{"id":29183,"date":"2026-07-20T06:30:00","date_gmt":"2026-07-19T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=29183"},"modified":"2026-06-25T16:32:47","modified_gmt":"2026-06-25T07:32:47","slug":"%e3%80%902026%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91ga4%e3%81%a7%e5%ba%83%e5%91%8a%e5%8a%b9%e6%9e%9c%e3%82%92%e5%88%86%e6%9e%90%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95%ef%bd%9c%e8%a6%8b%e3%82%8b%e3%81%b9","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902026%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91ga4%e3%81%a7%e5%ba%83%e5%91%8a%e5%8a%b9%e6%9e%9c%e3%82%92%e5%88%86%e6%9e%90%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95%ef%bd%9c%e8%a6%8b%e3%82%8b%e3%81%b9\/","title":{"rendered":"\u30102026\u5e74\u6700\u65b0\u3011GA4\u3067\u5e83\u544a\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\uff5c\u898b\u308b\u3079\u304d\u30ec\u30dd\u30fc\u30c8\u3068\u6307\u6a19\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u300c\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u672c\u5f53\u306b\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u7d4c\u9a13\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3067\u78ba\u8a8d\u3067\u304d\u308b\u306e\u306f\u30af\u30ea\u30c3\u30af\u307e\u3067\u306e\u6570\u5b57\u304c\u4e2d\u5fc3\u3067\u3001\u305d\u306e\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u307e\u305f\u3044\u3060\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u8ca2\u732e\u5ea6\u306f\u898b\u3048\u306b\u304f\u3044\u307e\u307e\u3067\u3059\u3002\u305d\u3053\u3067\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u3001GA4\u306b\u3088\u308b\u5e83\u544a\u52b9\u679c\u306e\u5206\u6790\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001GA4\u3067\u628a\u63e1\u3067\u304d\u308b\u5e83\u544a\u95a2\u9023\u30c7\u30fc\u30bf\u306e\u5168\u4f53\u50cf\u3068\u3001\u6b63\u78ba\u306a\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u4e8b\u524d\u8a2d\u5b9a\u306e\u78ba\u8a8d\u30dd\u30a4\u30f3\u30c8\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u3068\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u30fb\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3092\u5177\u4f53\u7684\u306a\u624b\u9806\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u5e83\u544a\u5165\u672d\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fbLP\u6539\u5584\u306ePDCA\u3078\u843d\u3068\u3057\u8fbc\u3080\u5b9f\u8df5\u30d5\u30ed\u30fc\u307e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">GA4\u3067\u5e83\u544a\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u610f\u7fa9\uff5c\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3060\u3051\u3067\u306f\u5206\u304b\u3089\u306a\u3044\u3053\u3068<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5e83\u544a\u3084Meta\u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u306f\u3001\u5e83\u544a\u914d\u4fe1\u306b\u7279\u5316\u3057\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u30af\u30ea\u30c3\u30af\u6570\u30fbCPC\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u3001\u5165\u7a3f\u30fb\u5165\u672d\u8abf\u6574\u306e\u5834\u3068\u3057\u3066\u512a\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u300c\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u5f8c\u3069\u3046\u884c\u52d5\u3057\u305f\u304b\u300d\u306f\u3001\u7ba1\u7406\u753b\u9762\u3060\u3051\u3067\u306f\u8ffd\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306e\u30c7\u30fc\u30bf\u304c\u300c\u5e83\u544a\u306e\u524d\u300d\u3057\u304b\u898b\u305b\u3066\u304f\u308c\u306a\u3044\u7406\u7531<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u7ba1\u7406\u753b\u9762\u304c\u8a08\u6e2c\u3067\u304d\u308b\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u306b\u89e6\u308c\u3066\u30af\u30ea\u30c3\u30af\u3059\u308b\u307e\u3067\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u7ba1\u7406\u753b\u9762\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3082\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306a\u3069\u306b\u8a2d\u7f6e\u3057\u305f\u5c02\u7528\u30bf\u30b0\u3067\u53d6\u5f97\u3057\u305f\u70b9\u306e\u60c5\u5831\u306b\u904e\u304e\u305a\u3001\u300c\u30af\u30ea\u30c3\u30af\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u904e\u7a0b\u300d\u306f\u53ef\u8996\u5316\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTR\u3084CPC\u304c\u6539\u5584\u3057\u3066\u3044\u308b\u306e\u306bCV\u304c\u4f38\u3073\u306a\u3044\u5834\u5408\u3001\u539f\u56e0\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u8a34\u6c42\u3084\u5c0e\u7dda\u306e\u8a2d\u8a08\u306b\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306f\u305d\u306e\u624b\u304c\u304b\u308a\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u306a\u3044\u305f\u3081\u3001\u6539\u5584\u306e\u6253\u3061\u624b\u3092\u898b\u3064\u3051\u306b\u304f\u3044\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4\u304c\u88dc\u5b8c\u3059\u308b\u300c\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u300d\u3068\u306f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u306f\u5e83\u544a\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u4e00\u8cab\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002\u300c\u3069\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u304b\u300d\u300c\u3069\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u96e2\u8131\u3057\u305f\u304b\u300d\u300c\u6700\u7d42\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u304b\u300d\u3068\u3044\u3046\u4e00\u9023\u306e\u6d41\u308c\u3092\u3001\u30c1\u30e3\u30cd\u30eb\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e21\u8005\u306e\u5f79\u5272\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306b\u5206\u62c5\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u30c4\u30fc\u30eb<\/th><th>\u4e3b\u306a\u5f79\u5272<\/th><th>\u78ba\u8a8d\u3067\u304d\u308b\u4e3b\u306a\u6307\u6a19<\/th><\/tr><\/thead><tbody><tr><td>\u5e83\u544a\u7ba1\u7406\u753b\u9762<\/td><td>\u5165\u7a3f\u30fb\u5165\u672d\u30fb\u914d\u4fe1\u6700\u9069\u5316<\/td><td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001CPC\u3001\u8cbb\u7528<\/td><\/tr><tr><td>GA4<\/td><td>\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u884c\u52d5\u30fbCV\u5206\u6790<\/td><td>\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3001CVR\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u5f79\u5272\u5206\u62c5\u3092\u524d\u63d0\u306bGA4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u5e83\u544a\u306e\u91cf\uff08\u30af\u30ea\u30c3\u30af\u6570\uff09\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u5e83\u544a\u306e\u8cea\uff08\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u884c\u52d5\u3068\u6210\u679c\uff09\u300d\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u4e21\u30c4\u30fc\u30eb\u3067<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21892\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306b\u30ba\u30ec\u304c\u751f\u3058\u308b\u539f\u56e0<\/a>\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3068\u3001\u5206\u6790\u6642\u306e\u6df7\u4e71\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u5206\u6790\u3092\u59cb\u3081\u308b\u524d\u306eGA4\u8a2d\u5b9a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u5206\u6790\u3092\u6b63\u78ba\u306b\u884c\u3046\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u5165\u53e3\u3068\u306a\u308b\u8a2d\u5b9a\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002\u4ee5\u4e0b\u306e4\u70b9\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u5206\u6790\u7d50\u679c\u306e\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google\u5e83\u544a\u3068\u306e\u9023\u643a\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3068Google\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30ea\u30f3\u30af\u3059\u308b\u3068\u300148\u6642\u9593\u4ee5\u5185\u306bGoogle\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u304cGA4\u30ec\u30dd\u30fc\u30c8\u3078\u53cd\u6620\u3055\u308c\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3001Google\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3067\u300c\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u300d\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u5fc5\u305a\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u304c\u7121\u52b9\u306e\u5834\u5408\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u304c\u6b63\u3057\u304f\u8b58\u5225\u3055\u308c\u305a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a08\u4e0a\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff09\u304c\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff09\u3068\u3057\u3066\u30de\u30fc\u30af\u3057\u306a\u3051\u308c\u3070Google\u5e83\u544a\u3078\u30a4\u30f3\u30dd\u30fc\u30c8\u3067\u304d\u307e\u305b\u3093\u3002\u8a2d\u5b9a\u6e08\u307f\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001purchase\u306a\u3069\u4e3b\u8981\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u306b\u6b20\u640d\u3084\u91cd\u8907\u306e\u5146\u5019\u304c\u306a\u3044\u304b\u3082\u4f75\u305b\u3066\u70b9\u691c\u3057\u307e\u3057\u3087\u3046\u3002\u4e0d\u5099\u304c\u3042\u308b\u3068\u3001Google\u5e83\u544a\u3078\u6e21\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u904e\u5c11\u307e\u305f\u306f\u904e\u5270\u306b\u8a08\u4e0a\u3055\u308c\u3001\u5165\u672d\u306e\u81ea\u52d5\u6700\u9069\u5316\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544aURL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5e83\u544a\u4ee5\u5916\u306eSNS\u5e83\u544a\u306a\u3069\u3001\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u304c\u4f7f\u3048\u306a\u3044\u5a92\u4f53\u306e\u5e83\u544aURL\u306b\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u6d41\u5165\u5143\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306eURL\u672b\u5c3e\u306e\u4ed8\u52a0\u60c5\u5831\uff09\u306e\u624b\u52d5\u4ed8\u4e0e\u304c\u5fc5\u8981\u3067\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u30af\u30ea\u30c3\u30af\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306a\u3069\u3068\u3057\u3066\u51e6\u7406\u3055\u308c\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u96c6\u8a08\u304c\u5d29\u308c\u307e\u3059\u3002Google\u304c\u63d0\u4f9b\u3059\u308bCampaign URL Builder\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u5168\u5a92\u4f53\u306eURL\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u3092\u6700\u9577\uff0814\u304b\u6708\uff09\u306b\u5909\u66f4\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u306e\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306f<strong>\u30c7\u30d5\u30a9\u30eb\u30c8\u30672\u304b\u6708<\/strong>\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a2d\u5b9a\u306e\u307e\u307e\u3067\u306f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u53c2\u7167\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u30fb\u30a4\u30d9\u30f3\u30c8\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u304c\u76f4\u8fd12\u304b\u6708\u5206\u306b\u9650\u3089\u308c\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b63\u7bc0\u5909\u52d5\u5206\u6790\u3084\u524d\u5e74\u6bd4\u8f03\u3092\u884c\u3046\u306b\u306f\u3001\u7ba1\u7406\u753b\u9762\u306e\u300c\u30c7\u30fc\u30bf\u8a2d\u5b9a \uff1e \u30c7\u30fc\u30bf\u4fdd\u6301\u300d\u304b\u3089\u4fdd\u6301\u671f\u9593\u3092\u6700\u9577\uff0814\u304b\u6708\uff09\u306b\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b63\u7bc0\u5909\u52d5\u5206\u6790\u3084\u524d\u5e74\u6bd4\u8f03\u3092\u884c\u3046\u306b\u306f\u3001\u7ba1\u7406\u753b\u9762\u306e\u300c\u30c7\u30fc\u30bf\u8a2d\u5b9a\uff1e\u30c7\u30fc\u30bf\u4fdd\u6301\u300d\u304b\u3089\u4fdd\u6301\u671f\u9593\u3092\u6700\u9577\u306b\u5909\u66f4\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8a2d\u5b9a\u5909\u66f4\u306f\u65e2\u5b58\u30c7\u30fc\u30bf\u306b\u9061\u53ca\u3057\u3066\u9069\u7528\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u5206\u6790\u3092\u672c\u683c\u5316\u3055\u305b\u308b\u524d\u306b\u65e9\u3081\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u3067\u30c1\u30e3\u30cd\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306e\u5e83\u544a\u6d41\u5165\u3092\u628a\u63e1\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u5b9a\u304c\u6574\u3063\u305f\u3089\u3001\u307e\u305aGA4\u306e\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u3067\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u6d41\u5165\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u30c1\u30e3\u30cd\u30eb\u306e\u78ba\u8a8d\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u306e\u7d5e\u308a\u8fbc\u307f\u307e\u3067\u3001\u64cd\u4f5c\u624b\u9806\u3092\u9806\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u30ec\u30dd\u30fc\u30c8\u306e\u30e1\u30cb\u30e5\u30fc\u30d1\u30b9\u3068\u57fa\u672c\u7684\u306a\u898b\u65b9<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-43-1024x534.png\" alt=\"\" class=\"wp-image-29187\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-43-1024x534.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-43-300x156.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-43-768x401.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-43-1536x801.png 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-43.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u306e <strong>\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u2192\u300c\u96c6\u5ba2\u300d\u2192\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d<\/strong> \u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u3067\u8a08\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u3059\u3079\u3066\u306e\u6d41\u5165\u5143\u3092\u30bb\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u96c6\u8a08\u3057\u307e\u3059\u3002\u521d\u671f\u8868\u793a\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3067\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u4e00\u89a7\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3067\u6709\u6599\u6d41\u5165\uff08Paid Search\u30fbPaid Social\uff09\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u89a7\u306b\u306f\u6709\u6599\u5e83\u544a\u306b\u5bfe\u5fdc\u3059\u308b2\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paid Search<\/strong>\uff1a\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u3002UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306eutm_medium\u304c\u00a0cpc\u3001ppc\u3001paidsearch\u00a0\u306e\u3044\u305a\u308c\u304b\u3068\u5b8c\u5168\u4e00\u81f4\u3001\u307e\u305f\u306f\u00a0paid.*\u00a0\u306e\u6b63\u898f\u8868\u73fe\u306b\u30de\u30c3\u30c1\u3057\u3001\u304b\u3064\u00a0utm_source\u00a0\u306bGoogle\u30fbBing\u30fbYahoo\u7b49\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6307\u5b9a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306bPaid Search\u306b\u5206\u985e\u3055\u308c\u308b<\/li>\n\n\n\n<li><strong>Paid Social<\/strong>\uff1aSNS\u4e0a\u306e\u6709\u6599\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u6d41\u5165<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c6\u30fc\u30d6\u30eb\u4e0a\u90e8\u306e\u691c\u7d22\u30d0\u30fc\u306b\u30c1\u30e3\u30cd\u30eb\u540d\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u8a72\u5f53\u30c1\u30e3\u30cd\u30eb\u3060\u3051\u306b\u7d5e\u308a\u8fbc\u3081\u307e\u3059\u3002\u306a\u304a\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u306e\u5206\u985e\u30eb\u30fc\u30eb\u306fGoogle\u304c\u7ba1\u7406\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u5074\u3067\u306f\u5909\u66f4\u3067\u304d\u307e\u305b\u3093\u3002GA4\u3068\u5e83\u544a\u5a92\u4f53\u306e\u7ba1\u7406\u753b\u9762\u3067\u6570\u5024\u304c\u4e00\u81f4\u3057\u306a\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21892\">\u96c6\u8a08\u30ed\u30b8\u30c3\u30af\u306e\u9055\u3044\u304c\u4e3b\u306a\u8981\u56e0<\/a>\u3067\u3042\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u306b\u7d5e\u308a\u8fbc\u3080<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-44-1024x534.png\" alt=\"\" class=\"wp-image-29189\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-44-1024x534.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-44-300x156.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-44-768x400.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-44-1536x800.png 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2026\/06\/image-44.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u81ea\u7531\u5f62\u5f0f\u63a2\u7d22\u3067\u306f\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u6a5f\u80fd\u3092\u4f7f\u3044\u3001\u5e83\u544a\u7d4c\u7531\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u7d5e\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u624b\u9806\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5de6\u30e1\u30cb\u30e5\u30fc\u300c\u63a2\u7d22\u300d\u2192\u300c\u7a7a\u767d\u300d\u3067\u65b0\u898f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/li>\n\n\n\n<li>\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u306e\u300c\uff0b\u300d\u2192\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u3092\u9078\u629e\u3059\u308b<\/li>\n\n\n\n<li>\u6761\u4ef6\u306b\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7 \uff1d Paid Search\u300d\u3092\u8a2d\u5b9a\u3057\u3066\u4fdd\u5b58\u3059\u308b<\/li>\n\n\n\n<li>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30da\u30fc\u30b8\u30d1\u30b9\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u30af\u30e9\u30b9\u300d\u3092\u8ffd\u52a0\u3059\u308b<\/li>\n\n\n\n<li>\u6307\u6a19\u306b\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u300c\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6570\u300d\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3092\u8ffd\u52a0\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u69cb\u6210\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9069\u7528\u3059\u308b\u3068\u3001\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304f\u95b2\u89a7\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3084CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3092\u4e00\u89a7\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002SNS\u5e83\u544a\u3092\u5206\u6790\u3059\u308b\u5834\u5408\u306f\u300cPaid Social\u300d\u3078\u5909\u66f4\u3059\u308b\u3060\u3051\u3067\u540c\u3058\u624b\u9806\u304c\u4f7f\u3048\u307e\u3059\u3002Paid Search\u3068Paid Social\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4e26\u5217\u3067\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306e\u9055\u3044\u3092\u4e00\u753b\u9762\u3067\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u3067\u300c\u5e83\u544a\u6d41\u5165\u2192LP\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u306f\u3001\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u5272\u5408\u3067\u901a\u904e\u3057\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u5316\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002\u5e83\u544a\u6d41\u5165\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u5c0e\u7dda\u4e0a\u306b\u3042\u308b\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u63a2\u7d22\u300d\u2192\u300c\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u9078\u629e\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30b9\u30c6\u30c3\u30d7\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b9\u30c6\u30c3\u30d71<\/strong>\uff1a\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\uff1d\u300cPaid Search\u300d\uff08\u5e83\u544a\u7d4c\u7531\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u7d5e\u308a\u8fbc\u3080\uff09<\/li>\n\n\n\n<li><strong>\u30b9\u30c6\u30c3\u30d72<\/strong>\uff1aLP\u306e\u30da\u30fc\u30b8\u30d1\u30b9\u3092\u6761\u4ef6\u306b\u6307\u5b9a<\/li>\n\n\n\n<li><strong>\u30b9\u30c6\u30c3\u30d73<\/strong>\uff1a\u30d5\u30a9\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30d1\u30b9\u3092\u6761\u4ef6\u306b\u6307\u5b9a<\/li>\n\n\n\n<li><strong>\u30b9\u30c6\u30c3\u30d74<\/strong>\uff1a\u5b8c\u4e86\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30d1\u30b9\u3092\u6761\u4ef6\u306b\u6307\u5b9a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u30b9\u30c6\u30c3\u30d7\u9593\u306e\u30c9\u30ed\u30c3\u30d7\u30aa\u30d5\u7387\uff08\u96e2\u8131\u306e\u5272\u5408\uff09\u304c\u9ad8\u3044\u7b87\u6240\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3067\u3059\u3002\u305f\u3068\u3048\u3070LP\u2192\u30d5\u30a9\u30fc\u30e0\u9593\u306e\u96e2\u8131\u304c\u5927\u304d\u3051\u308c\u3070LP\u306e\u8a34\u6c42\u5185\u5bb9\u3084\u69cb\u6210\u306e\u898b\u76f4\u3057\u304c\u512a\u5148\u8ab2\u984c\u306b\u306a\u308a\u3001\u30d5\u30a9\u30fc\u30e0\u2192\u5b8c\u4e86\u9593\u306e\u96e2\u8131\u304c\u591a\u3051\u308c\u3070\u5165\u529b\u9805\u76ee\u6570\u306e\u524a\u6e1b\u304c\u6539\u5584\u306e\u8d77\u70b9\u306b\u306a\u308a\u307e\u3059\u3002\u611f\u899a\u3067\u306f\u306a\u304f\u6570\u5024\u3092\u6839\u62e0\u306b\u8ab2\u984c\u7b87\u6240\u3092\u7d5e\u308a\u8fbc\u3081\u308b\u3053\u3068\u304c\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SNS\u5e83\u544a\u3092\u542b\u3080\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u6a2a\u65ad\u6bd4\u8f03\u3068\u5e83\u544a\u6539\u5584PDCA\u30b5\u30a4\u30af\u30eb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Social\u3068Paid Search\u306e\u30c1\u30e3\u30cd\u30eb\u9593\u3067CV\u6570\u30fbCVR\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u6bd4\u8f03\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u6bd4\u8f03\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u30fbCVR\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u30fb\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306e4\u6307\u6a19\u3092\u8ef8\u306b\u898b\u307e\u3059\u3002Paid Search\u306f\u691c\u7d22\u610f\u56f3\u304c\u660e\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304fCVR\u304c\u51fa\u3084\u3059\u3044\u4e00\u65b9\u3001Paid Social\u306f\u8a8d\u77e5\u30fb\u691c\u8a0e\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u305f\u3081\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u9577\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002CVR\u304c\u4f4e\u304f\u3066\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u9577\u3044\u30c1\u30e3\u30cd\u30eb\u306f\u300c\u8208\u5473\u306f\u3042\u308b\u304c\u8cfc\u8cb7\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u300d\u72b6\u614b\u3092\u793a\u3057\u3066\u304a\u308a\u3001LP\u306e\u8a34\u6c42\u3084CTA\u3092\u6539\u5584\u3059\u308b\u4f38\u3073\u3057\u308d\u304c\u3042\u308b\u30b5\u30a4\u30f3\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4\u306e\u300c\u6bd4\u8f03\u300d\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u30c1\u30e3\u30cd\u30eb\u5dee\u7570\u3092\u7d20\u65e9\u304f\u53ef\u8996\u5316\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u30ec\u30dd\u30fc\u30c8\u306e\u6bd4\u8f03\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u30012\u30c1\u30e3\u30cd\u30eb\u3092\u540c\u4e00\u753b\u9762\u306b\u4e26\u3079\u3066\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u300c\u96c6\u5ba2\u300d\u2192\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u958b\u304f<\/li>\n\n\n\n<li>\u753b\u9762\u4e0a\u90e8\u306e\u300c\u6bd4\u8f03\u3092\u8ffd\u52a0\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n\n\n\n<li>\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\uff1d\u300cPaid Search\u300d\u3067\u6bd4\u8f03\u2460\u3092\u4f5c\u6210<\/li>\n\n\n\n<li>\u540c\u3058\u624b\u9806\u3067\u300cPaid Social\u300d\u306e\u6bd4\u8f03\u2461\u3092\u4f5c\u6210<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u8f03\u30d3\u30e5\u30fc\u306f\u30ec\u30dd\u30fc\u30c8\u3092\u79fb\u52d5\u3057\u3066\u3082\u4fdd\u6301\u3055\u308c\u308b\u305f\u3081\u3001\u6307\u6a19\u3054\u3068\u306b\u8a2d\u5b9a\u3057\u76f4\u3059\u624b\u9593\u304c\u7701\u3051\u307e\u3059\u3002\u6570\u5024\u306b\u5927\u304d\u306a\u5dee\u304c\u51fa\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u512a\u5148\u8ab2\u984c\u3068\u3057\u3066\u3001\u6b21\u306ePDCA\u306b\u9032\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5206\u6790\u7d50\u679c\u3092\u5165\u672d\u8abf\u6574\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6539\u5584\u30fbLP\u4fee\u6b63\u306b\u53cd\u6620\u3059\u308bPDCA\u30d5\u30ed\u30fc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u3067\u898b\u3048\u305f\u8ab2\u984c\u306f\u3001\u4ee5\u4e0b\u306e\u5bfe\u5fdc\u8868\u3092\u53c2\u8003\u306b\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5909\u63db\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u8ab2\u984c\u306e\u5146\u5019<\/th><th>\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3<\/th><\/tr><\/thead><tbody><tr><td>CVR\u304c\u4f4e\u304f\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u9ad8\u3044<\/td><td>\u5165\u672d\u6226\u7565\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057<\/td><\/tr><tr><td>CTR\u306f\u4f4e\u3044\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u9577\u3044<\/td><td>\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8a34\u6c42\u30fb\u30d3\u30b8\u30e5\u30a2\u30eb\u6539\u5584<\/td><\/tr><tr><td>LP\u5230\u9054\u5f8c\u306e\u96e2\u8131\u304c\u5927\u304d\u3044<\/td><td>LP\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u30fbCTA\u30fb\u30d5\u30a9\u30fc\u30e0\u306e\u6539\u5584<\/td><\/tr><tr><td>\u30c1\u30e3\u30cd\u30eb\u9593\u3067CVR\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u308b<\/td><td>\u9ad8CVR\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u4e88\u7b97\u30b7\u30d5\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PDCA\u306f\u300cGA4\u3067\u6307\u6a19\u78ba\u8a8d\u2192\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u7279\u5b9a\u2192\u65bd\u7b56\u3092\u6539\u5584\u5b9f\u65bd\u2192\u4e00\u5b9a\u671f\u9593\u5f8c\u306b\u518d\u8a08\u6e2c\u300d\u306e\u9806\u3067\u56de\u3057\u307e\u3059\u3002\u8907\u6570\u7b87\u6240\u3092\u540c\u6642\u306b\u5909\u3048\u308b\u3068\u52b9\u679c\u306e\u5207\u308a\u5206\u3051\u304c\u96e3\u3057\u304f\u306a\u308b\u305f\u3081\u30011\u30b5\u30a4\u30af\u30eb\u3067\u5909\u66f4\u3059\u308b\u8981\u7d20\u306f1\u301c2\u9805\u76ee\u306b\u7d5e\u308b\u306e\u304c\u9244\u5247\u3067\u3059\u3002\u306a\u304a\u3001GA4\u3068Google\u5e83\u544a\u306e\u7ba1\u7406\u753b\u9762\u3067\u6570\u5024\u304c\u304b\u307f\u5408\u308f\u306a\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21892\">\u8a08\u6e2c\u30c7\u30fc\u30bf\u304c\u305a\u308c\u308b\u539f\u56e0\u3068\u78ba\u8a8d\u30dd\u30a4\u30f3\u30c8<\/a>\u3082\u5408\u308f\u305b\u3066\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21588\">\u30102025\u5e74\u6700\u65b0\u3011\u30c6\u30ec\u30d3\u653e\u9001\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1fGA4\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u6cd5\u3092\u89e3\u8aac<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=18663\">\u30102025\u5e74\u6700\u65b0\u3011\u30a2\u30c9\u30a8\u30d3\u30b9\uff08AD EBiS\uff09\u3068\u306f\uff1f\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u5206\u6790\u30c4\u30fc\u30eb\u306e\u5168\u8c8c<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=21892\">\u30102025\u5e74\u6700\u65b0\u3011GA\u7ba1\u7406\u753b\u9762\u306e\u6570\u5024\u304c\u5408\u308f\u306a\u3044\u7406\u7531\u3068\u306f\uff1f\u5e83\u544a\u904b\u7528\u3067\u62bc\u3055\u3048\u308b\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=334\">\u30102025\u5e74\u6700\u65b0\u3011\u7c21\u5358\u30b9\u30c6\u30c3\u30d7\u3067\u7406\u89e3\u3059\u308bGoogle Analytics\uff08GA4\uff09\uff5c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u57fa\u672c\u3068\u6d3b\u7528\u6cd5<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001GA4\u3092\u4f7f\u3063\u3066\u5e83\u544a\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u30d5\u30ed\u30fc\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u8981\u70b9\u3092\u4ee5\u4e0b\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5206\u6790\u524d\u306e\u8a2d\u5b9a\u78ba\u8a8d\u304c\u571f\u53f0<\/strong>\uff1aGoogle\u5e83\u544a\u3068\u306e\u9023\u643a\u30fb\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u30fbUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed8\u4e0e\u30fb\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u5909\u66f4\u3092\u4e8b\u524d\u306b\u6e08\u307e\u305b\u3066\u304a\u304f\u3053\u3068\u304c\u3001\u6b63\u78ba\u306a\u5206\u6790\u306e\u524d\u63d0\u6761\u4ef6\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8\u3067\u30c1\u30e3\u30cd\u30eb\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306e\u6d41\u5165\u3092\u628a\u63e1\u3059\u308b<\/strong>\uff1a\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u30ec\u30dd\u30fc\u30c8\u3067Paid Search\u3084Paid Social\u3092\u78ba\u8a8d\u3057\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u306b\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>CV\u6570\u30fbCVR\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3067\u5e83\u544a\u3068LP\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b<\/strong>\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3068CVR\u3067\u5e83\u544a\u306e\u6210\u679c\u3092\u6e2c\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3067LP\u306e\u54c1\u8cea\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b<\/strong>\uff1a\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u3092\u4f7f\u3046\u3068\u300c\u5e83\u544a\u6d41\u5165\u2192LP\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u3069\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u96e2\u8131\u304c\u8d77\u304d\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u3001\u6539\u5584\u7b87\u6240\u306e\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u6bd4\u8f03\u304b\u3089\u6539\u5584PDCA\u3092\u56de\u3059<\/strong>\uff1aPaid Search\u3068Paid Social\u3092\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u6bd4\u8f03\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3057\u305f\u3046\u3048\u3067\u5165\u672d\u8abf\u6574\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6539\u5584\u30fbLP\u4fee\u6b63\u306e\u3044\u305a\u308c\u304b1\u301c2\u9805\u76ee\u306b\u7d5e\u3063\u3066\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306f\u3001\u30af\u30ea\u30c3\u30af\u304c\u767a\u751f\u3059\u308b\u307e\u3067\u306e\u6307\u6a19\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fbCTR\u30fb\u8cbb\u7528\u306a\u3069\uff09\u3092\u628a\u63e1\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002GA4\u306f\u305d\u306e\u5148\u306e\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u884c\u52d5\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u4e21\u8005\u3092\u5f79\u5272\u5206\u62c5\u3057\u3066\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u300c\u3069\u306e\u5e83\u544a\u306b\u3069\u308c\u3060\u3051\u4e88\u7b97\u3092\u914d\u5206\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u610f\u601d\u6c7a\u5b9a\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u306f\u8a2d\u5b9a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u8d77\u70b9\u306b\u3001\u4eca\u65e5\u78ba\u8a8d\u3067\u304d\u308b\u9805\u76ee\u304b\u3089\u7740\u624b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002GA4\u306e\u6d3b\u7528\u3092\u3055\u3089\u306b\u5e83\u3052\u305f\u3044\u5834\u5408\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3068\u306e\u7d71\u5408\u5206\u6790\u306b\u5f79\u7acb\u3064\u300c<a href=\"\/ga4-search-console\" class=\"broken_link\">GA4\u3068Search Console\u306e\u9023\u643a\u65b9\u6cd5<\/a>\u300d\u3084\u3001\u30c7\u30fc\u30bf\u3092\u81ea\u5728\u306b\u5207\u308a\u51fa\u3059\u300c<a href=\"\/ga4-exploration-report\" class=\"broken_link\">GA4\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u4f7f\u3044\u65b9<\/a>\u300d\u3082\u5408\u308f\u305b\u3066\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p 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