scope%253DAdobeID%252Copenid%252Cacct_mgmt_api%252Cgnav%252Cread_countries_regions%252Csocial.link%252Cunlink_social_account%252Cadditional_info.address.mail_to%252Cclient.scopes.read%252Cpublisher.read%252Cadditional_info.account_type%252Cadditional_info.roles%252Cadditional_info.social%252Cadditional_info.screen_name%252Cadditional_info.optionalAgreements%252Cadditional_info.secondary_email%252Cadditional_info.secondary_email_verified%252Cadditional_info.phonetic_name%252Cadditional_info.dob%252Cupdate_profile.all%252Csecurity_profile.read%252Csecurity_profile.update%252Cadmin_manage_user_consent%252Cadmin_slo%252Cpiip_write%252Cmps%252Clast_password_update%252Cupdate_email%252Cread_organizations%252Cuds_write%252Cuds_read%252Cfirefly_api%252Cpasskey_read%252Cpasskey_write%252Caccount_cluster.read%252Caccount_cluster.update%252Cadditional_info.authenticatingAccount%2526reauth%253Dtrue%26state%3D%257B%2522jslibver%2522%253A%2522v2-v0.31.0-2-g1e8a8a8%2522%252C%2522nonce%2522%253A%25226278929812428702%2522%257D%26code_challenge_method%3Dplain%26use_ms_for_expiry%3Dtrue&amp;client_id=SunbreakWebUI1&amp;scope=AdobeID%2Copenid%2Cacct_mgmt_api%2Cgnav%2Cread_countries_regions%2Csocial.link%2Cunlink_social_account%2Cadditional_info.address.mail_to%2Cclient.scopes.read%2Cpublisher.read%2Cadditional_info.account_type%2Cadditional_info.roles%2Cadditional_info.social%2Cadditional_info.screen_name%2Cadditional_info.optionalAgreements%2Cadditional_info.secondary_email%2Cadditional_info.secondary_email_verified%2Cadditional_info.phonetic_name%2Cadditional_info.dob%2Cupdate_profile.all%2Csecurity_profile.read%2Csecurity_profile.update%2Cadmin_manage_user_consent%2Cadmin_slo%2Cpiip_write%2Cmps%2Clast_password_update%2Cupdate_email%2Cread_organizations%2Cuds_write%2Cuds_read%2Cfirefly_api%2Cpasskey_read%2Cpasskey_write%2Caccount_cluster.read%2Caccount_cluster.update%2Cadditional_info.authenticatingAccount%2Creauthenticated&amp;state=%7B%22jslibver%22%3A%22v2-v0.31.0-2-g1e8a8a8%22%2C%22nonce%22%3A%226278929812428702%22%7D&amp;relay=393a2191-4a7a-46a1-90cd-538110ac5874&amp;locale=ja_JP&amp;flow_type=token&amp;idp_flow_type=login&amp;reauthenticate=force&amp;s_p=google%2Cline%2Capple%2Cfacebook%2Cmicrosoft%2Ckakao&amp;response_type=token&amp;code_challenge_method=plain&amp;redirect_uri=https%3A%2F%2Faccount.adobe.com%2F%23old_hash%3D%26from_ims%3Dtrue%3Fclient_id%3DSunbreakWebUI1%26api%3Dauthorize%26scope%3DAdobeID%2Copenid%2Cacct_mgmt_api%2Cgnav%2Cread_countries_regions%2Csocial.link%2Cunlink_social_account%2Cadditional_info.address.mail_to%2Cclient.scopes.read%2Cpublisher.read%2Cadditional_info.account_type%2Cadditional_info.roles%2Cadditional_info.social%2Cadditional_info.screen_name%2Cadditional_info.optionalAgreements%2Cadditional_info.secondary_email%2Cadditional_info.secondary_email_verified%2Cadditional_info.phonetic_name%2Cadditional_info.dob%2Cupdate_profile.all%2Csecurity_profile.read%2Csecurity_profile.update%2Cadmin_manage_user_consent%2Cadmin_slo%2Cpiip_write%2Cmps%2Clast_password_update%2Cupdate_email%2Cread_organizations%2Cuds_write%2Cuds_read%2Cfirefly_api%2Cpasskey_read%2Cpasskey_write%2Caccount_cluster.read%2Caccount_cluster.update%2Cadditional_info.authenticatingAccount%26reauth%3Dtrue&amp;use_ms_for_expiry=true#\/\" title=\"\">Adobe\u516c\u5f0f\u30b5\u30a4\u30c8<\/a>\u304b\u3089Experience Cloud\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u5fc5\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u6a29\u9650\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30bf\u30b0\u306e\u8a2d\u7f6e\u3068\u78ba\u8a8d Adobe Experience Platform Launch\u3092\u4f7f\u7528\u3057\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u5206\u6790\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u3001\u52d5\u4f5c\u78ba\u8a8d\u3092\u884c\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30ec\u30dd\u30fc\u30c8\u8a2d\u8a08 Analysis Workspace\u3067\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u30fb\u5206\u6790\u3092\u884c\u3044\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Adobe Analytics\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f(Q&amp;A)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Analytics\u3068\u306f<\/h3>\n\n\n\n<p>Adobe Analytics\u306e\u4e3b\u306a\u6a5f\u80fd\u306b\u306f\u3001Analysis Workspace\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc\u3001\u30d5\u30a9\u30fc\u30eb\u30a2\u30a6\u30c8\u30ec\u30dd\u30fc\u30c8\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002Analysis Workspace\u3067\u306f\u81ea\u7531\u306a\u6307\u6a19\u30fb\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u8a2d\u5b9a\u304c\u53ef\u80fd\u306a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u30d3\u30eb\u30c0\u30fc\u3067\u306f\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30d5\u30a9\u30fc\u30eb\u30a2\u30a6\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u96e2\u8131\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe 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