{"id":24146,"date":"2025-06-18T18:30:00","date_gmt":"2025-06-18T09:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=24146"},"modified":"2026-02-16T18:02:06","modified_gmt":"2026-02-16T09:02:06","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91som%e3%81%a8%e3%81%af%ef%bc%9ftam%e3%82%84sam%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%81%8b%e3%82%89%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%b8","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/marketing\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91som%e3%81%a8%e3%81%af%ef%bc%9ftam%e3%82%84sam%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%81%8b%e3%82%89%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%b8\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011SOM\u3068\u306f\uff1fTAM\u3084SAM\u3068\u306e\u9055\u3044\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u76ee\u6307\u3059\u4e0a\u3067\u3001\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u304c\u5e02\u5834\u898f\u6a21\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u5168\u4f53\u306e\u898f\u6a21\uff08TAM\uff09\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u53ef\u80fd\u306a\u7bc4\u56f2\uff08SAM\uff09\u3060\u3051\u3092\u898b\u3066\u3044\u3066\u306f\u3001\u73fe\u5b9f\u7684\u306a\u6226\u7565\u306f\u7acb\u3066\u3089\u308c\u307e\u305b\u3093\u3002\u672c\u5f53\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u304c\u4eca\u3001\u5b9f\u969b\u306b\u7372\u5f97\u53ef\u80fd\u306a\u5e02\u5834\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3002\u305d\u3053\u3067\u767b\u5834\u3059\u308b\u306e\u304c\u3001SOM\uff08Serviceable Obtainable Market\uff09\u3068\u3044\u3046\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p>SOM\u306f\u3001\u4e8b\u696d\u306e\u5b9f\u884c\u53ef\u80fd\u6027\u3092\u898b\u6975\u3081\u308b\u3046\u3048\u3067\u975e\u5e38\u306b\u5b9f\u7528\u7684\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u8cc7\u6e90\u914d\u5206\u3001\u6295\u8cc7\u5224\u65ad\u306a\u3069\u306b\u304a\u3044\u3066\u3082\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001SOM\u306e\u5b9a\u7fa9\u3084TAM\u30fbSAM\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3001\u305d\u3057\u3066\u5b9f\u969b\u306e\u6d3b\u7528\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001SOM\u306e\u57fa\u790e\u304b\u3089\u5fdc\u7528\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SOM\u3068\u306f\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SOM\u306e\u5b9a\u7fa9\u3068\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n<p>SOM\uff08Serviceable Obtainable Market\uff09\u3068\u306f\u3001\u81ea\u793e\u304c\u5b9f\u969b\u306b\u7372\u5f97\u53ef\u80fd\u306a\u5e02\u5834\u898f\u6a21\u3092\u6307\u3057\u307e\u3059\u3002TAM\u3084SAM\u3068\u3044\u3063\u305f\u5e02\u5834\u5168\u4f53\u306e\u6307\u6a19\u3068\u6bd4\u8f03\u3057\u3066\u3001SOM\u306f\u3088\u308a\u73fe\u5b9f\u7684\u306a\u7bc4\u56f2\u3092\u793a\u3059\u305f\u3081\u3001\u4e8b\u696d\u8a08\u753b\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5bfe\u5fdc\u53ef\u80fd\u306a\u5e02\u5834\uff08SAM\uff09\u306e\u3046\u3061\u3001\u73fe\u5728\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u6d41\u901a\u3001\u55b6\u696d\u4f53\u5236\u3092\u8003\u616e\u3057\u3066\u5b9f\u969b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u306a\u5e02\u5834\u3092SOM\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001SOM\u306f\u7406\u8ad6\u7684\u306a\u53ef\u80fd\u6027\u3067\u306f\u306a\u304f\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u53ef\u80fd\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6570\u5024\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TAM\u30fbSAM\u30fbSOM\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u5e02\u5834\u898f\u6a21\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u306f\u3001TAM\uff08Total Addressable Market\uff09\u30fbSAM\uff08Serviceable Available Market\uff09\u30fbSOM\uff08Serviceable Obtainable Market\uff09\u306e3\u6bb5\u968e\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"397\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-11.png\" alt=\"\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u793a\u3059\u6247\u5f62\u56f3\u3002\u5916\u5074\u304b\u3089TAM\u3001SAM\u3001SOM\u3068\u6bb5\u968e\u7684\u306b\u7e2e\u5c0f\u3059\u308b3\u5c64\u306e\u5e02\u5834\u7bc4\u56f2\u304c\u63cf\u304b\u308c\u3066\u3044\u308b\u3002\" class=\"wp-image-24143\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-11.png 468w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/visual-selection-11-300x254.png 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TAM\uff08\u7dcf\u5e02\u5834\u898f\u6a21\uff09\uff1a\u7406\u8ad6\u4e0a\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u53ef\u80fd\u306a\u6700\u5927\u306e\u5e02\u5834<\/li>\n\n\n\n<li>SAM\uff08\u63d0\u4f9b\u53ef\u80fd\u5e02\u5834\uff09\uff1a\u81ea\u793e\u306e\u88fd\u54c1\u7279\u6027\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u5730\u57df\u6761\u4ef6\u306a\u3069\u3092\u52a0\u5473\u3057\u305f\u5b9f\u969b\u306e\u5bfe\u5fdc\u53ef\u80fd\u5e02\u5834<\/li>\n\n\n\n<li>SOM\uff08\u7372\u5f97\u53ef\u80fd\u5e02\u5834\uff09\uff1a\u73fe\u5728\u306e\u55b6\u696d\u529b\u3001\u8a8d\u77e5\u5ea6\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u3066\u3001\u5b9f\u969b\u306b\u53d6\u308a\u5f97\u308b\u5e02\u5834\u898f\u6a21<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e3\u3064\u306f\u7d5e\u308a\u8fbc\u307f\u306e\u6982\u5ff5\u3067\u3064\u306a\u304c\u3063\u3066\u304a\u308a\u3001TAM \u2192 SAM \u2192 SOM\u3068\u6bb5\u968e\u7684\u306b\u73fe\u5b9f\u7684\u306a\u6307\u6a19\u3078\u3068\u7e2e\u5c0f\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u6226\u7565\u6027\u3068\u5b9f\u73fe\u6027\u306e\u4e21\u7acb\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SOM\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u73fe\u5b9f\u7684\u306a\u5e02\u5834\u898f\u6a21\u3092\u628a\u63e1\u3067\u304d\u308b<\/h3>\n\n\n\n<p>SOM\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001TAM\u304c\u5927\u304d\u304f\u3066\u3082\u5b9f\u969b\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u7bc4\u56f2\u304c\u9650\u3089\u308c\u3066\u3044\u308c\u3070\u3001\u305d\u308c\u306f\u673a\u4e0a\u306e\u7a7a\u8ad6\u306b\u3059\u304e\u307e\u305b\u3093\u3002SOM\u306f\u3001\u5b9f\u50cd\u90e8\u968a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3001\u6d41\u901a\u7db2\u306a\u3069\u306e\u73fe\u72b6\u30ea\u30bd\u30fc\u30b9\u3092\u524d\u63d0\u306b\u7b97\u51fa\u3055\u308c\u308b\u305f\u3081\u3001\u4eca\u3001\u53d6\u308a\u306b\u3044\u3051\u308b\u5e02\u5834\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u7d4c\u55b6\u5224\u65ad\u3084\u4e8b\u696d\u8a08\u753b\u306b\u304a\u3044\u3066\u3082\u3001\u5730\u306b\u8db3\u306e\u3064\u3044\u305f\u6226\u7565\u3092\u63cf\u304f\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3068\u4e8b\u696d\u8a08\u753b\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u3053\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3079\u304d\u304b\u3092\u5224\u65ad\u3059\u308b\u3046\u3048\u3067\u3001SOM\u306e\u5b58\u5728\u306f\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8907\u6570\u306e\u5e02\u5834\u6a5f\u4f1a\u304c\u3042\u308b\u4e2d\u3067\u3001\u3088\u308a\u7372\u5f97\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u8cc7\u91d1\u3084\u4eba\u54e1\u3092\u512a\u5148\u7684\u306b\u6295\u4e0b\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u6295\u8cc7\u3084\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5e02\u5834\u3078\u306e\u96c6\u4e2d\u6226\u7565\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u4e8b\u696d\u306e\u30b9\u30d4\u30fc\u30c9\u611f\u3068\u52b9\u7387\u6027\u3092\u4e21\u7acb\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6295\u8cc7\u5bb6\u30fb\u793e\u5185\u5411\u3051\u8cc7\u6599\u306e\u8aac\u5f97\u529b\u304c\u9ad8\u307e\u308b<\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u65b0\u898f\u4e8b\u696d\u3067\u306f\u3001SOM\u306e\u6570\u5024\u3092\u660e\u78ba\u306b\u793a\u3059\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u3084\u7d4c\u55b6\u9663\u3078\u306e\u8aac\u660e\u306b\u8aac\u5f97\u529b\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u3069\u308c\u3060\u3051\u5927\u304d\u306a\u5e02\u5834\u304c\u3042\u308b\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u308c\u3060\u3051\u81ea\u793e\u304c\u5b9f\u969b\u306b\u53d6\u308a\u306b\u3044\u3051\u308b\u304b\u3092\u5177\u4f53\u7684\u306b\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u3001\u8cc7\u91d1\u8abf\u9054\u3084\u610f\u601d\u6c7a\u5b9a\u306e\u30b9\u30e0\u30fc\u30ba\u306a\u63a8\u9032\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u3078\u306e\u5171\u6709\u3084\u65b9\u91dd\u8aac\u660e\u306b\u304a\u3044\u3066\u3082\u3001SOM\u3092\u57fa\u6e96\u306b\u8a71\u3059\u3053\u3068\u3067\u4e00\u8cab\u6027\u3068\u7d0d\u5f97\u611f\u306e\u3042\u308b\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SOM\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<h3 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class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u306e\u5fdc\u7528<\/h3>\n\n\n\n<p>SOM\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3082\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u660e\u78ba\u5316\u306b\u52a0\u3048\u3001\u5e83\u544a\u8cbb\u3084\u4eba\u54e1\u914d\u7f6e\u306a\u3069\u3001\u5404\u65bd\u7b56\u306e\u914d\u5206\u3092SOM\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3082\u3001SOM\u306e\u6570\u5024\u3092\u57fa\u6e96\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u884c\u3048\u3070\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001KPI\u306e\u8a2d\u8a08\u306b\u3082SOM\u304c\u5f79\u7acb\u3061\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u5e02\u5834\u3092\u3044\u3064\u307e\u3067\u306b\u7372\u5f97\u3059\u308b\u304b\u3068\u3044\u3063\u305f\u3001\u5b9a\u91cf\u7684\u3067\u5b9f\u884c\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SOM\u3092\u6d3b\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D2C\u4f01\u696d\u304c\u6d77\u5916\u5c55\u958b\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u3042\u308b\u65e5\u672c\u767a\u306eD2C\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u56fd\u5185\u5e02\u5834\u306eSOM\u304c\u98fd\u548c\u3057\u3064\u3064\u3042\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u3001\u6d77\u5916\u5c55\u958b\u3092\u6a21\u7d22\u3057\u307e\u3057\u305f\u3002\u73fe\u5730\u5e02\u5834\u306eTAM\u3084SAM\u3092\u8abf\u67fb\u3057\u305f\u4e0a\u3067\u3001\u7269\u6d41\u3084\u8a00\u8a9e\u5bfe\u5fdc\u3001\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u3092\u52a0\u5473\u3057\u3001\u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u3067\u306eSOM\u3092\u518d\u8a08\u7b97\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u73fe\u5b9f\u7684\u306aSOM\u306b\u57fa\u3065\u304d\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3084EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u5b9a\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u53c2\u5165\u521d\u5e74\u5ea6\u3067\u73fe\u5730\u58f2\u4e0a\u6bd4\u7387\u304c\u5168\u4f53\u306e20%\u306b\u9054\u3057\u307e\u3057\u305f\u3002SOM\u3092\u6839\u62e0\u3068\u3057\u305f\u5e02\u5834\u9078\u5b9a\u3068\u6226\u7565\u8a2d\u8a08\u304c\u6210\u529f\u306e\u9375\u3092\u63e1\u3063\u305f\u597d\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SaaS\u4f01\u696d\u306e\u65b0\u5e02\u5834\u9032\u51fa\u306b\u3088\u308b\u6210\u679c<\/h3>\n\n\n\n<p>BtoB\u5411\u3051\u306e\u696d\u52d9\u7ba1\u7406SaaS\u3092\u63d0\u4f9b\u3059\u308b\u3042\u308b\u4f01\u696d\u306f\u3001\u5f93\u6765\u306e\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u304b\u3089\u3001\u58eb\u696d\u3084\u533b\u7642\u6cd5\u4eba\u3068\u3044\u3063\u305f\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u696d\u754c\u3078\u306e\u5c55\u958b\u3092\u8a08\u753b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u5404\u696d\u754c\u306eSOM\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3084\u696d\u754c\u767d\u66f8\u3092\u6d3b\u7528\u3057\u3066\u7cbe\u7dfb\u306b\u8a66\u7b97\u3002<\/p>\n\n\n\n<p>\u6a5f\u80fd\u306e\u4e00\u90e8\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u5c02\u7528\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c1\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9818\u57df\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3002\u305d\u306e\u7d50\u679c\u3001\u53c2\u5165\u304b\u30891\u5e74\u3067\u65b0\u5e02\u5834\u3067\u306e\u5951\u7d04\u6570\u304c\u5168\u4f53\u306e15%\u3092\u5360\u3081\u308b\u307e\u3067\u306b\u6210\u9577\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SOM\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\uff08Q\uff06A\uff09<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q.SOM\u306f\u306a\u305cTAM\u3084SAM\u3088\u308a\u3082\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\uff1f<\/h3>\n\n\n\n<p>A.TAM\u3084SAM\u306f\u7406\u8ad6\u4e0a\u306e\u5e02\u5834\u898f\u6a21\u3067\u3042\u308a\u3001\u3042\u3063\u305f\u3089\u3044\u3044\u306a\u3044\u3051\u305f\u3089\u3059\u3054\u3044\u306a\u306e\u9818\u57df\u3092\u793a\u3059\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001SOM\u306f\u73fe\u5b9f\u7684\u306b\u4eca\u3001\u81ea\u793e\u304c\u53d6\u308c\u308b\u5e02\u5834\u898f\u6a21\u3092\u793a\u3059\u305f\u3081\u3001\u6226\u7565\u8a2d\u8a08\u3084\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3001\u6295\u8cc7\u5224\u65ad\u306a\u3069\u3001\u5b9f\u52d9\u30ec\u30d9\u30eb\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5922\u306e\u3042\u308b\u5927\u304d\u306a\u6570\u5b57\u3088\u308a\u3082\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5b57\u3092\u57fa\u306b\u884c\u52d5\u3057\u305f\u65b9\u304c\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u305f\u3081\u3001SOM\u304c\u91cd\u8996\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q.SOM\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u306f\u3069\u3046\u96c6\u3081\u308b\uff1f<\/h3>\n\n\n\n<p>A.SOM\u3092\u6b63\u78ba\u306b\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001\u5916\u90e8\u3068\u5185\u90e8\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u307e\u3059\u3002\u5916\u90e8\u30c7\u30fc\u30bf\u306b\u306f\u3001\u653f\u5e9c\u7d71\u8a08\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u8abf\u67fb\u4f1a\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u3092\u3082\u3068\u306bTAM\u3084SAM\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5185\u90e8\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306f\u3001\u81ea\u793e\u306e\u55b6\u696d\u5b9f\u7e3e\u3001\u5546\u8ac7\u6570\u3001CV\u7387\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u3092\u4f7f\u3063\u3066\u73fe\u5b9f\u7684\u306a\u30b7\u30a7\u30a2\u7372\u5f97\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4e21\u65b9\u306e\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044SOM\u304c\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q.BtoC\u3068BtoB\u3067SOM\u306e\u8003\u3048\u65b9\u306b\u9055\u3044\u306f\u3042\u308b\uff1f<\/h3>\n\n\n\n<p>A.\u57fa\u672c\u7684\u306a\u6982\u5ff5\u306f\u540c\u3058\u3067\u3059\u304c\u3001BtoC\u3068BtoB\u3067\u306f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002BtoC\u3067\u306f\u9867\u5ba2\u6570\u304c\u591a\u304f\u30c7\u30fc\u30bf\u304c\u8c4a\u5bcc\u306a\u305f\u3081\u3001\u7d71\u8a08\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\u3002\u4e00\u65b9\u3001BtoB\u3067\u306f\u5bfe\u8c61\u4f01\u696d\u304c\u9650\u5b9a\u7684\u306a\u305f\u3081\u3001\u500b\u793e\u3054\u3068\u306e\u8a73\u7d30\u306a\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u5546\u8ac7\u5c65\u6b74\u3092\u5143\u306b\u5206\u6790\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001BtoB\u3067\u306f\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u4eba\u6570\u304c\u591a\u3044\u305f\u3081\u3001SOM\u306e\u4e2d\u3067\u3082\u610f\u601d\u6c7a\u5b9a\u8005\u3078\u306e\u30ea\u30fc\u30c1\u53ef\u80fd\u6027\u306b\u6ce8\u76ee\u3057\u305f\u5206\u6790\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u307e\u3068\u3081<\/strong><\/h3>\n\n\n\n<p>SOM\uff08Serviceable Obtainable Market\uff09\u306f\u3001\u81ea\u793e\u304c\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u53ef\u80fd\u306a\u5e02\u5834\u898f\u6a21\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002TAM\u3084SAM\u3068\u6bd4\u8f03\u3057\u3066\u3088\u308a\u5b9f\u884c\u6027\u304c\u9ad8\u304f\u3001\u6226\u7565\u7acb\u6848\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3001\u8cc7\u6e90\u914d\u5206\u3001\u6295\u8cc7\u5bb6\u3078\u306e\u8aac\u660e\u8cc7\u6599\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3068\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u306e\u4e21\u65b9\u306e\u8996\u70b9\u304b\u3089SOM\u3092\u6b63\u78ba\u306b\u898b\u7a4d\u3082\u308b\u3053\u3068\u3067\u3001\u73fe\u5b9f\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001SOM\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5b9f\u969b\u306e\u6210\u679c\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304b\u3089\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u65b9\u3082\u3001\u65e2\u5b58\u4e8b\u696d\u3092\u898b\u76f4\u3059\u65b9\u3082\u3001\u307e\u305a\u306f\u81ea\u793e\u306eSOM\u3092\u898b\u3048\u308b\u5316\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u3001\u6210\u9577\u3078\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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