{"id":34012,"date":"2026-10-12T06:30:00","date_gmt":"2026-10-11T21:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=34012"},"modified":"2026-10-06T16:01:47","modified_gmt":"2026-10-06T07:01:47","slug":"%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%aekpi%e8%a8%ad%e8%a8%88%ef%bd%9c%e3%83%95%e3%82%a1%e3%83%8d%e3%83%ab%e5%88%a5","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/marketing\/%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%aekpi%e8%a8%ad%e8%a8%88%ef%bd%9c%e3%83%95%e3%82%a1%e3%83%8d%e3%83%ab%e5%88%a5\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\uff5c\u30d5\u30a1\u30cd\u30eb\u5225\u6307\u6a19\u306e\u5b9a\u3081\u65b9\u3068\u7570\u5e38\u5024\u306e\u8aad\u307f\u65b9"},"content":{"rendered":"\n<p 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class=\"cta-topline wp-block-paragraph\"><strong>\u96c6\u5ba2\u3092\u3082\u3063\u3068\u304b\u3093\u305f\u3093\u306b\u3057\u307e\u305b\u3093\u304b\uff1f<\/strong>\u3000<a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=text&amp;utm_content=generic-topline&amp;utm_term=34012\" target=\"_blank\" rel=\"noreferrer noopener\">\u25b6 \u7121\u6599\u30671\u9031\u9593\u305f\u3081\u3059<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner&amp;utm_content=generic-top&amp;utm_term=34012\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">PV\u3060\u3051\u3092\u8ffd\u3044\u7d9a\u3051\u308bKPI\u7ba1\u7406\u304c\u6a5f\u80fd\u3057\u306a\u3044\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u6570\u306f\u8a08\u6e2c\u306e\u3057\u3084\u3059\u3055\u304b\u3089\u63a1\u7528\u3055\u308c\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3092\u7ba1\u7406\u8ef8\u306b\u3059\u308b\u3068\u65bd\u7b56\u306e\u65b9\u5411\u6027\u304c\u305a\u308c\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\uff08CV\uff09\u306b\u7e4b\u304c\u308a\u306b\u304f\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u30a2\u30af\u30bb\u30b9\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u554f\u3044\u5408\u308f\u305b\u304c\u6765\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u306f\u3001KPI\u7ba1\u7406\u306e\u69cb\u9020\u7684\u306a\u554f\u984c\u304b\u3089\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u30a2\u30af\u30bb\u30b9\u306f\u591a\u3044\u304c\u554f\u3044\u5408\u308f\u305b\u30bc\u30ed\u300d\u304c\u8d77\u304d\u308b\u69cb\u9020\u7684\u306a\u539f\u56e0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u539f\u56e0\u306f\u3001\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u306e\u304c\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u6d41\uff08\u8a8d\u77e5\uff09\u3060\u3051\u3067\u3001\u4e2d\u6d41\u30fb\u4e0b\u6d41\u306e\u6307\u6a19\u304c\u63a5\u7d9a\u3055\u308c\u3066\u3044\u306a\u3044\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u9867\u5ba2\u304c<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=186\">\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u8907\u6570\u306e\u30d5\u30a7\u30fc\u30ba<\/a>\u3092\u7d4c\u307e\u3059\u304c\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u53ef\u8996\u5316\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u554f\u984c\u304c\u3069\u3053\u3067\u8d77\u304d\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002\u8a2a\u554f\u4ef6\u6570\u3092\u9054\u6210\u3057\u3066\u3082\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u3001\u5546\u8ac7\u5316\u7387\u304c\u9ad8\u304f\u3066\u3082\u53d7\u6ce8\u7387\u304c\u4f4e\u3044\u3068\u3044\u3063\u305f\u8ee2\u63db\u7387\u306e\u554f\u984c\u306f\u3001\u4e0a\u6d41\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u3068\u898b\u843d\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PV\u6570\u3060\u3051\u3067\u306f\u8a2a\u554f\u8005\u306e\u8cea\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6df1\u3055\u306f\u6e2c\u308c\u307e\u305b\u3093\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u30fb\u56de\u904a\u7387\u30fb\u5e73\u5747\u6ede\u5728\u6642\u9593\u30fbCVR\u306a\u3069\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u521d\u3081\u3066\u3001\u91cf\u3068\u8cea\u306e\u4e21\u9762\u304b\u3089\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u8a2d\u8a08\u3067\u3088\u304f\u3042\u308b3\u3064\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u7ba1\u7406\u304c\u6a5f\u80fd\u3057\u306a\u3044\u5834\u9762\u306b\u306f\u3001\u5171\u901a\u3057\u305f3\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u30d1\u30bf\u30fc\u30f3<\/th>\n<th>\u5177\u4f53\u7684\u306a\u72b6\u614b<\/th>\n<th>\u4f55\u304c\u554f\u984c\u304b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u2460KPI\u304c1\u6307\u6a19\u3060\u3051<\/td>\n<td>PV\u6570\u306e\u307f\u3092\u8ffd\u8de1<\/td>\n<td>\u8cea\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u8ee2\u63db\u304c\u898b\u3048\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u2461\u6307\u6a19\u304c\u591a\u3059\u304e\u308b<\/td>\n<td>\u591a\u6570\u306e\u6307\u6a19\u3092\u4e26\u5217\u7ba1\u7406<\/td>\n<td>\u512a\u5148\u9806\u4f4d\u304c\u4e0d\u660e\u3067\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u2462\u6307\u6a19\u3068\u30d5\u30a1\u30cd\u30eb\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044<\/td>\n<td>\u8a8d\u77e5\u6307\u6a19\u306e\u307f\u3067\u691c\u8a0e\u30fb\u8ee2\u63db\u3092\u8a55\u4fa1<\/td>\n<td>KPI\u3092\u9054\u6210\u3057\u3066\u3082KGI\uff08\u4e8b\u696d\u30b4\u30fc\u30eb\uff09\u306b\u7e4b\u304c\u3089\u306a\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u5834\u5408\u3001\u305d\u308c\u306fKPI\u3068\u4e8b\u696d\u30b4\u30fc\u30eb\u306e\u63a5\u7d9a\u304c\u5207\u308c\u3066\u3044\u308b\u30b5\u30a4\u30f3\u3067\u3059\u3002\u7d4c\u55b6\u5c64\u3078\u306e\u5831\u544a\u3067PV\u6570\u3092\u4e3b\u5f79\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3001\u540c\u69d8\u306e\u69cb\u9020\u7684\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1KPI\u306e\u5168\u4f53\u8a2d\u8a08\uff1aKGI\u30fbKPI\u30fbKDI\u306e3\u5c64\u69cb\u9020<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KGI\u30fbKPI\u306e\u57fa\u672c\u5b9a\u7fa9\u3068\u521d\u671f\u8a2d\u5b9a\u306e\u624b\u9806\u306f<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=33725\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7acb\u3061\u4e0a\u3052\u6642\u306eKGI\/KPI\u8a2d\u8a08<\/a>\u3067\u8a73\u3057\u304f\u6271\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u8a2d\u8a08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u672c\u4f53\u3001\u7279\u306b3\u5c64\u76ee\u306e\u300cKDI\u300d\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KGI\u304b\u3089\u9006\u7b97\u3057\u3066KPI\u3092\u5c0e\u304f5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u306fKGI\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u9054\u6210\u304cKGI\u306e\u9054\u6210\u306b\u8ad6\u7406\u7684\u306b\u3064\u306a\u304c\u308b\u69cb\u9020\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u306e\u304c\u5927\u524d\u63d0\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>KGI\u3092\u6570\u5024\u3067\u5b9a\u7fa9\u3059\u308b<\/strong>\uff08\u4f8b\uff1a\u5e74\u9593\u65b0\u898f\u58f2\u4e0a1,000\u4e07\u5186\uff09<\/li>\n<li><strong>KGI\u3092\u56e0\u6570\u5206\u89e3\u3059\u308b<\/strong>\uff08\u58f2\u4e0a\uff1d\u53d7\u6ce8\u6570\u00d7\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\uff09<\/li>\n<li><strong>\u5404\u56e0\u6570\u3092KPI\u3068\u3057\u3066\u914d\u7f6e\u3059\u308b<\/strong>\uff08\u5546\u8ac7\u6570\u30fbMQL\u6570\u30fbCV\u6570\u30fb\u6d41\u5165\u6570\uff09<\/li>\n<li><strong>SMART\u539f\u5247\u3067\u5404KPI\u3092\u691c\u8a3c\u3059\u308b<\/strong>\uff08\u6e2c\u5b9a\u53ef\u80fd\u304b\u30fb\u671f\u9650\u306f\u3042\u308b\u304b\u30fb\u9054\u6210\u53ef\u80fd\u306a\u6c34\u6e96\u304b\u3092\u78ba\u8a8d\u3059\u308b\uff09<\/li>\n<li><strong>\u30d5\u30a1\u30cd\u30eb\u30b9\u30c6\u30fc\u30b8\u3068\u5bfe\u5fdc\u3055\u305b\u308b<\/strong>\uff08\u8a8d\u77e5\u30fb\u691c\u8a0e\u30fb\u8ee2\u63db\u306e\u3069\u306e\u30b9\u30c6\u30fc\u30b8\u306e\u6307\u6a19\u304b\u3092\u660e\u793a\u3059\u308b\uff09<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u52d5\u91cf\u3092\u7ba1\u7406\u3059\u308bKDI\u3092\u52a0\u3048\u305f3\u5c64KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u308a\u65b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">KGI\u3068KPI\u3060\u3051\u3067\u306f\u300c\u4f55\u3092\u9054\u6210\u3059\u308b\u304b\u300d\u306f\u898b\u3048\u3066\u3082\u3001\u300c\u4eca\u9031\u4f55\u3092\u3059\u308b\u304b\u300d\u304c\u6c7a\u307e\u308a\u307e\u305b\u3093\u30023\u5c64\u76ee\u3068\u3057\u3066\u52a0\u3048\u308bKDI\uff08Key Doing Indicator\uff1d\u91cd\u8981\u884c\u52d5\u6307\u6a19\uff09\u306f\u3001\u8a18\u4e8b\u516c\u958b\u672c\u6570\u30fb\u30ea\u30e9\u30a4\u30c8\u672c\u6570\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u56de\u6570\u306a\u3069\u3001\u73fe\u5834\u304c\u4eca\u3059\u3050\u52d5\u304b\u305b\u308b\u5b9f\u884c\u91cf\u3092\u6307\u6a19\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002KDI\u30ec\u30d9\u30eb\u307e\u3067\u843d\u3068\u3057\u3066\u521d\u3081\u3066\u300c\u8a08\u753b\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9006\u7b97\u30c4\u30ea\u30fc\u3092\u4f8b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u3010KGI\u3011 \u58f2\u4e0a\n  \u2191\n\u3010KPI\u3011 \u5546\u8ac7\u6570 \u2190 MQL\u6570 \u2190 CV\u6570 \u2190 \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u6570\n  \u2191\n\u3010KDI\u3011 \u8a18\u4e8b\u516c\u958b\u672c\u6570\u30fb\u30ea\u30e9\u30a4\u30c8\u672c\u6570\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u56de\u6570\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30c4\u30ea\u30fc\u304c\u6a5f\u80fd\u3059\u308b\u3068\u3001\u516c\u958b\u672c\u6570\u30921\u672c\u5897\u3084\u3059\u3053\u3068\u304c\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u306b\u3069\u3046\u3064\u306a\u304c\u308b\u304b\u3092\u3001\u30c1\u30fc\u30e0\u5168\u54e1\u304c\u540c\u3058\u6570\u5f0f\u3067\u5171\u6709\u3067\u304d\u307e\u3059\u3002KGI\u3060\u3051\u3092\u63b2\u3052\u3066\u3082\u8ab0\u3082\u52d5\u3051\u306a\u3044\u72b6\u614b\u3092\u3001KDI\u304c\u89e3\u6d88\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u30b9\u30c6\u30fc\u30b8\u5225\uff1a\u8a2d\u5b9a\u3059\u3079\u304d\u6307\u6a19\u3068\u9078\u5b9a\u306e\u5224\u65ad\u57fa\u6e96<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ffd\u3048\u308b\u6307\u6a19\u306e\u6570\u306f\u591a\u304f\u3066\u3082\u3001KPI\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u306e\u306f\u300c\u4eca\u306e\u81ea\u793e\u304c\u65bd\u7b56\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u6307\u6a19\u300d\u3060\u3051\u3067\u3059\u3002\u65bd\u7b56\u3068\u7d10\u4ed8\u3044\u3066\u3044\u306a\u3044\u6570\u5b57\u3092\u8ffd\u3063\u3066\u3082\u3001\u4e0b\u632f\u308c\u3057\u305f\u3068\u304d\u306b\u6253\u3061\u624b\u304c\u898b\u3064\u304b\u308a\u307e\u305b\u3093\u3002\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u91cd\u70b9KPI\u306f3\u301c5\u500b\u7a0b\u5ea6\u306b\u7d5e\u308b\u306e\u304c\u5b9f\u52d9\u7684\u3067\u3001\u305d\u308c\u4ee5\u4e0a\u3092\u4e26\u3079\u308b\u3068\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\u304c\u300c\u6570\u5b57\u306e\u8aad\u307f\u4e0a\u3052\u300d\u3067\u7d42\u308f\u308a\u304c\u3061\u3067\u3059\u3002\u6307\u6a19\u3092\u7d5e\u308b\u969b\u306e\u57fa\u6e96\u306f\u300c\u305d\u306e\u6570\u5b57\u304c\u60aa\u5316\u3057\u305f\u3068\u304d\u3001\u81ea\u5206\u305f\u3061\u304c\u53d6\u308c\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308b\u304b\u300d\u306e\u4e00\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u306eKPI\uff1a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u6307\u540d\u691c\u7d22\u6570<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u300c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u767a\u898b\u3055\u308c\u305f\u304b\u300d\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u6307\u6a19<\/th>\n<th>\u4f55\u3092\u6e2c\u308b\u304b<\/th>\n<th>\u53d6\u5f97\u30c4\u30fc\u30eb<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td>\n<td>\u691c\u7d22\u7d4c\u7531\u306e\u8a2a\u554f\u8005\u6570<\/td>\n<td>GA4\uff08\u96c6\u5ba2 \u2192 \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u7d22\u5e73\u5747\u63b2\u8f09\u9806\u4f4d<\/td>\n<td>\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u7d50\u679c\u4e0a\u3067\u306e\u8868\u793a\u4f4d\u7f6e<\/td>\n<td>GA4 \uff0b Search Console\u9023\u643a\uff08\u6709\u52b9\u306aSC\u30ea\u30f3\u30af\u304c\u5fc5\u8981\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/td>\n<td>\u691c\u7d22\u7d50\u679c\u3078\u306e\u8868\u793a\u56de\u6570<\/td>\n<td>Google Search Console<\/td>\n<\/tr>\n<tr>\n<td>\u6307\u540d\u691c\u7d22\u6570<\/td>\n<td>\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u542b\u3080\u691c\u7d22\u7d4c\u7531\u306e\u8a2a\u554f\u6570<\/td>\n<td>GA4\uff08\u624b\u52d5\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u7d5e\u308a\u8fbc\u307f\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u540d\u691c\u7d22\u6570\u306f\u3001\u5897\u3048\u305f\u6d41\u5165\u304c\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u306b\u307e\u3067\u8ee2\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u5408\u308f\u305b\u3066\u8ffd\u3046\u3053\u3068\u3067\u3001\u300c\u6d41\u5165\u306f\u5897\u3048\u3066\u3044\u308b\u304c\u8a8d\u77e5\u306e\u8cea\u304c\u4f34\u3063\u3066\u3044\u306a\u3044\u300d\u72b6\u614b\u3092\u65e9\u671f\u306b\u767a\u898b\u3067\u304d\u307e\u3059\u3002\u8a8d\u77e5KPI\u3068\u3057\u3066\u512a\u5148\u3059\u3079\u304d\u306f\u3001\u81ea\u793e\u306eSEO\u65bd\u7b56\u306b\u76f4\u7d50\u3059\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u6307\u540d\u691c\u7d22\u6570\u306e2\u672c\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306eKPI\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u8cc7\u6599DL\u30fb\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u300c\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6df1\u304f\u95a2\u4e0e\u3057\u3001\u6b21\u306e\u884c\u52d5\u306b\u9032\u3093\u3060\u304b\u300d\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u6307\u6a19<\/th>\n<th>\u4f55\u3092\u6e2c\u308b\u304b<\/th>\n<th>\u53d6\u5f97\u30c4\u30fc\u30eb<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30d5\u30a9\u30a2\u30b0\u30e9\u30a6\u30f3\u30c9\u3067\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u6642\u9593\uff08UA\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u7d99\u7d9a\u6642\u9593\u300d\u3068\u8a08\u6e2c\u65b9\u5f0f\u304c\u7570\u306a\u308b\uff09<\/td>\n<td>GA4<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td>\n<td>10\u79d2\u4ee5\u4e0a\u7d99\u7d9a\u30fb\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u767a\u751f\u30fb2PV\u4ee5\u4e0a\u306e\u3044\u305a\u308c\u304b\u3092\u6e80\u305f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n<td>GA4<\/td>\n<\/tr>\n<tr>\n<td>\u8cc7\u6599DL\u6570<\/td>\n<td>\u4e2d\u9593CV\u3068\u3057\u3066\u306e\u884c\u52d5\u610f\u6b32<\/td>\n<td>GA4\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8 \uff0b MA\/CRM<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u30fbCTR<\/td>\n<td>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u53cd\u5fdc\u7387<\/td>\n<td>MA\/CRM\u30c4\u30fc\u30eb\uff08HubSpot\u7b49\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cc7\u6599DL\u3092\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306e\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u3066\u8a2d\u8a08\u3059\u308b\u5834\u5408\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5b8c\u4e86\u3092GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u8a2d\u5b9a\u304c\u524d\u63d0\u3067\u3059\uff08<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1342\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u8a2d\u8a08\u3068\u6d3b\u7528<\/a>\u3082\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\uff09\u3002\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u30fbCTR\u306fGA4\u5358\u4f53\u3067\u306f\u53d6\u5f97\u3067\u304d\u305a\u3001MA\/CRM\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ee2\u63db\u30d5\u30a7\u30fc\u30ba\u306eKPI\uff1aCVR\u30fbMQL\u6570\u30fb\u5546\u8ac7\u5316\u7387\u30fb\u53ce\u76ca\u8ca2\u732e\u984d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ee2\u63db\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u305f\u304b\u300d\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u6307\u6a19<\/th>\n<th>\u4f55\u3092\u6e2c\u308b\u304b<\/th>\n<th>\u53d6\u5f97\u30c4\u30fc\u30eb<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CV\u6570\u30fbCVR<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u30fb\u7533\u8fbc\u306e\u91cf\u3068\u7387<\/td>\n<td>GA4\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u5b9a\u7fa9\uff09<\/td>\n<\/tr>\n<tr>\n<td>MQL\u6570<\/td>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u30ea\u30fc\u30c9\u6570<\/td>\n<td>MA\/CRM<\/td>\n<\/tr>\n<tr>\n<td>SQL\u6570\u30fb\u5546\u8ac7\u5316\u7387<\/td>\n<td>\u55b6\u696d\u306b\u6e21\u3057\u305f\u30ea\u30fc\u30c9\u304c\u5546\u8ac7\u306b\u9032\u3093\u3060\u5272\u5408<\/td>\n<td>SFA\/CRM<\/td>\n<\/tr>\n<tr>\n<td>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u8ca2\u732e\u984d<\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u8d77\u70b9\u306e\u5546\u8ac7\u5408\u8a08\u91d1\u984d<\/td>\n<td>SFA\/CRM\u3068GA4\u306e\u7d71\u5408\u30c7\u30fc\u30bf<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CV\u6570\u3068CVR\u306fGA4\u3067\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3092\u5b9a\u7fa9\u3059\u308c\u3070\u53d6\u5f97\u3067\u304d\u307e\u3059\u304c\u3001MQL\u4ee5\u964d\u306fMA\u30fbSFA\u30fbCRM\u306e\u30c7\u30fc\u30bf\u304c\u4e3b\u8ef8\u306b\u306a\u308a\u307e\u3059\u3002\u8907\u6570\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u3092Looker Studio\u3084Tableau\u3067\u7d71\u5408\u3057\u3066\u306f\u3058\u3081\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6d41\u5165\u304b\u3089\u6210\u7d04\u307e\u3067\u3092\u4e00\u672c\u306e\u30e9\u30a4\u30f3\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5404\u6307\u6a19\u306e\u76ee\u6a19\u5024\u306e\u7f6e\u304d\u65b9\uff1a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u9006\u7b97\u306e\u7d44\u307f\u5408\u308f\u305b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u524d\u5e74\u6bd4120%\u300d\u306e\u3088\u3046\u306b\u6839\u62e0\u306a\u304f\u76ee\u6a19\u3092\u7f6e\u304f\u3068\u3001\u9054\u6210\u3057\u3066\u3082\u672a\u9054\u3067\u3082\u6b21\u306e\u6253\u3061\u624b\u304c\u51fa\u3066\u304d\u307e\u305b\u3093\u3002\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3067\u76f8\u5834\u611f\u3092\u63b4\u307f\u3001KGI\u304b\u3089\u9006\u7b97\u3057\u3066\u6570\u5024\u3092\u56fa\u3081\u308b\u306e\u304c\u73fe\u5b9f\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u53c2\u7167\u3059\u308b\u3068\u304d\u306e\u4f7f\u3044\u65b9\u3068\u6ce8\u610f\u3059\u3079\u304d\u843d\u3068\u3057\u7a74<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f\u300c\u76f8\u5834\u3092\u77e5\u308b\u7269\u5dee\u3057\u300d\u3067\u3042\u308a\u3001\u305d\u306e\u307e\u307e\u81ea\u793e\u76ee\u6a19\u306b\u8ee2\u7528\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002CV\u5b9a\u7fa9\u30fb\u696d\u7a2e\u30fb\u5546\u6750\u304c\u8fd1\u3044\u6570\u5024\u3060\u3051\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u304c\u5927\u524d\u63d0\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306eCVR\u4e2d\u592e\u5024\u306f\u5168\u696d\u754c\u30676.6%\uff08\u696d\u754c\u5225\u30ec\u30f3\u30b83.8\u301c12.3%\uff09\uff08Unbounce, 2024\u5e74\u30fb41,000\u4ef6\u8d85\u306eLP\u5206\u6790\uff09\u3067\u3059\u304c\u3001\u5e83\u544a\u7d4c\u7531\u306e\u5c02\u7528LP\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u8a18\u4e8b\u7d4c\u7531\u306e\u554f\u3044\u5408\u308f\u305b\u3067\u306f\u8a08\u6e2c\u6761\u4ef6\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c2\u7167\u6642\u306e\u4e3b\u306a\u843d\u3068\u3057\u7a74\u306f\u6b21\u306e3\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CV\u5b9a\u7fa9\u306e\u30ba\u30ec<\/strong>: \u8cc7\u6599DL\u3092CV\u3068\u3059\u308b\u4f01\u696d\u3068\u5546\u8ac7\u7533\u8fbc\u3092CV\u3068\u3059\u308b\u4f01\u696d\u306eCVR\u306f\u76f4\u63a5\u6bd4\u8f03\u3067\u304d\u306a\u3044<\/li>\n<li><strong>\u696d\u7a2e\u30fb\u5358\u4fa1\u306e\u9055\u3044<\/strong>: \u540c\u3058BtoB\u3067\u3082\u5373\u6c7a\u5546\u6750\u3068\u9ad8\u984d\u5546\u6750\u3067\u306f\u76ee\u6a19\u6c34\u6e96\u304c\u5909\u308f\u308b<\/li>\n<li><strong>\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\u306e\u6df7\u5728<\/strong>: \u6307\u540d\u691c\u7d22\u6d41\u5165\u3068\u4e00\u822c\u30ad\u30fc\u30ef\u30fc\u30c9\u6d41\u5165\u3092\u5408\u7b97\u3057\u305fCVR\u306f\u53c2\u8003\u5024\u306b\u3057\u304b\u306a\u3089\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">KGI\u304b\u3089\u9006\u7b97\u3057\u3066\u76ee\u6a19\u5024\u3092\u6570\u5024\u5316\u3059\u308b\u624b\u9806<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>KGI\u3092\u4ef6\u6570\u306b\u63db\u7b97<\/strong>\uff08\u4f8b\uff1a\u6708\u9593\u58f2\u4e0a1,000\u4e07\u5186\u30fb\u5358\u4fa1100\u4e07\u5186 \u2192 \u670810\u4ef6\u306e\u6210\u7d04\u304c\u5fc5\u8981\uff09<\/li>\n<li><strong>\u5546\u8ac7\u5316\u7387\u3067MQL\u76ee\u6a19\u3092\u51fa\u3059<\/strong>\uff08\u4f8b\uff1a\u5546\u8ac7\u5316\u7387\u304c50%\u306a\u3089 \u2192 MQL 20\u4ef6\u304c\u5fc5\u8981\uff09<\/li>\n<li><strong>CVR\u3067\u5fc5\u8981\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u7b97\u51fa<\/strong>\uff08\u4f8b\uff1aCVR\u304c2%\u306a\u3089 \u2192 \u6708\u95931,000\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\uff09<\/li>\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u6bd4\u7387\u3067\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u76ee\u6a19\u3092\u914d\u5206<\/strong><\/li>\n<li><strong>\u9006\u7b97\u5024\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u7167\u5408<\/strong>\uff08\u4e56\u96e2\u304c\u5927\u304d\u3051\u308c\u3070KGI\u304b\u524d\u63d0\u6761\u4ef6\u3092\u898b\u76f4\u3059\uff09<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30c6\u30c3\u30d75\u3067\u300c\u76f8\u5834\u306e5\u500d\u306eCVR\u304c\u5fc5\u8981\u300d\u3068\u5224\u660e\u3057\u305f\u6642\u70b9\u3067\u3001KGI\u8a2d\u5b9a\u306e\u59a5\u5f53\u6027\u3084\u65bd\u7b56\u7bc4\u56f2\u3092\u518d\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u904b\u7528\u30d5\u30a7\u30fc\u30ba\uff08\u7acb\u3061\u4e0a\u3052\u671f\u30fb\u6210\u9577\u671f\u30fb\u6210\u719f\u671f\uff09\u5225\u306e\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u5024\u4f8b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u512a\u5148\u3059\u3079\u304dKPI\u306e\u91cd\u5fc3\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u30d5\u30a7\u30fc\u30ba<\/th>\n<th>\u76ee\u5b89\u671f\u9593<\/th>\n<th>\u512a\u5148KPI<\/th>\n<th>\u76ee\u6a19\u8a2d\u5b9a\u306e\u8003\u3048\u65b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7acb\u3061\u4e0a\u3052\u671f<\/td>\n<td>\u301c6\u304b\u6708<\/td>\n<td>\u516c\u958b\u672c\u6570\u30fb\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u7387<\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u8cc7\u7523\u3092\u7a4d\u3080\u671f\u9593\u3002CV\u306f\u526f\u6b21\u6307\u6a19\u3068\u3057\u3066\u8ffd\u3046<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u9577\u671f<\/td>\n<td>6\u301c18\u304b\u6708<\/td>\n<td>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u30fb\u6708\u6b21CV\u6570<\/td>\n<td>\u691c\u7d22\u6d41\u5165\u304c\u5897\u3048\u59cb\u3081\u305f\u3089CVR\u3082\u8a08\u6e2c\u5bfe\u8c61\u306b\u52a0\u3048\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u719f\u671f<\/td>\n<td>18\u304b\u6708\u301c<\/td>\n<td>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u8ca2\u732e\u984d\u30fbROI<\/td>\n<td>\u66f4\u65b0\u30fb\u30ea\u30e9\u30a4\u30c8\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3067\u8a55\u4fa1\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30c8\u30ec\u30c3\u30c1\u76ee\u6a19\uff08\u6311\u6226\u7684\u306a\u9ad8\u3081\u8a2d\u5b9a\uff09\u306f\u6210\u9577\u671f\u4ee5\u964d\u306b\u8a2d\u3051\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u7acb\u3061\u4e0a\u3052\u671f\u306f\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u304f\u9054\u6210\u53ef\u5426\u306e\u5224\u65ad\u304c\u96e3\u3057\u3044\u305f\u3081\u3001\u4e3b\u8981KPI\u306f\u307e\u305a\u300c\u610f\u601d\u6c7a\u5b9a\u306e\u6839\u62e0\u306b\u306a\u308b\u6c34\u6e96\u300d\u306b\u56fa\u3081\u308b\u3053\u3068\u3092\u512a\u5148\u3057\u3066\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=33725\">1\u4eba\u3067\u6bb5\u968e\u7684\u306b\u7acb\u3061\u4e0a\u3052\u308b\u969b\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9<\/a>\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7570\u5e38\u5024\u306e\u5224\u5b9a\u57fa\u6e96\uff1a\u300c\u6c17\u306b\u3059\u3079\u304d\u5909\u52d5\u300d\u3068\u300c\u7121\u8996\u3057\u3066\u3088\u3044\u5909\u52d5\u300d\u306e\u898b\u5206\u3051\u65b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7570\u5e38\u5024\u3068\u30ce\u30a4\u30ba\u3092\u533a\u5225\u3059\u308b3\u3064\u306e\u5224\u65ad\u8ef8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u843d\u3092\u691c\u77e5\u3057\u305f\u3089\u3001\u4ee5\u4e0b\u306e3\u8ef8\u3092\u9806\u306b\u78ba\u8a8d\u3057\u3066\u304b\u3089\u5bfe\u51e6\u3092\u5224\u65ad\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u2460\u7d99\u7d9a\u6027<\/strong>\uff1a1\u301c2\u9031\u306e\u5358\u767a\u4e0b\u843d\u306f\u5b63\u7bc0\u8981\u56e0\u3084\u30af\u30ed\u30fc\u30eb\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3088\u308b\u30ce\u30a4\u30ba\u3067\u3059\u30022\u301c4\u9031\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u7d9a\u304f\u5834\u5408\u306b\u3001\u69cb\u9020\u7684\u306a\u554f\u984c\u3092\u7591\u3046\u6bb5\u968e\u306b\u5165\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u2461\u8907\u6570\u6307\u6a19\u306e\u9023\u52d5\u6027<\/strong>\uff1a1\u6307\u6a19\u3060\u3051\u304c\u52d5\u3044\u3066\u3044\u308b\u5834\u5408\u306f\u30ce\u30a4\u30ba\u306e\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u30fbCTR\u30fbCVR\u306a\u3069\u8907\u6570\u304c\u540c\u65b9\u5411\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u3068\u304d\u306f\u3001\u554f\u984c\u3068\u5224\u65ad\u3059\u308b\u6839\u62e0\u304c\u5f37\u307e\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u2462\u5916\u90e8\u8981\u56e0\u306e\u6709\u7121<\/strong>\uff1aGoogle\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u5b63\u7bc0\u5909\u52d5\u3067\u8aac\u660e\u3067\u304d\u308b\u5909\u52d5\u306f\u3001\u3059\u3050\u306b\u65bd\u7b56\u3092\u5909\u3048\u308b\u3088\u308a\u7d4c\u904e\u89b3\u5bdf\u3092\u5148\u884c\u3055\u305b\u307e\u3059\u3002\u5207\u308a\u5206\u3051\u65b9\u306f\u6b21\u9805\u3067\u8aac\u660e\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">3\u8ef8\u306e\u3046\u30612\u3064\u4ee5\u4e0a\u304c\u5f53\u3066\u306f\u307e\u308b\u3068\u304d\u3092\u300c\u5bfe\u51e6\u304c\u5fc5\u8981\u306a\u7570\u5e38\u5024\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u304a\u304f\u3068\u3001\u30c1\u30fc\u30e0\u5185\u3067\u306e\u5224\u65ad\u57fa\u6e96\u3092\u7d71\u4e00\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u30b9\u30c6\u30fc\u30b8\u5225\u30fb\u6307\u6a19\u5225\u306e\u7570\u5e38\u5024\u30b5\u30a4\u30f3\u65e9\u898b\u8868<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u30b9\u30c6\u30fc\u30b8<\/th>\n<th>\u6307\u6a19<\/th>\n<th>\u8981\u6ce8\u610f\u306e\u76ee\u5b89<\/th>\n<th>\u512a\u5148\u5ea6<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165<\/td>\n<td>\u524d\u6708\u6bd4\u221220%\u8d85\u304c2\u9031\u4ee5\u4e0a\u7d99\u7d9a<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/td>\n<td>\u6d41\u5165\u3068\u540c\u65b9\u5411\u306b\u6e1b\u5c11\u304c\u7d99\u7d9a<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n<td>\u6d41\u5165\u304c\u5909\u308f\u3089\u305a\u8907\u6570\u9031\u306b\u308f\u305f\u308a\u4f4e\u4e0b<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\u8cc7\u6599DL\u6570<\/td>\n<td>\u6d41\u5165\u304c\u7dad\u6301\u3055\u308c\u3066\u3044\u308b\u306e\u306bDL\u306e\u307f\u4e0b\u843d<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u8ee2\u63db<\/td>\n<td>CVR<\/td>\n<td>2\u9031\u9023\u7d9a\u3067\u8a2d\u5b9a\u57fa\u6e96\u5024\u306e50%\u3092\u4e0b\u56de\u308b<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u8ee2\u63db<\/td>\n<td>MQL\u6570<\/td>\n<td>CVR\u304c\u5b89\u5b9a\u3057\u305f\u307e\u307eMQL\u3060\u3051\u6e1b\u5c11<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u76ee\u5b89\u306f\u3042\u304f\u307e\u3067\u5224\u65ad\u306e\u8d77\u70b9\u3067\u3059\u3002\u81ea\u793e\u30c7\u30fc\u30bf\u306e\u79fb\u52d5\u5e73\u5747\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u305f\u6700\u7d42\u78ba\u8a8d\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u30fb\u5b63\u7bc0\u5909\u52d5\u30fb\u516c\u958b\u30da\u30fc\u30b9\u5909\u5316\u3068\u306e\u5207\u308a\u5206\u3051\u65b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console\uff08GSC\uff09\u306e\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u30fbCTR\u30fb\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u3092\u8a18\u9332\u3057\u3066\u304a\u308a\u30014\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u539f\u56e0\u3092\u7d5e\u308a\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u6025\u6e1b\u3057\u3066\u3044\u308b\u5834\u5408<\/strong>\uff1a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5074\u306e\u8a55\u4fa1\u5909\u5316\u304c\u7591\u308f\u308c\u307e\u3059\u3002Google\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u516c\u958b\u65e5\u3068\u7167\u5408\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u7dad\u6301\u3055\u308cCTR\u304c\u4e0b\u843d\u3057\u3066\u3044\u308b\u5834\u5408<\/strong>\uff1a\u30bf\u30a4\u30c8\u30eb\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u554f\u984c\u3067\u3042\u308a\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u76f4\u63a5\u5f71\u97ff\u306f\u8003\u3048\u306b\u304f\u3044\u72b6\u6cc1\u3067\u3059\u3002<\/li>\n<li><strong>\u6d41\u5165\u306f\u5b89\u5b9a\u3057\u3066\u3044\u308b\u306e\u306bCVR\u3060\u3051\u4e0b\u843d\u3057\u3066\u3044\u308b\u5834\u5408<\/strong>\uff1a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u5c0e\u7dda\u306e\u554f\u984c\u3067\u3059\u3002\u8a8d\u77e5KPI\u3068\u306f\u5207\u308a\u96e2\u3057\u3066\u539f\u56e0\u3092\u63a2\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b63\u7bc0\u5909\u52d5\u306e\u78ba\u8a8d\u306b\u306f\u524d\u5e74\u540c\u6708\u6bd4\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u7d14\u306a\u524d\u6708\u6bd4\u3067\u306f\u898b\u3048\u306b\u304f\u3044\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u516c\u958b\u30da\u30fc\u30b9\u3092\u5909\u3048\u305f\u6642\u671f\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u6570\u306e\u63a8\u79fb\u3068\u7167\u5408\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KPI\u304c\u57fa\u6e96\u3092\u5916\u308c\u305f\u3068\u304d\u306e\u6253\u3061\u624b\uff1a\u30d5\u30a1\u30cd\u30eb\u30b9\u30c6\u30fc\u30b8\u5225\u306e\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u304c\u57fa\u6e96\u3092\u4e0b\u56de\u3063\u305f\u3068\u304d\u3001\u6253\u3061\u624b\u306f\u30d5\u30a1\u30cd\u30eb\u306e\u30b9\u30c6\u30fc\u30b8\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u540c\u3058\u300c\u4e0b\u632f\u308c\u300d\u3067\u3082\u3001\u8a8d\u77e5\u30fb\u691c\u8a0e\u30fb\u8ee2\u63db\u306e\u3069\u3053\u3067\u8d77\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u3063\u305f\u6253\u3061\u624b\u3092\u9078\u3076\u3053\u3068\u304c\u5148\u6c7a\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u300c\u539f\u56e0\u4eee\u8aac\u2192\u5bfe\u5fdc\u30a2\u30af\u30b7\u30e7\u30f3\u2192\u6642\u9593\u8ef8\u300d\u306e\u30bb\u30c3\u30c8\u3067\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u9078\u629e\u80a2\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a8d\u77e5KPI\u304c\u4e0b\u632f\u308c\u3057\u305f\u3068\u304d\u306b\u9078\u3079\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u6307\u540d\u691c\u7d22\u6570\u304c\u4e0b\u843d\u3057\u305f\u5834\u5408\u3001\u307e\u305a\u30af\u30ed\u30fc\u30eb\u3068\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002Google Search Console\u306eURL\u691c\u67fb\u30c4\u30fc\u30eb\u3067\u300c\u524d\u56de\u306e\u30af\u30ed\u30fc\u30eb\u300d\u65e5\u6642\u3092\u8abf\u3079\u3001\u901a\u5e38\u306e3\u65e5\u301c4\u9031\u9593\u306e\u76ee\u5b89\u304b\u3089\u5927\u304d\u304f\u4e56\u96e2\u3057\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u304c\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\uff08\u5373\u52b9\u6027\uff1a\u78ba\u8a8d\u5f53\u65e5\uff09\u3002Google\u306f\u30b5\u30a4\u30c8\u306e\u54c1\u8cea\u3084\u66f4\u65b0\u983b\u5ea6\u3092\u3082\u3068\u306b\u30af\u30ed\u30fc\u30eb\u983b\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u3001\u516c\u958b\u30da\u30fc\u30b9\u304c\u843d\u3061\u3066\u3044\u305f\u5834\u5408\u306f\u305d\u306e\u898b\u76f4\u3057\u3082\u4e26\u884c\u3057\u3066\u691c\u8a0e\u3057\u307e\u3059\u3002\u30af\u30ed\u30fc\u30eb\u72b6\u6cc1\u306b\u554f\u984c\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9700\u8981\u5909\u5316\u3084\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6574\u5099\u72b6\u6cc1\u3082\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u539f\u56e0\u4eee\u8aac<\/th>\n<th>\u5bfe\u5fdc\u30a2\u30af\u30b7\u30e7\u30f3<\/th>\n<th>\u6642\u9593\u8ef8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u306a\u3044<\/td>\n<td>URL\u691c\u67fb\u30c4\u30fc\u30eb\u304b\u3089\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b<\/td>\n<td>\u4e2d\u671f\uff08\u6570\u65e5\u301c\u6570\u9031\u9593\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u516c\u958b\u983b\u5ea6\u306e\u4f4e\u4e0b\u3067\u30af\u30ed\u30fc\u30eb\u983b\u5ea6\u304c\u843d\u3061\u305f<\/td>\n<td>\u516c\u958b\u30da\u30fc\u30b9\u3092\u898b\u76f4\u3057\u3001\u7d99\u7d9a\u7684\u306a\u66f4\u65b0\u3067Google\u306e\u8a55\u4fa1\u56de\u5fa9\u3092\u56f3\u308b<\/td>\n<td>\u4e2d\u671f<\/td>\n<\/tr>\n<tr>\n<td>\u72d9\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9700\u8981\u304c\u5909\u5316\u3057\u3066\u3044\u308b<\/td>\n<td>Search Console\u306ePerformance\u30ec\u30dd\u30fc\u30c8\u3067\u5bfe\u8c61\u30af\u30a8\u30ea\u306e\u63a8\u79fb\u3092\u518d\u78ba\u8a8d\u3057\u3001\u9700\u8981\u306e\u3042\u308b\u30af\u30a8\u30ea\u3078\u518d\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b<\/td>\n<td>\u4e2d\u671f<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u90e8\u30ea\u30f3\u30af\u304c\u5c11\u306a\u304f\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u5230\u9054\u3057\u306b\u304f\u3044<\/td>\n<td>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u9593\u306e\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6574\u5099\u3057\u3066\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u56de\u904a\u7d4c\u8def\u3092\u88dc\u5f37\u3059\u308b<\/td>\n<td>\u4e2d\u671f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u691c\u8a0eKPI\u304c\u4e0b\u632f\u308c\u3057\u305f\u3068\u304d\u306b\u9078\u3079\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u95b2\u89a7\u6570\u30fb\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u7387\u304c\u4f4e\u8ff7\u3059\u308b\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306e\u5c0e\u7dda\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306e\u8cea\u3092\u4e21\u9762\u304b\u3089\u898b\u76f4\u3057\u307e\u3059\u3002\u6d41\u5165\u6570\u3068\u5b9f\u969b\u306e\u884c\u52d5\u306e\u5dee\u304c\u5927\u304d\u3044\u3068\u304d\u306f\u3001\u60c5\u5831\u91cf\u3084\u72ec\u81ea\u6027\u306e\u88dc\u5f37\u304c\u6709\u52b9\u3067\u3059\uff08\u4e2d\u671f\uff1a1\u301c4\u9031\u9593\uff09\u3002\u65e2\u5b58\u8a18\u4e8b\u306e\u30ea\u30e9\u30a4\u30c8\u3082\u9078\u629e\u80a2\u306e\u4e00\u3064\u3067\u3059\u3002\u8aad\u8005\u306e\u691c\u8a0e\u3092\u5f8c\u62bc\u3057\u3059\u308b<a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1342\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a>\u306a\u3069\u691c\u8a0e\u5f8c\u671f\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u56de\u904a\u52d5\u7dda\u3082\u5408\u308f\u305b\u3066\u6574\u5099\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u539f\u56e0\u4eee\u8aac<\/th>\n<th>\u5bfe\u5fdc\u30a2\u30af\u30b7\u30e7\u30f3<\/th>\n<th>\u6642\u9593\u8ef8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CTA\u306e\u4f4d\u7f6e\u30fb\u6587\u8a00\u304c\u8aad\u8005\u306e\u691c\u8a0e\u610f\u6b32\u3068\u5408\u3063\u3066\u3044\u306a\u3044<\/td>\n<td>CTA\u3092\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3078\u79fb\u52d5\u3057\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30d9\u30fc\u30b9\u306e\u6587\u8a00\u306b\u5909\u66f4\u3059\u308b<\/td>\n<td>\u5373\u52b9\u6027\uff08\u5b9f\u88c5\u5f8c\u6570\u65e5\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u60c5\u5831\u91cf\u30fb\u72ec\u81ea\u6027\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b<\/td>\n<td>\u5c02\u9580\u77e5\u8b58\u30fb\u72ec\u81ea\u30c7\u30fc\u30bf\u30fb\u5177\u4f53\u4f8b\u3092\u8ffd\u52a0\u3057\u3001\u60c5\u5831\u306e\u6df1\u3055\u3092\u88dc\u5f37\u3059\u308b<\/td>\n<td>\u4e2d\u671f\uff081\u301c4\u9031\u9593\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u56de\u904a\u7d4c\u8def\u304c\u306a\u3044<\/td>\n<td>\u691c\u8a0e\u3092\u6df1\u3081\u308b\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a18\u4e8b\u5185\u306b\u8a2d\u7f6e\u3059\u308b<\/td>\n<td>\u5373\u52b9\u6027\u301c\u4e2d\u671f<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ee2\u63dbKPI\u304c\u4e0b\u632f\u308c\u3057\u305f\u3068\u304d\u306b\u9078\u3079\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CV\u6570\u30fbCVR\u30fb\u5546\u8ac7\u5316\u7387\u304c\u4e0b\u843d\u3057\u305f\u5834\u5408\u306f\u3001LP\u3068\u30d5\u30a9\u30fc\u30e0\u306eUX\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u3001\u30dc\u30c8\u30e0\u30d5\u30a1\u30cd\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e09\u65b9\u5411\u304b\u3089\u539f\u56e0\u3092\u63a2\u308a\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u524a\u6e1b\u3084\u30a8\u30e9\u30fc\u8868\u793a\u306e\u6539\u5584\u3068\u3044\u3063\u305fEFO\uff08\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff09\u306f\u6bd4\u8f03\u7684\u5373\u52b9\u6027\u304c\u671f\u5f85\u3057\u3084\u3059\u3044\u6253\u3061\u624b\u3067\u3059\u3002\u8ee2\u63db\u30d5\u30a7\u30fc\u30ba\u306e\u6539\u5584\u306fCV\u3060\u3051\u3067\u306a\u304fLTV\u3092\u542b\u3081\u305f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u30fb\u958b\u767a\u304c\u5171\u901a\u306e\u30d5\u30a1\u30cd\u30eb\u30de\u30c3\u30d7\u3068\u76ee\u6a19\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u9577\u671f\u6539\u5584\u306e\u524d\u63d0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u539f\u56e0\u4eee\u8aac<\/th>\n<th>\u5bfe\u5fdc\u30a2\u30af\u30b7\u30e7\u30f3<\/th>\n<th>\u6642\u9593\u8ef8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30d5\u30a9\u30fc\u30e0\u3084LP\u306eUX\u306b\u554f\u984c\u304c\u3042\u308b<\/td>\n<td>\u5165\u529b\u9805\u76ee\u306e\u524a\u6e1b\u30fb\u30a8\u30e9\u30fc\u8868\u793a\u306e\u6539\u5584\uff08EFO\uff09\u3001LP\u4e0a\u306e\u8a34\u6c42\u5185\u5bb9\u3092\u898b\u76f4\u3059<\/td>\n<td>\u5373\u52b9\u6027\u301c\u4e2d\u671f<\/td>\n<\/tr>\n<tr>\n<td>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u304c\u5b9f\u614b\u3068\u5408\u3063\u3066\u3044\u306a\u3044<\/td>\n<td>\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30b9\u30c6\u30c3\u30d7\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u76f4\u3059<\/td>\n<td>\u4e2d\u671f<\/td>\n<\/tr>\n<tr>\n<td>\u30dc\u30c8\u30e0\u30d5\u30a1\u30cd\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b<\/td>\n<td>\u5c0e\u5165\u4e8b\u4f8b\u30fb\u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u62e1\u5145\u3057\u3001\u691c\u8a0e\u5f8c\u671f\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5f8c\u62bc\u3057\u3059\u308b<\/td>\n<td>\u4e2d\u671f\u301c\u9577\u671f<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30fc\u30b1\u30fb\u55b6\u696d\u306e\u5f15\u304d\u6e21\u3057\u57fa\u6e96\u304c\u305a\u308c\u3066\u3044\u308b<\/td>\n<td>MQL\u306e\u5b9a\u7fa9\u3068LTV\u8a55\u4fa1\u3092\u30c1\u30fc\u30e0\u9593\u3067\u5171\u6709\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u76ee\u6a19\u3092\u7d71\u4e00\u3059\u308b<\/td>\n<td>\u9577\u671f\uff08\u7d99\u7d9a\u6539\u5584\u30b5\u30a4\u30af\u30eb\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KPI\u3092\u5f62\u9ab8\u5316\u3055\u305b\u306a\u3044\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30af\u30eb\u306e\u8a2d\u8a08<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u304c\u5f62\u9ab8\u5316\u3059\u308b\u5178\u578b\u306f\u3001\u5831\u544a\u4f1a\u3067\u6570\u5b57\u3092\u773a\u3081\u3066\u7d42\u308f\u308b\u904b\u7528\u3067\u3059\u3002\u6307\u6a19\u306e\u5909\u5316\u3092\u300c\u306a\u305c\u8d77\u304d\u305f\u304b\u300d\u307e\u3067\u6398\u308a\u4e0b\u3052\u3001\u6b21\u306e\u5b9f\u9a13\u4eee\u8aac\u3092\u6c7a\u3081\u308b\u30b5\u30a4\u30af\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3055\u305b\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9031\u6b21\u30fb\u6708\u6b21\u30fb\u56db\u534a\u671f\u3067\u8ffd\u3046\u6307\u6a19\u3068\u5831\u544a\u7c92\u5ea6\u306e\u5206\u3051\u65b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">3\u5c64KPI\u30c4\u30ea\u30fc\u306e\u5404\u5c64\u3092\u3001\u7570\u306a\u308b\u6642\u9593\u8ef8\u3067\u30ec\u30d3\u30e5\u30fc\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u983b\u5ea6<\/th>\n<th>\u8ffd\u3046\u5c64<\/th>\n<th>\u4e3b\u306a\u6307\u6a19\u4f8b<\/th>\n<th>\u76ee\u7684<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u9031\u6b21<\/td>\n<td>KDI<\/td>\n<td>\u516c\u958b\u672c\u6570\u30fb\u30ea\u30e9\u30a4\u30c8\u6570\u30fb\u5165\u7a3f\u6570<\/td>\n<td>\u5b9f\u884c\u91cf\u304c\u8a08\u753b\u901a\u308a\u304b\u78ba\u8a8d\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6708\u6b21<\/td>\n<td>KPI<\/td>\n<td>\u6d41\u5165\u6570\u30fbCVR\u30fbMQL\u6570\uff08\u30d5\u30a1\u30cd\u30eb\u5225\uff09<\/td>\n<td>\u7d50\u679c\u3068\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u7279\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u56db\u534a\u671f<\/td>\n<td>KGI\uff0b\u30c4\u30ea\u30fc\u5168\u4f53<\/td>\n<td>\u5546\u8ac7\u6570\u30fb\u53ce\u76ca\u8ca2\u732e\u984d\u30fbKPI\u69cb\u9020<\/td>\n<td>\u9032\u6357\u78ba\u8a8d\u3068\u6307\u6a19\u81ea\u4f53\u306e\u518d\u8a55\u4fa1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5831\u544a\u306e\u7c92\u5ea6\u306f\u53d7\u3051\u624b\u306b\u3088\u3063\u3066\u5909\u3048\u307e\u3059\u3002\u7d4c\u55b6\u8005\u5411\u3051\u306f\u300cKGI\u9032\u6357\u3068\u4e3b\u56e0\u306e\u8981\u7d04\u300d\u306b\u7d5e\u308a\u3001\u73fe\u5834\u62c5\u5f53\u8005\u5411\u3051\u306f\u30d5\u30a1\u30cd\u30eb\u5225\u306eKPI\u30fbKDI\u8a73\u7d30\u307e\u3067\u5c55\u958b\u3057\u307e\u3059\u3002\u56db\u534a\u671f\u30ec\u30d3\u30e5\u30fc\u3067\u306f\u3001\u4e8b\u696d\u30d5\u30a7\u30fc\u30ba\u3084\u74b0\u5883\u5909\u5316\u306b\u5408\u308f\u305b\u3066KPI\u81ea\u4f53\u3092\u5ec3\u6b62\u30fb\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4e00\u5ea6\u6c7a\u3081\u305f\u6307\u6a19\u3092\u5909\u3048\u306a\u3044\u307e\u307e\u306b\u3059\u308b\u3053\u3068\u304c\u3001\u5f62\u9ab8\u5316\u306e\u5927\u304d\u306a\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ec\u30d3\u30e5\u30fc\u3092\u300c\u6570\u5b57\u306e\u78ba\u8a8d\u300d\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306e\u8ad6\u70b9\u8a2d\u8a08<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bce\u56de\u306e\u30ec\u30d3\u30e5\u30fc\u3067\u8a2d\u5b9a\u3059\u3079\u304d\u8ad6\u70b9\u306f2\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u306a\u305c\u52d5\u3044\u305f\u304b\uff0f\u52d5\u304b\u306a\u304b\u3063\u305f\u304b<\/strong>\uff1a\u6570\u5024\u5909\u5316\u306e\u539f\u56e0\u4eee\u8aac\u30921\u301c2\u3064\u8a00\u8a9e\u5316\u3059\u308b<\/li>\n<li><strong>\u6b21\u306b\u4f55\u3092\u8a66\u3059\u304b<\/strong>\uff1a\u300c\u25cb\u25cb\u3068\u3044\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u25b3\u25b3\u306e\u65bd\u7b56\u3092\u3059\u308c\u3070\u00d7\u00d7\u304c\u6539\u5584\u3059\u308b\u306f\u305a\u300d\u3068\u3044\u3046\u691c\u8a3c\u53ef\u80fd\u306a\u4eee\u8aac\u3092\u660e\u6587\u5316\u3057\u3066\u6c7a\u3081\u308b<\/li>\n<\/ul>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u30673\u301c5\u500b\u306b\u7d5e\u308b\u306e\u304c\u5b9f\u52d9\u7684\u3067\u3059\u3002\u6307\u6a19\u3092\u5897\u3084\u3057\u3059\u304e\u308b\u3068\u9031\u6b21\u30ec\u30d3\u30e5\u30fc\u304c\u6570\u5b57\u306e\u8aad\u307f\u4e0a\u3052\u3067\u7d42\u308f\u308a\u3001\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u300c\u305d\u306e\u6570\u5b57\u304c\u60aa\u5316\u3057\u305f\u3068\u304d\u3001\u81ea\u5206\u305f\u3061\u304c\u53d6\u308c\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308b\u304b\u300d\u3092\u57fa\u6e96\u306b\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u6307\u6a19\u3060\u3051\u3092\u9078\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>KGI\u3068KPI\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/summary>\n\n<p class=\"wp-block-paragraph\">KGI\u306f\u300c\u58f2\u4e0a\u300d\u3084\u300c\u6210\u7d04\u6570\u300d\u3068\u3044\u3063\u305f\u4e8b\u696d\u306e\u6700\u7d42\u30b4\u30fc\u30eb\u3092\u793a\u3059\u6307\u6a19\u3067\u3001KPI\u306f\u305d\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19\u3067\u3059\u3002KPI\u306fKGI\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u9054\u6210\u304cKGI\u306e\u9054\u6210\u306b\u8ad6\u7406\u7684\u306b\u3064\u306a\u304c\u308b\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u5927\u524d\u63d0\u3067\u3059\u3002KDI\uff08\u91cd\u8981\u884c\u52d5\u6307\u6a19\uff09\u3092\u3055\u3089\u306b\u52a0\u3048\u305f3\u5c64\u69cb\u9020\u306b\u3059\u308b\u3068\u3001\u300c\u4eca\u9031\u4f55\u3092\u3059\u308b\u304b\u300d\u307e\u3067\u73fe\u5834\u306e\u884c\u52d5\u30ec\u30d9\u30eb\u306b\u843d\u3068\u3057\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u304c\u524d\u6708\u3088\u308a\u6e1b\u3063\u305f\u3068\u304d\u3001\u3059\u3050\u306b\u5bfe\u7b56\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/summary>\n\n<p 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class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u7acb\u3061\u4e0a\u3052\u671f\u306bCVR\u3092KPI\u306b\u8a2d\u5b9a\u3057\u3066\u3082\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/summary>\n\n<p 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wp-block-details-is-layout-flow\"><summary>\u696d\u754c\u306eCVR\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u305d\u306e\u307e\u307e\u81ea\u793e\u306e\u76ee\u6a19\u5024\u306b\u3057\u3066\u3088\u3044\u3067\u3059\u304b\uff1f<\/summary>\n\n<p 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cta-headline\">\u96c6\u5ba2\u306e\u201c\u4f5c\u696d\u201d\u306b\u3001\u6642\u9593\u3092\u596a\u308f\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/h3>\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u3084\u308b\u3053\u3068\u304c\u591a\u3059\u304e\u3066\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308b\u304b\u8ff7\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/li>\n\n\n<li>SEO\u3082SNS\u3082\u3001\u4e2d\u9014\u534a\u7aef\u306b\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/li>\n\n\n<li>\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3001\u5bfe\u7b56\u304c\u5f8c\u56de\u3057\u306b\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">SEO\u3082SNS\u3082AI\u30c4\u30fc\u30eb\u3067\u307e\u3068\u3081\u3066\u6642\u77ed\u3002\u4eca\u65e5\u304b\u3089\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<p 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href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=186\">\u30102025\u5e74\u6700\u65b0\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1384\">\u30102025\u5e74\u6700\u65b0\u3011\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3092\u4f7f\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3068\u5b9f\u8df5\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=1342\">\u30102025\u5e74\u6700\u65b0\u3011\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\uff1f\u4f5c\u6210\u304b\u3089\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3092\u7db2\u7f85<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p 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