{"id":24301,"date":"2025-06-24T18:30:00","date_gmt":"2025-06-24T09:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=24301"},"modified":"2026-02-16T17:58:48","modified_gmt":"2026-02-16T08:58:48","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91ga4%e3%81%a7%e4%bd%bf%e3%81%86utm%e3%83%91%e3%83%a9%e3%83%a1%e3%83%bc%e3%82%bf%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89%ef%bc%9a%e8%a8%ad%e5%ae%9a","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91ga4%e3%81%a7%e4%bd%bf%e3%81%86utm%e3%83%91%e3%83%a9%e3%83%a1%e3%83%bc%e3%82%bf%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89%ef%bc%9a%e8%a8%ad%e5%ae%9a\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011GA4\u3067\u4f7f\u3046UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u8a2d\u5b9a\u304b\u3089\u6d3b\u7528\u307e\u3067"},"content":{"rendered":"\n<p>\u300c\u3053\u306e\u30a2\u30af\u30bb\u30b9\u3001\u3069\u3053\u304b\u3089\u6765\u305f\u3093\u3060\u308d\u3046\uff1f\u300d<\/p>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u6d41\u5165\u5143\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u305f\u304f\u306a\u308b\u3053\u3068\u3063\u3066\u3042\u308a\u307e\u3059\u3088\u306d\u3002\u305d\u3093\u306a\u6642\u306b\u5f79\u7acb\u3064\u306e\u304cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u304b\u3089\u3001\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9\u30fb\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u30b3\u30c4\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u521d\u5fc3\u8005\u306e\u65b9\u3067\u3082\u3059\u3050\u306b\u5b9f\u8df5\u3067\u304d\u308b\u3088\u3046\u3001\u5177\u4f53\u4f8b\u3084\u3088\u304f\u3042\u308b\u8cea\u554f\u3082\u4ea4\u3048\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94(\u4ee5\u4e0b\u3001GA4)\u3092\u4f7f\u7528\u3057\u3066Web\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u7d4c\u8def\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8a2d\u5b9a\u3067\u3059\u3002URL\u306e\u672b\u5c3e\u306b\u4ed8\u52a0\u3059\u308b\u30af\u30a8\u30ea\u6587\u5b57\u5217(URL\u30d1\u30e9\u30e1\u30fc\u30bf)\u306e\u4e00\u7a2e\u3067\u3042\u308a\u3001\u3053\u308c\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u3084SNS\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u3088\u308a\u6b63\u78ba\u306b\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u624b\u52d5\u3067\u4f5c\u6210\u30fb\u8a2d\u5b9a\u3059\u308b\u3082\u306e\u3068\u3001Google\u5e83\u544a\u306a\u3069\u4e00\u90e8\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u81ea\u52d5\u7684\u306b\u4ed8\u4e0e\u3055\u308c\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bGoogle\u5e83\u544a\u3067\u306f\u3001\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\uff08auto-tagging\uff09\u306e\u5229\u7528\u304c\u63a8\u5968\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u624b\u52d5\u306eUTM\u8a2d\u5b9a\u3092\u884c\u308f\u306a\u304f\u3066\u3082\u8a73\u7d30\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"617\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e-visual-selection.png\" alt=\"\" class=\"wp-image-24327\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e-visual-selection.png 744w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/06\/UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e-visual-selection-300x249.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u5229\u7528\u3055\u308c\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u3001\u4e3b\u306b5\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u7d4c\u8def\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">utm_source<\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u3066\u304d\u305f\u304b\u3001\u6d41\u5165\u5143\u3092\u793a\u3059\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5024\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>google\uff08Google\u5e83\u544a\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\uff09<\/li>\n\n\n\n<li>facebook\uff08SNS\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u203b\u81ea\u7136\u691c\u7d22\u3084\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u306b\u306f\u901a\u5e38UTM\u306f\u4ed8\u4e0e\u3055\u308c\u305a\u3001GA4\u5074\u3067\u81ea\u52d5\u7684\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">utm_medium<\/h3>\n\n\n\n<p>\u6d41\u5165\u5143\u306e\u5a92\u4f53\u3084\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e\u3092\u793a\u3059\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u914d\u4fe1\u624b\u6bb5\u3084\u7d4c\u8def\u306e\u5927\u5206\u985e\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5024\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cpc\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u306e\u5e83\u544a \/ Google\u5e83\u544a\u3084Yahoo!\u5e83\u544a\u306a\u3069\uff09<\/li>\n\n\n\n<li>display\uff08\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\uff09<\/li>\n\n\n\n<li>email\uff08\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306a\u3069\uff09<\/li>\n\n\n\n<li>social\uff08SNS\u5168\u822c\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_campaign<\/h3>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5bb9\u3084\u540d\u79f0\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u4e3b\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u624b\u52d5\u3067\u8a2d\u5b9a\u3057\u3001\u7279\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u5e83\u544a\u65bd\u7b56\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5024\u304c\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>summer_sale2025\uff082025\u5e74\u590f\u306e\u30bb\u30fc\u30eb\uff09<\/li>\n\n\n\n<li>new_product_launch\uff08\u65b0\u5546\u54c1\u306e\u30ea\u30ea\u30fc\u30b9\u544a\u77e5\uff09<\/li>\n\n\n\n<li>spring_newsletter\uff08\u6625\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_term\u3000\u203b\u4efb\u610f<\/h3>\n\n\n\n<p>\u4e3b\u306b\u6709\u6599\u691c\u7d22\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09\u3067\u4f7f\u7528\u3055\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3069\u308c\u3060\u3051\u306e\u30a2\u30af\u30bb\u30b9\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>running_shoes\uff08\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\uff09<\/li>\n\n\n\n<li>keyword_a\uff08a\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_content\u3000\u203b\u4efb\u610f<\/h3>\n\n\n\n<p>\u5e83\u544a\u3084\u30ea\u30f3\u30af\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002AB\u30c6\u30b9\u30c8\u3084\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u306e\u5e83\u544a\u3092\u6bd4\u8f03\u3059\u308b\u3068\u304d\u306b\u4f7f\u308f\u308c\u3001\u7570\u306a\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ea\u30f3\u30af\u306e\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ad1\uff08\u5e83\u544a\u30d1\u30bf\u30fc\u30f31\uff09<\/li>\n\n\n\n<li>blue_banner\uff08\u9752\u8272\u30d0\u30ca\u30fc\u5e83\u544a\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u7a2e\u985e\u4e00\u89a7<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u30d1\u30e9\u30e1\u30fc\u30bf\u540d<\/strong><\/td><td><strong>\u5f79\u5272<\/strong><\/td><td><strong>GA4\u3067\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u540d<\/strong><\/td><td><strong>\u8a18\u5165\u4f8b<\/strong><\/td><td><strong>\u5fc5\u9808\uff0f\u4efb\u610f<\/strong><\/td><\/tr><tr><td><strong>utm_source<\/strong><\/td><td>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u53c2\u7167\u5143\uff08\u3069\u3053\u304b\u3089\u6765\u305f\u304b\uff09<\/td><td>\u624b\u52d5\u306e\u53c2\u7167\u5143 \u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u624b\u52d5\u306e\u53c2\u7167\u5143 \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u53c2\u7167\u5143<\/td><td>google, facebook<\/td><td>\u5fc5\u9808<\/td><\/tr><tr><td><strong>utm_medium<\/strong><\/td><td>\u6d41\u5165\u306e\u5a92\u4f53\u30bf\u30a4\u30d7\uff08\u3069\u306e\u3088\u3046\u306b\u6765\u305f\u304b\uff09<\/td><td>\u624b\u52d5\u306e\u30e1\u30c7\u30a3\u30a2 \u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u624b\u52d5\u306e\u30e1\u30c7\u30a3\u30a2 \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u30e1\u30c7\u30a3\u30a2<\/td><td>cpc, email, social<\/td><td>\u5fc5\u9808<\/td><\/tr><tr><td><strong>utm_campaign<\/strong><\/td><td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08\u4f55\u306e\u305f\u3081\u306b\u6765\u305f\u304b\uff09<\/td><td>\u624b\u52d5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d \u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u624b\u52d5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d<\/td><td>summer_sale2025, product_launch<\/td><td>\u5fc5\u9808<\/td><\/tr><tr><td><strong>utm_term<\/strong><\/td><td>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u6709\u6599\u691c\u7d22\u5e83\u544a\u7528\uff09<\/td><td>\u624b\u52d5\u30ad\u30fc\u30ef\u30fc\u30c9 \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u30ad\u30fc\u30ef\u30fc\u30c9 \u6700\u521d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u624b\u52d5\u30ad\u30fc\u30ef\u30fc\u30c9<\/td><td>blue+shoes, marketing+tools<\/td><td>\u4efb\u610f<\/td><\/tr><tr><td><strong>utm_content<\/strong><\/td><td>\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30ea\u30f3\u30af\u306e\u533a\u5225<\/td><td>\u624b\u52d5\u30b3\u30f3\u30c6\u30f3\u30c4 \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u624b\u52d5\u30b3\u30f3\u30c6\u30f3\u30c4 \u6700\u521d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u624b\u52d5\u30b3\u30f3\u30c6\u30f3\u30c4<\/td><td>headerlink, banner_1<\/td><td>\u4efb\u610f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u203bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u60c5\u5831\u3092\u78ba\u8a8d\u3059\u308b\u5834\u5408\u3001<strong>\u300e\u624b\u52d5\u300f\u304c\u3064\u304f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/strong>\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u81ea\u52d5\u30bf\u30b0\u306e\u60c5\u5831\u3088\u308a\u3082UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5185\u5bb9\u3092\u512a\u5148\u3057\u305f\u60c5\u5831\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f7f\u7528\u65b9\u6cd5<\/h2>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e2\u30b9\u30c6\u30c3\u30d7\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u521d\u3081\u3066\u8a2d\u5b9a\u3059\u308b\u65b9\u306f\u3001\u307e\u305aGoogle\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b<a href=\"https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/\">Campaign URL Builder<\/a>\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u300cWebsite URL\u300d\u6b04\u306b\u8a08\u6e2c\u5bfe\u8c61\u306eURL\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5fc5\u9808\u9805\u76ee\u3067\u3042\u308b\u300cCampaign source\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u53c2\u7167\u5143\uff09\u300d\u3068\u300cCampaign medium\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5a92\u4f53\uff09\u300d\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u300cCampaign name\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff09\u300d\u300cCampaign term\uff08\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u300d\u300cCampaign content\uff08\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u300d\u306a\u3069\u306e\u4efb\u610f\u9805\u76ee\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u6163\u308c\u3066\u304d\u305f\u3089\u3001\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u306a\u3069\u3092\u4f7f\u3063\u3066\u76f4\u63a5UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30f3\u30af\u5148\u306b\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u4f5c\u6210\u3057\u305fURL\u3092SNS\u6295\u7a3f\u3084\u5e83\u544a\u306a\u3069\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u7528\u3059\u308b\u30ea\u30f3\u30af\u5148\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u969b\u306b\u3001GA4\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u60c5\u5831\u304c\u6b63\u3057\u304f\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4f7f\u7528\u6642\u306e\u30eb\u30fc\u30eb<\/h2>\n\n\n\n<p>\u6b63\u3057\u304fUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u30eb\u30fc\u30eb\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u672b\u5c3e\u306f\u300c\uff1f\u300d\u3067\u9023\u7d50\u306b\u306f\u300c\uff06\u300d<\/h3>\n\n\n\n<p>URL \u306e\u672b\u5c3e\u306b\u306f\u300c?\u300d\u3092\u4ed8\u3051\u3001\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u540c\u58eb\u306f\u300c&amp;\u300d\u3067\u3064\u306a\u304e\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3068\u3082\u3068 URL \u306b\u300c?\u300d\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u4ee5\u964d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3059\u3079\u3066\u300c&amp;\u300d\u3067\u9023\u7d50\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u4f8b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/example.com?utm_source=advertising&#038;utm_medium=social_media&#038;utm_campaign=spring_sale\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e5\u672c\u8a9e\u306f\u4f7f\u7528\u3057\u306a\u3044<\/h3>\n\n\n\n<p>\u65e5\u672c\u8a9e\u3092\u4f7f\u7528\u3059\u308b\u3068\u6587\u5b57\u5316\u3051\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u305f\u3081\u3001\u5fc5\u305a\u534a\u89d2\u82f1\u6570\u5b57\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u65e5\u672c\u8a9e\u3092\u30a8\u30f3\u30b3\u30fc\u30c9\u3057\u305f\u3082\u306e\u3092\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5fc5\u9808\u9805\u76ee\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u300cutm_source\u300d\u3068\u300cutm_medium\u300d\u3001\u300cutm_campaign\u300d\u306f\u5fc5\u9808\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e2d\u3067\u3082\u3001utm_medium\u306e\u5024\u306f\u81ea\u7531\u8a18\u8ff0\u305b\u305a\u3001\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u60c5\u5831\u3092\u5143\u306bGA4\u5074\u3067\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u4f8b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u30c1\u30e3\u30cd\u30eb\u540d<\/strong><\/td><td><strong>\u3088\u304f\u4f7f\u308f\u308c\u308bUTM\u4f8b\uff08\u6761\u4ef6\u306e\u8981\u70b9\uff09<\/strong><\/td><td><strong>\u30e1\u30e2\u30fb\u88dc\u8db3<\/strong><\/td><\/tr><tr><td><strong>\u30af\u30ed\u30b9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/strong><\/td><td>utm_campaign=cross-network\uff08\u3092\u542b\u3080\uff09<\/td><td>P-MAX\u3001\u30b9\u30de\u30fc\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306a\u3069<\/td><\/tr><tr><td><strong>\u6709\u6599\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/strong><\/td><td>utm_campaign=shopping_xx &amp;utm_medium=cpc<\/td><td>Google\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5e83\u544a\u306a\u3069<\/td><\/tr><tr><td><strong>\u6709\u6599\u691c\u7d22<\/strong><\/td><td>utm_source=google &amp;utm_medium=cpc<\/td><td>\u691c\u7d22\u5e83\u544a\uff08Google\u3001Yahoo!\u306a\u3069\uff09<\/td><\/tr><tr><td><strong>\u6709\u6599\u30bd\u30fc\u30b7\u30e3\u30eb<\/strong><\/td><td>utm_source=facebook &amp;utm_medium=paidsocial<\/td><td>SNS\u5e83\u544a\uff08Meta\u5e83\u544a\u3001X\u5e83\u544a\u306a\u3069\uff09<\/td><\/tr><tr><td><strong>\u6709\u6599\u52d5\u753b<\/strong><\/td><td>utm_source=youtube &amp;utm_medium=paidvideo<\/td><td>YouTube\u5e83\u544a\u306a\u3069<\/td><\/tr><tr><td><strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4<\/strong><\/td><td>utm_medium=display<\/td><td>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30fb\u30d0\u30ca\u30fc\u5e83\u544a<\/td><\/tr><tr><td><strong>\u30e1\u30fc\u30eb<\/strong><\/td><td>utm_medium=email<\/td><td>\u30e1\u30eb\u30de\u30ac\u306a\u3069<\/td><\/tr><tr><td><strong>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/strong><\/td><td>utm_medium=affiliate<\/td><td>\u6210\u679c\u5831\u916c\u578b\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr><tr><td><strong>SMS<\/strong><\/td><td>utm_medium=sms<\/td><td>\u30b7\u30e7\u30fc\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u7d4c\u7531<\/td><\/tr><tr><td><strong>\u30e2\u30d0\u30a4\u30eb\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5<\/strong><\/td><td>utm_medium=mobile_push\u3001utm_source=firebase<\/td><td>\u30a2\u30d7\u30ea\u901a\u77e5\u3084Firebase\u901a\u77e5\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u203b\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30c1\u30e3\u30cd\u30eb\u304c\u300c\u305d\u306e\u4ed6\uff08Other\uff09\u300d\u3067\u5206\u985e\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u203b\u914d\u4fe1\u5148\u306e\u5a92\u4f53\u3084\u914d\u4fe1\u65b9\u6cd5\u306b\u3088\u3063\u3066\u306f\u3001ValueTrack\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u7528\u3044\u3066\u5024\u3092\u81ea\u52d5\u53d6\u5f97\u3067\u304d\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3054\u5229\u7528\u306e\u969b\u306f\u3001\u5404\u5a92\u4f53\u306e\u898f\u5b9a\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u203b\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u30eb\u30fc\u30eb\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u53c2\u8003\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9756891?hl=ja\">[GA4]\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL\u306b#\u304c\u3064\u304f\u5834\u5408<\/h3>\n\n\n\n<p>\u30da\u30fc\u30b8\u306e\u4efb\u610f\u306e\u5834\u6240\u3092\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u300c#\u300d\u304cURL\u306b\u3064\u3044\u3066\u3044\u308b\u5834\u5408\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306f#\u3088\u308a\u3082\u524d\u306b\u8a2d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/example.com?utm_source=advertising&#038;utm_medium=social_media&#038;utm_campaign=spring_sale#123\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google\u5e83\u544a\u306b\u304a\u3051\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092\u6709\u52b9\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u3001Google\u5e83\u544a\u3067\u306fUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u81ea\u52d5\u7684\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u3001\u624b\u52d5\u3067\u6307\u5b9a\u3057\u305f\u5024\u304c\u4e0a\u66f8\u304d\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br>\u524d\u8ff0\u306e\u8868\u306b\u3082\u8a18\u8f09\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u300c\u624b\u52d5\u300d\u304c\u3064\u304f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u60c5\u5831\u3092\u30d9\u30fc\u30b9\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u300c\u624b\u52d5\u300d\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u7ba1\u7406\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5897\u3048\u308b\u3068\u7ba1\u7406\u304c\u96e3\u3057\u304f\u306a\u308b\u305f\u3081\u3001\u3069\u306e\u6d41\u5165\u7d4c\u8def\u306b\u3069\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u305f\u304b\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br>\u7ba1\u7406\u8868\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8ffd\u8de1\u3084\u7ba1\u7406\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u65b9\u306fExcel\u3084\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u306e\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u3092\u5229\u7528\u3057\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f5c\u6210\u3068\u7ba1\u7406\u3092\u540c\u6642\u306b\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\uff08Q\uff06A\uff09<\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u52b9\u679c\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306e\u30b3\u30c4\u306f\u4f55\u304b<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u8a08\u3092\u884c\u3044\u3001\u300cutm_source\u300d\u300cutm_medium\u300d\u300cutm_campaign\u300d\u306e3\u3064\u3092\u8ef8\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u30b3\u30c4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300c\u30e1\u30fc\u30eb\u65bd\u7b56\u300d\u306a\u3089\u3001source\u3092email\u3001medium\u3092newsletter\u306a\u3069\u3068\u7d71\u4e00\u3059\u308b\u3068\u3001\u5f8c\u3067\u30d5\u30a3\u30eb\u30bf\u3084\u96c6\u8a08\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30fc\u30e0\u5185\u3067\u547d\u540d\u30eb\u30fc\u30eb\u3092\u5171\u6709\u3057\u3001\u4f3c\u305f\u540d\u524d\u304c\u4e71\u7acb\u3057\u306a\u3044\u3088\u3046\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">\u3069\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6700\u3082\u91cd\u8981\u306a\u6d41\u5165\u5206\u6790\u306b\u5f79\u7acb\u3064\u304b<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>\u3082\u3063\u3068\u3082\u91cd\u8981\u306a\u306e\u306f utm_source \u3068 utm_medium \u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e2\u3064\u3067\u300c\u3069\u3053\u304b\u3089\uff08\u4f8b\uff1aGoogle\u3001Facebook\uff09\u300d\u300c\u3069\u3093\u306a\u624b\u6bb5\u3067\uff08\u4f8b\uff1a\u5e83\u544a\u3001\u30e1\u30fc\u30eb\uff09\u300d\u6765\u305f\u304b\u304c\u308f\u304b\u308b\u305f\u3081\u3001\u6d41\u5165\u306e\u5168\u4f53\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u8a73\u3057\u304f\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306f\u3001utm_campaign \u3067\u65bd\u7b56\u3054\u3068\u306e\u52b9\u679c\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8ffd\u8de1\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u4f55\u304b<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8ffd\u8de1\u3067\u304d\u308b\u65bd\u7b56\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u4f8b\uff1aGoogle\u5e83\u544a\uff09<\/li>\n\n\n\n<li>SNS\u6295\u7a3f\u3084\u5e83\u544a\uff08\u4f8b\uff1aInstagram\u6295\u7a3f\u3001X\u5e83\u544a\uff09<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\uff08\u4f8b\uff1a\u9031\u6b21\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\uff09<\/li>\n\n\n\n<li>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af<\/li>\n\n\n\n<li>\u5916\u90e8\u30e1\u30c7\u30a3\u30a2\u306e\u8a18\u4e8b\u5e83\u544a<\/li>\n\n\n\n<li>QR\u30b3\u30fc\u30c9\u4ed8\u304d\u30c1\u30e9\u30b7\u3084\u30dd\u30b9\u30bf\u30fc\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u554f\u308f\u305a\u3001\u30ea\u30f3\u30af\u3092\u8a2d\u7f6e\u3067\u304d\u308b\u65bd\u7b56\u306a\u3089\u5e45\u5e83\u304f\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><h3 class=\"aioseo-faq-block-question\">\u3069\u306e\u3088\u3046\u306b\u3057\u3066UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u6b63\u78ba\u306b\u6d41\u5165\u5143\u3092\u628a\u63e1\u3067\u304d\u308b\u304b<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>\u6b63\u78ba\u306b\u6d41\u5165\u5143\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u4e00\u8cab\u3057\u305f\u30eb\u30fc\u30eb\u3067UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>utm_source\uff08\u4f8b\uff1agoogle, facebook\uff09<\/li>\n\n\n\n<li>utm_medium\uff08\u4f8b\uff1acpc, email\uff09<\/li>\n\n\n\n<li>utm_campaign\uff08\u4f8b\uff1asummer_sale_2025\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3069\u3092\u65bd\u7b56\u3054\u3068\u306b\u660e\u78ba\u306b\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u547d\u540d\u30eb\u30fc\u30eb\u3092\u5171\u6709\u3057\u307e\u3057\u3087\u3046\u3002<br>Google\u306e\u300cCampaign URL Builder\u300d\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3068\u3001\u30df\u30b9\u3084\u8868\u8a18\u3086\u308c\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<h2 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