{"id":24109,"date":"2025-06-17T06:30:00","date_gmt":"2025-06-16T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=24109"},"modified":"2026-02-16T18:02:08","modified_gmt":"2026-02-16T09:02:08","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91tam%e3%81%a8%e3%81%af%ef%bc%9fsam%e3%83%bbsom%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e5%b8%82%e5%a0%b4%e8%a6%8f%e6%a8%a1%e3%81%ae%e7%ae%97","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/marketing\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91tam%e3%81%a8%e3%81%af%ef%bc%9fsam%e3%83%bbsom%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84%e5%b8%82%e5%a0%b4%e8%a6%8f%e6%a8%a1%e3%81%ae%e7%ae%97\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011TAM\u3068\u306f\uff1fSAM\u30fbSOM\u3068\u306e\u9055\u3044\u3084\u5e02\u5834\u898f\u6a21\u306e\u7b97\u51fa\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3068\u304d\u3084\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u6295\u8cc7\u5bb6\u306b\u5411\u3051\u3066\u30d7\u30ec\u30bc\u30f3\u3092\u884c\u3046\u3068\u304d\u306b\u3001\u5fc5\u305a\u3068\u8a00\u3063\u3066\u3044\u3044\u307b\u3069\u767b\u5834\u3059\u308b\u8a00\u8449\u304cTAM\uff08Total Addressable Market\uff09\u3067\u3059\u3002<br>TAM\u306f\u5e02\u5834\u306e\u5927\u304d\u3055\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u308b\u3046\u3048\u3067\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u30a2\u30a4\u30c7\u30a2\u304c\u672c\u5f53\u306b\u5e02\u5834\u3067\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u308b\u51fa\u767a\u70b9\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001TAM\u306fSAM\u3084SOM\u3068\u3044\u3063\u305f\u95a2\u9023\u7528\u8a9e\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u304f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u4f7f\u3048\u3070\u3088\u3044\u306e\u304b\u3001\u3069\u3046\u7b97\u51fa\u3059\u3079\u304d\u304b\u3092\u60a9\u3080\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001TAM\u306e\u57fa\u672c\u304b\u3089SAM\u30fbSOM\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u7b97\u51fa\u65b9\u6cd5\u3084\u6d3b\u7528\u4f8b\u307e\u3067\u3001\u306f\u3058\u3081\u3066\u306e\u65b9\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<br>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u5e02\u5834\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u6226\u7565\u8a2d\u8a08\u306b\u5f79\u7acb\u3066\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TAM\uff08Total Addressable Market\uff09\u3068\u306f\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">TAM\u306e\u5b9a\u7fa9\u3068\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n<p>TAM\uff08Total Addressable Market\uff09\u3068\u306f\u3001\u3042\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u7372\u5f97\u53ef\u80fd\u306a\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u76f4\u8a33\u3059\u308c\u3070\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u3067\u3042\u308a\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5e02\u5834\u3059\u3079\u3066\u3092\u30ab\u30d0\u30fc\u3057\u305f\u3068\u4eee\u5b9a\u3057\u305f\u3068\u304d\u306b\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u7dcf\u984d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u82f1\u4f1a\u8a71\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001TAM\u306f\u4e16\u754c\u4e2d\u306e\u82f1\u4f1a\u8a71\u5b66\u7fd2\u30cb\u30fc\u30ba\u3092\u6301\u3064\u3059\u3079\u3066\u306e\u4eba\u3005\u306b\u5bfe\u3059\u308b\u5e02\u5834\u898f\u6a21\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u7af6\u5408\u3084\u81ea\u793e\u306e\u63d0\u4f9b\u80fd\u529b\u3068\u3044\u3063\u305f\u5236\u7d04\u306f\u8003\u616e\u305b\u305a\u3001\u6700\u5927\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p>TAM\u306f\u30a2\u30a4\u30c7\u30a2\u6bb5\u968e\u306e\u30d3\u30b8\u30cd\u30b9\u3084\u3001\u65b0\u898f\u4e8b\u696d\u7acb\u6848\u306e\u5834\u9762\u3067\u5e02\u5834\u306e\u9b45\u529b\u5ea6\u3092\u6e2c\u308b\u57fa\u6e96\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u306e\u51fa\u767a\u70b9\u3068\u3057\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SAM\u30fbSOM\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>TAM\u3068\u3088\u304f\u4e00\u7dd2\u306b\u4f7f\u308f\u308c\u308b\u6307\u6a19\u3068\u3057\u3066\u3001SAM\uff08Serviceable Available Market\uff09\u304a\u3088\u3073SOM\uff08Serviceable Obtainable Market\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"396\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-8.png\" alt=\"\" class=\"wp-image-24122\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-8.png 414w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-8-300x287.png 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TAM\uff08Total Addressable Market\uff09<br>\u3000\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21\u3002\u7af6\u5408\u3084\u5730\u57df\u3001\u6280\u8853\u306a\u3069\u306e\u5236\u7d04\u3092\u7121\u8996\u3057\u305f\u5168\u4f53\u306e\u6f5c\u5728\u5e02\u5834\u3002<\/li>\n\n\n\n<li>SAM\uff08Serviceable Available Market\uff09<br>\u3000TAM\u306e\u4e2d\u3067\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u53ef\u80fd\u306a\u6280\u8853\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u5b9f\u969b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5e02\u5834\u898f\u6a21\u3002<\/li>\n\n\n\n<li>SOM\uff08Serviceable Obtainable Market\uff09<br>\u3000SAM\u306e\u4e2d\u3067\u3001\u7af6\u5408\u74b0\u5883\u3084\u55b6\u696d\u529b\u306a\u3069\u3092\u8003\u616e\u3057\u3001\u5b9f\u969b\u306b\u81ea\u793e\u304c\u7372\u5f97\u3067\u304d\u308b\u3068\u898b\u8fbc\u307e\u308c\u308b\u5e02\u5834\u898f\u6a21\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001TAM\u306f\u7406\u8ad6\u7684\u306a\u6700\u5927\u5e02\u5834\u3092\u793a\u3057\u3001SAM\u3084SOM\u306f\u305d\u308c\u3092\u73fe\u5b9f\u7684\u306a\u7bc4\u56f2\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u3068\u3044\u3048\u307e\u3059\u30023\u3064\u306e\u6307\u6a19\u3092\u30bb\u30c3\u30c8\u3067\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u304b\u3064\u73fe\u5b9f\u7684\u306a\u4e8b\u696d\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305cTAM\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u6027\u306e\u3042\u308b\u30d3\u30b8\u30cd\u30b9\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3067\u304d\u308b<\/h3>\n\n\n\n<p>TAM\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u4fa1\u5024\u306e\u3042\u308b\u5e02\u5834\u304b\u3069\u3046\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u5e02\u5834\u304c\u5341\u5206\u306b\u5927\u304d\u3051\u308c\u3070\u3001\u305d\u306e\u5206\u53ce\u76ca\u6027\u3084\u6210\u9577\u306e\u53ef\u80fd\u6027\u304c\u5e83\u304c\u308a\u307e\u3059\u3002\u9006\u306bTAM\u304c\u6975\u7aef\u306b\u5c0f\u3055\u3044\u5834\u5408\u3001\u4e8b\u696d\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3069\u3046\u304b\u306e\u898b\u6975\u3081\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30a4\u30c7\u30a2\u306e\u6bb5\u968e\u3067TAM\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u3082\u305d\u3082\u3053\u306e\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u610f\u5473\u304c\u3042\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u7b54\u3048\u308b\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6295\u8cc7\u5bb6\u306e\u4fe1\u983c\u3092\u5f97\u308b\u6307\u6a19\u306b\u306a\u308b<\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u65b0\u898f\u4e8b\u696d\u304c\u8cc7\u91d1\u8abf\u9054\u3092\u76ee\u6307\u3059\u969b\u3001TAM\u306f\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u306e\u8a55\u4fa1\u57fa\u6e96\u306e\u3072\u3068\u3064\u306b\u306a\u308a\u307e\u3059\u3002\u5c06\u6765\u7684\u306a\u5e02\u5834\u898f\u6a21\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001\u30b9\u30b1\u30fc\u30eb\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3055\u308c\u3084\u3059\u304f\u3001\u6295\u8cc7\u30ea\u30b9\u30af\u3082\u4f4e\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u8aac\u5f97\u529b\u306e\u3042\u308bTAM\u306e\u63d0\u793a\u306f\u3001\u30d4\u30c3\u30c1\u8cc7\u6599\u3084\u4e8b\u696d\u8a08\u753b\u66f8\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u696d\u306e\u6210\u9577\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/h3>\n\n\n\n<p>TAM\u306f\u5358\u306a\u308b\u5e02\u5834\u30b5\u30a4\u30ba\u3092\u8868\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u306e\u6210\u9577\u30b7\u30ca\u30ea\u30aa\u3092\u63cf\u304f\u30d9\u30fc\u30b9\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001SOM\uff08\u77ed\u671f\u7684\u306b\u7372\u5f97\u53ef\u80fd\u306a\u5e02\u5834\uff09\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u5f90\u3005\u306bSAM\u3084TAM\u306b\u8fd1\u3065\u304f\u3068\u3044\u3046\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u6226\u7565\u304c\u63cf\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u306f\u5c0f\u3055\u306a\u5e02\u5834\u304b\u3089\u59cb\u3081\u308b\u304c\u3001\u5c06\u6765\u7684\u306b\u306f\u3053\u306e\u898f\u6a21\u306e\u5e02\u5834\u3092\u72d9\u3063\u3066\u3044\u304f\u3068\u3044\u3046\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001\u6226\u7565\u6027\u3068\u5b9f\u73fe\u53ef\u80fd\u6027\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u30ab\u30ae\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAM\u306e\u5177\u4f53\u7684\u306a\u7b97\u51fa\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u624b\u9806<\/h3>\n\n\n\n<p>\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7d71\u8a08\u30c7\u30fc\u30bf\u3084\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u306e\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306bTAM\u3092\u63a8\u5b9a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"516\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-10.png\" alt=\"\" class=\"wp-image-24126\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-10.png 624w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-10-300x248.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u7dcf\u4eba\u53e3\u3084\u696d\u754c\u5168\u4f53\u306e\u58f2\u4e0a\u306a\u3069\u306e\u30de\u30af\u30ed\u30c7\u30fc\u30bf\u3092\u53d6\u5f97<\/li>\n\n\n\n<li>\u5bfe\u8c61\u5e02\u5834\u306b\u8a72\u5f53\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u3084\u30cb\u30fc\u30ba\u3092\u7d5e\u308a\u8fbc\u307f<\/li>\n\n\n\n<li>\u60f3\u5b9a\u3059\u308b\u5e73\u5747\u5358\u4fa1\u3084\u5229\u7528\u983b\u5ea6\u3092\u639b\u3051\u3066\u5e02\u5834\u898f\u6a21\u3092\u7b97\u51fa<\/li>\n<\/ol>\n\n\n\n<p>\u4f8b\u3048\u3070\u300120\u4ee3\u306e\u65e5\u672c\u4eba\u5973\u6027\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5316\u7ca7\u54c1\u5e02\u5834\u306e\u3088\u3046\u306b\u3001\u6761\u4ef6\u3092\u7d5e\u308a\u306a\u304c\u3089\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067TAM\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5229\u70b9\u306f\u7b97\u51fa\u304c\u30b9\u30d4\u30fc\u30c7\u30a3\u3067\u5168\u4f53\u611f\u3092\u3064\u304b\u307f\u3084\u3059\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u4eee\u5b9a\u304c\u591a\u3044\u305f\u3081\u306b\u7cbe\u5ea6\u306f\u3084\u3084\u7c97\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8003\u3048\u65b9<\/h3>\n\n\n\n<p>\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u3088\u308a\u73fe\u5834\u306b\u8fd1\u3044\u5b9f\u7e3e\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e02\u5834\u898f\u6a21\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u65b9\u6cd5\u3067\u3059\u3002\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u81ea\u793e\u306e\u65e2\u5b58\u9867\u5ba2\u6570\u3084\u5e73\u5747\u58f2\u4e0a\u5358\u4fa1\u3092\u628a\u63e1<\/li>\n\n\n\n<li>\u6f5c\u5728\u9867\u5ba2\u306e\u6570\u3092\u898b\u7a4d\u3082\u308a<\/li>\n\n\n\n<li>\u5229\u7528\u7387\u3084\u6210\u7d04\u7387\u306a\u3069\u3092\u304b\u3051\u5408\u308f\u305b\u3066TAM\u3092\u7b97\u51fa<\/li>\n<\/ol>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u6708\u9593\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u304c3,000\u5186\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u6570\u304c100\u4e07\u4eba\u3044\u308b\u306a\u3089\u3001TAM\u306f3,000\u5186 \u00d7 100\u4e07\u4eba = 300\u5104\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u65b9\u6cd5\u306f\u5b9f\u614b\u306b\u5373\u3057\u305f\u8a66\u7b97\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u8aac\u5f97\u529b\u304c\u9ad8\u3044\u4e00\u65b9\u3067\u3001\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3084\u4eee\u8aac\u69cb\u7bc9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d0\u30ea\u30e5\u30fc\u30c9\u30e9\u30a4\u30d0\u30fc\u5206\u6790\u306b\u3088\u308b\u7b97\u51fa\u4f8b<\/h3>\n\n\n\n<p>\u30d0\u30ea\u30e5\u30fc\u30c9\u30e9\u30a4\u30d0\u30fc\u5206\u6790\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u5275\u51fa\u8981\u56e0\uff08\u4fa1\u5024\u30c9\u30e9\u30a4\u30d0\u30fc\uff09\u3092\u7d30\u304b\u304f\u5206\u89e3\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u304b\u3089\u5e02\u5834\u898f\u6a21\u3092\u9006\u7b97\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u7279\u306bSaaS\u3084BtoB\u30e2\u30c7\u30eb\u306a\u3069\u3001\u8907\u6570\u306e\u6761\u4ef6\u304c\u6210\u7d04\u306b\u5f71\u97ff\u3059\u308b\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u9593\u5229\u7528\u6599\uff1a10,000\u5186<\/li>\n\n\n\n<li>\u5e73\u5747\u5951\u7d04\u671f\u9593\uff1a12\u30f6\u6708<\/li>\n\n\n\n<li>\u5bfe\u8c61\u696d\u754c\u306e\u4f01\u696d\u6570\uff1a10,000\u793e<\/li>\n\n\n\n<li>\u60f3\u5b9a\u5c0e\u5165\u7387\uff1a10\uff05<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u304b\u3051\u5408\u308f\u305b\u3066TAM\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<br>TAM = 10,000\u5186 \u00d7 12\u30f6\u6708 \u00d7 10,000\u793e \u00d7 10% = 12\u5104\u5186<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u69cb\u9020\u7684\u306b\u5e02\u5834\u4fa1\u5024\u3092\u8a66\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3084\u30bb\u30fc\u30eb\u30b9\u8a08\u753b\u3068\u3082\u6574\u5408\u6027\u304c\u53d6\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAM\u3092\u898b\u7a4d\u3082\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u904e\u5927\u8a55\u4fa1\u3084\u673a\u4e0a\u306e\u7a7a\u8ad6\u306b\u6ce8\u610f<\/h3>\n\n\n\n<p>TAM\u3092\u898b\u7a4d\u3082\u308b\u969b\u306b\u6700\u3082\u6ce8\u610f\u3059\u3079\u304d\u306a\u306e\u306f\u73fe\u5b9f\u96e2\u308c\u3057\u305f\u904e\u5927\u8a55\u4fa1\u3067\u3059\u3002\u5e02\u5834\u5168\u4f53\u3092\u5bfe\u8c61\u306b\u3059\u308c\u3070\u6570\u767e\u5104\u5186\u3001\u6570\u5343\u5104\u5186\u3068\u3044\u3046\u6570\u5b57\u304c\u51fa\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u81ea\u793e\u304c\u5230\u9054\u3067\u304d\u306a\u3044\u9818\u57df\u307e\u3067\u542b\u3093\u3067\u3044\u308b\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u904e\u5927\u306aTAM\u306f\u3001\u4e00\u898b\u9b45\u529b\u7684\u306b\u898b\u3048\u308b\u3082\u306e\u306e\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u73fe\u5b9f\u5473\u306b\u6b20\u3051\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u3068\u3057\u3066\u53d7\u3051\u53d6\u3089\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u7279\u306b\u6295\u8cc7\u5bb6\u3084\u4e8b\u696d\u8cac\u4efb\u8005\u306b\u5bfe\u3057\u3066\u306f\u3001\u904e\u5ea6\u306a\u671f\u5f85\u611f\u3092\u4e0e\u3048\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u3001\u614e\u91cd\u306b\u898b\u7a4d\u3082\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6839\u62e0\u3068\u306a\u308b\u30c7\u30fc\u30bf\u3084\u4eee\u5b9a\u3092\u660e\u793a\u3059\u308b<\/h3>\n\n\n\n<p>TAM\u3092\u7b97\u51fa\u3059\u308b\u969b\u306f\u3001\u3069\u3093\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u304b\u3069\u306e\u3088\u3046\u306a\u524d\u63d0\u3067\u8a08\u7b97\u3057\u305f\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u51fa\u5178\u304c\u66d6\u6627\u306a\u30c7\u30fc\u30bf\u3084\u3001\u6975\u7aef\u306a\u4eee\u5b9a\u3092\u3082\u3068\u306b\u3057\u305f\u8a66\u7b97\u3067\u306f\u3001\u7b2c\u4e09\u8005\u304b\u3089\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u696d\u754c\u56e3\u4f53\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\u3001\u653f\u5e9c\u306e\u767d\u66f8\u3001\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u7b97\u51fa\u306e\u904e\u7a0b\u3068\u30ed\u30b8\u30c3\u30af\u3092\u8cc7\u6599\u306b\u660e\u8a18\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u900f\u660e\u6027\u3068\u8aac\u5f97\u529b\u304c\u683c\u6bb5\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TAM\u3068SOM\u306e\u6df7\u540c\u3092\u907f\u3051\u308b<\/h3>\n\n\n\n<p>TAM\u306f\u7406\u8ad6\u4e0a\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001SOM\u306f\u5b9f\u969b\u306b\u7372\u5f97\u53ef\u80fd\u3068\u898b\u8fbc\u307e\u308c\u308b\u5e02\u5834\u898f\u6a21\u3067\u3059\u3002\u3053\u306e2\u3064\u3092\u6df7\u540c\u3059\u308b\u3068\u3001TAM\u304c\u3053\u308c\u3060\u3051\u3042\u308b\u304b\u3089\u3001\u3059\u3050\u306b\u3053\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u3068\u3044\u3063\u305f\u8aa4\u89e3\u3092\u62db\u304f\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u5b9f\u7684\u306a\u6226\u7565\u7acb\u6848\u3084\u6295\u8cc7\u5224\u65ad\u306b\u304a\u3044\u3066\u306f\u3001SOM\u306e\u7cbe\u5ea6\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u308b\u5834\u9762\u3082\u591a\u304f\u3001TAM\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u306e\u306f\u5371\u967a\u3067\u3059\u30023\u3064\u306e\u6307\u6a19\uff08TAM\u3001SAM\u3001SOM\uff09\u306f\u76ee\u7684\u306b\u5fdc\u3058\u3066\u9069\u5207\u306b\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAM\u306e\u6d3b\u7528\u3067\u6210\u529f\u3057\u305f\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SaaS\u4f01\u696d\u306b\u3088\u308b\u5e02\u5834\u62e1\u5927\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u3042\u308b\u56fd\u5185\u306eSaaS\u4f01\u696d\u306f\u3001\u6700\u521d\u306b\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306e\u7d4c\u8cbb\u7cbe\u7b97\u30c4\u30fc\u30eb\u3068\u3044\u3046\u30cb\u30c3\u30c1\u306aSOM\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u4e8b\u696d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u521d\u671f\u306e\u6bb5\u968e\u3067\u306f\u3001\u7d4c\u8cbb\u7cbe\u7b97\u306b\u60a9\u307f\u3092\u6301\u30641,000\u793e\u3092\u5bfe\u8c61\u306b\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3044\u3001\u5730\u9053\u306b\u5c0e\u5165\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5f8c\u3001TAM\u3068\u3057\u3066\u898b\u7a4d\u3082\u3063\u3066\u3044\u305f\u3059\u3079\u3066\u306e\u696d\u7a2e\u306b\u304a\u3051\u308b\u9593\u63a5\u696d\u52d9\u52b9\u7387\u5316\u5e02\u5834\u306b\u4e8b\u696d\u3092\u62e1\u5927\u3002\u8acb\u6c42\u66f8\u51e6\u7406\u3084\u52e4\u6020\u7ba1\u7406\u306a\u3069\u5468\u8fba\u6a5f\u80fd\u3092\u62e1\u5145\u3057\u3001\u3088\u308a\u5e83\u7bc4\u306a\u4f01\u696d\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u7d2f\u8a08\u5c0e\u5165\u793e\u6570\u30921\u4e07\u793e\u4ee5\u4e0a\u306b\u62e1\u5927\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5c0f\u3055\u306aSOM\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001TAM\u306b\u5411\u3051\u3066\u6bb5\u968e\u7684\u306b\u4e8b\u696d\u3092\u5e83\u3052\u308b\u6226\u7565\u306f\u3001TAM\u6d3b\u7528\u306e\u597d\u4f8b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cb\u30c3\u30c1\u9818\u57df\u304b\u3089\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3078\u306e\u8ee2\u63db\u4f8b<\/h3>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u4e8b\u4f8b\u306f\u3001\u533b\u7642\u7cfb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3067\u3059\u3002\u5f7c\u3089\u306f\u7cd6\u5c3f\u75c5\u60a3\u8005\u5411\u3051\u306e\u6804\u990a\u6307\u5c0e\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3057\u3001\u6700\u521d\u306f\u65e5\u672c\u56fd\u5185\uff08SOM\uff09\u306b\u304a\u3051\u308b\u60a3\u8005\u6570\u3068\u30b9\u30de\u30db\u5229\u7528\u8005\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066TAM\u3092\u898b\u7a4d\u3082\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ea\u306e\u5229\u4fbf\u6027\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u4ed5\u7d44\u307f\u304c\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u305f\u3053\u3068\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u82f1\u8a9e\u5bfe\u5fdc\u7248\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3001\u7c73\u56fd\u30fb\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u5e02\u5834\u3078\u3082\u9032\u51fa\u3002TAM\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u518d\u5b9a\u7fa9\u3057\u305f\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u6210\u9577\u53ef\u80fd\u6027\u3092\u5927\u5e45\u306b\u5e83\u3052\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3067\u5b9f\u7e3e\u3068\u4fe1\u983c\u3092\u7a4d\u307f\u4e0a\u3052\u305f\u306e\u3061\u3001TAM\u3092\u62e1\u5f35\u3057\u3066\u65b0\u305f\u306a\u6210\u9577\u30b9\u30c6\u30fc\u30b8\u3078\u9032\u3080\u6226\u7565\u3082\u3001TAM\u306e\u6301\u3064\u6307\u91dd\u7684\u306a\u5f79\u5272\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAM\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\uff08Q&amp;A\uff09<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q.TAM\u304c\u5927\u304d\u3051\u308c\u3070\u6210\u529f\u3057\u3084\u3059\u3044\u306e\uff1f<\/h3>\n\n\n\n<p>A.\u5fc5\u305a\u3057\u3082\u305d\u3046\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002TAM\u304c\u5927\u304d\u304f\u3066\u3082\u3001\u5b9f\u969b\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u5e02\u5834\uff08SAM\u3084SOM\uff09\u304c\u5c0f\u3055\u304b\u3063\u305f\u308a\u3001\u7af6\u5408\u512a\u4f4d\u6027\u304c\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306f\u6210\u7acb\u3057\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002TAM\u306e\u5927\u304d\u3055\u306f\u3042\u304f\u307e\u3067\u201c\u53ef\u80fd\u6027\u201d\u306e\u6307\u6a19\u3067\u3042\u308a\u3001\u6210\u529f\u306e\u4fdd\u8a3c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q.\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u306eTAM\u306e\u4f7f\u3044\u65b9\u306f\uff1f<\/h3>\n\n\n\n<p>A.\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u3001TAM\u306f\u9577\u671f\u7684\u306a\u30d3\u30b8\u30e7\u30f3\u3092\u63cf\u304f\u305f\u3081\u306b\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u3067\u306fSOM\u306b\u96c6\u4e2d\u3057\u3001\u5b9f\u7e3e\u3092\u7a4d\u307f\u306a\u304c\u3089\u5f90\u3005\u306bSAM\u3001TAM\u3078\u3068\u6210\u9577\u3092\u76ee\u6307\u3059\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u3092\u8a08\u753b\u7684\u306b\u63cf\u304f\u3053\u3068\u3067\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u6210\u9577\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u63d0\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001TAM\u3092\u6d3b\u7528\u3057\u3066\u81ea\u793e\u304c\u3069\u308c\u3060\u3051\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u6295\u8cc7\u5bb6\u306b\u4f1d\u3048\u308b\u6750\u6599\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q.TAM\u3068SAM\u30fbSOM\u306f\u3069\u3046\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3044\u3044\uff1f<\/h3>\n\n\n\n<p>A.TAM\u30fbSAM\u30fbSOM\u306f\u30bb\u30c3\u30c8\u3067\u4f7f\u3046\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u306e\u610f\u5473\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TAM\uff1a\u7406\u8ad6\u7684\u306b\u5230\u9054\u53ef\u80fd\u306a\u6700\u5927\u5e02\u5834\uff08\u5e02\u5834\u306e\u9b45\u529b\u3092\u793a\u3059\uff09<\/li>\n\n\n\n<li>SAM\uff1a\u81ea\u793e\u304c\u63d0\u4f9b\u53ef\u80fd\u306a\u30b5\u30fc\u30d3\u30b9\u3067\u72d9\u3048\u308b\u7bc4\u56f2\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316\uff09<\/li>\n\n\n\n<li>SOM\uff1a\u5b9f\u969b\u306b\u77ed\u671f\u3067\u7372\u5f97\u53ef\u80fd\u3068\u898b\u8fbc\u307e\u308c\u308b\u5e02\u5834\uff08\u6226\u8853\u30fb\u5b9f\u884c\u30ec\u30d9\u30eb\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e3\u6bb5\u968e\u3092\u4f7f\u3063\u3066\u3001\u30d3\u30b8\u30e7\u30f3 \u2192 \u6226\u7565 \u2192 \u6226\u8853\u306e\u6d41\u308c\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u8a08\u753b\u5168\u4f53\u306b\u4e00\u8cab\u6027\u3068\u73fe\u5b9f\u5473\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>TAM\uff08Total Addressable Market\uff09\u306f\u3001\u5358\u306a\u308b\u5927\u304d\u306a\u5e02\u5834\u306e\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u306e\u5c06\u6765\u6027\u3084\u6295\u8cc7\u4fa1\u5024\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002<br>TAM\u3001SAM\u3001SOM\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5168\u4f53\u50cf\u304b\u3089\u8db3\u5143\u306e\u6226\u7565\u307e\u3067\u3001\u7acb\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001TAM\u3092\u898b\u7a4d\u3082\u308b\u969b\u306f\u3001\u73fe\u5b9f\u7684\u306a\u4eee\u5b9a\u3068\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u614e\u91cd\u306b\u8a55\u4fa1\u3057\u3001\u306a\u305c\u305d\u306e\u6570\u5b57\u306b\u306a\u308b\u306e\u304b\u3092\u8aac\u660e\u3067\u304d\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001TAM\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u5e02\u5834\u6027\u306e\u898b\u6975\u3081\u3084\u6210\u9577\u6226\u7565\u306e\u8a2d\u8a08\u3001\u8cc7\u91d1\u8abf\u9054\u306e\u8aac\u5f97\u529b\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u3078\u9032\u3080\u305f\u3081\u306b\u3082\u3001TAM\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u5b9f\u8df5\u306b\u5f79\u7acb\u3066\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-bygmo wp-block-embed-bygmo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"C3bhJgAFgX\"><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/marketing\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e7%b5%8c%e5%96%b6%e6%88%a6%e7%95%a5%e3%81%a8%e3%81%af%ef%bc%9f3%e9%9a%8e%e5%b1%a4%e3%81%ae%e6%a7%8b%e9%80%a0%e3%81%a8%e6%88%90%e5%8a%9f%e4%ba%8b\/\">\u30102025\u5e74\u6700\u65b0\u3011\u7d4c\u55b6\u6226\u7565\u3068\u306f\uff1f3\u968e\u5c64\u306e\u69cb\u9020\u3068\u6210\u529f\u4e8b\u4f8b\u3067\u5b66\u3076\u5b9f\u8df5\u30ac\u30a4\u30c9<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011\u7d4c\u55b6\u6226\u7565\u3068\u306f\uff1f3\u968e\u5c64\u306e\u69cb\u9020\u3068\u6210\u529f\u4e8b\u4f8b\u3067\u5b66\u3076\u5b9f\u8df5\u30ac\u30a4\u30c9&#8221; &#8212; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/marketing\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e7%b5%8c%e5%96%b6%e6%88%a6%e7%95%a5%e3%81%a8%e3%81%af%ef%bc%9f3%e9%9a%8e%e5%b1%a4%e3%81%ae%e6%a7%8b%e9%80%a0%e3%81%a8%e6%88%90%e5%8a%9f%e4%ba%8b\/embed\/#?secret=9HCQxRM11W#?secret=C3bhJgAFgX\" data-secret=\"C3bhJgAFgX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3068\u304d\u3084\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u6295\u8cc7\u5bb6\u306b\u5411\u3051\u3066\u30d7\u30ec\u30bc\u30f3\u3092\u884c\u3046\u3068\u304d\u306b\u3001\u5fc5\u305a\u3068\u8a00\u3063\u3066\u3044\u3044\u307b\u3069\u767b\u5834\u3059\u308b\u8a00\u8449\u304cTAM\uff08Total Addressable Market\uff09\u3067\u3059\u3002TAM\u306f\u5e02\u5834\u306e\u5927\u304d\u3055\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u53ef\u80fd\u6027\u3092\u6e2c [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[208],"class_list":["post-24109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-208"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/posts\/24109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/comments?post=24109"}],"version-history":[{"count":4,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/posts\/24109\/revisions"}],"predecessor-version":[{"id":28032,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/posts\/24109\/revisions\/28032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/media\/24119"}],"wp:attachment":[{"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/media?parent=24109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/categories?post=24109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-json\/wp\/v2\/tags?post=24109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}