{"id":4350,"date":"2025-02-24T21:30:00","date_gmt":"2025-02-24T12:30:00","guid":{"rendered":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/?p=4350"},"modified":"2025-05-09T15:49:54","modified_gmt":"2025-05-09T06:49:54","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%90%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%b9%e3%82%b3%e3%82%a2%e3%82%ab%e3%83%bc%e3%83%89%ef%bc%88bsc%ef%bc%89%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%9e","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/marketing\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%83%90%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%b9%e3%82%b3%e3%82%a2%e3%82%ab%e3%83%bc%e3%83%89%ef%bc%88bsc%ef%bc%89%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%9e\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011\u30d0\u30e9\u30f3\u30b9\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff08BSC\uff09\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30d0\u30e9\u30f3\u30b9\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff08BSC\uff09\u3068\u306f\u4f01\u696d\u306e\u6226\u7565\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5358\u306a\u308b\u8ca1\u52d9\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u30fb\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u30fb\u7d44\u7e54\u6210\u9577\u306e\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001BSC\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u306e\u6d3b\u7528\u6cd5\u3001BtoC\u30fbBtoB\u305d\u308c\u305e\u308c\u306e\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u30d0\u30e9\u30f3\u30b9\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff08BSC\uff09\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>\u30d0\u30e9\u30f3\u30b9\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff08Balanced Scorecard, 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href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91kpi%e3%81%a7%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%92%e6%b8%ac%e3%82%8b%ef%bc%81%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e8%a8%ad%e5%ae%9a%e3%81%a8\/\">\u30102025\u5e74\u6700\u65b0\u3011KPI\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u6e2c\u308b\uff01\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u3068\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011KPI\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u6e2c\u308b\uff01\u52b9\u679c\u7684\u306a\u8a2d\u5b9a\u3068\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac&#8221; &#8212; \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u300c\u52a9\u3063\u4eba\u30de\u30fc\u30b1\u30bf\u30fc byGMO\u300d\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91kpi%e3%81%a7%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%82%92%e6%b8%ac%e3%82%8b%ef%bc%81%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e8%a8%ad%e5%ae%9a%e3%81%a8\/embed\/#?secret=FXhhFY4m6B#?secret=qe9YB3i4Du\" data-secret=\"qe9YB3i4Du\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u30de\u30c3\u30d7\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p>\u6226\u7565\u30de\u30c3\u30d7\u3092\u7528\u3044\u3066\u3001\u5404\u8996\u70b9\u9593\u306e\u56e0\u679c\u95a2\u4fc2\u3092\u8996\u899a\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u8981\u56e0\u304c\u76ee\u6a19\u9054\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BSC\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/02\/BSC\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5-visual-selection-1024x762.png\" alt=\"\" class=\"wp-image-4355\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/02\/BSC\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5-visual-selection-1024x762.png 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/02\/BSC\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5-visual-selection-300x223.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/02\/BSC\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5-visual-selection-768x571.png 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/02\/BSC\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5-visual-selection.png 1098w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406<\/h3>\n\n\n\n<p>BSC\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5373\u6642\u306b\u6226\u7565\u3092\u4fee\u6b63\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u304c\u4e88\u60f3\u3092\u4e0b\u56de\u3063\u305f\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5bb9\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u518d\u8a55\u4fa1\u3057\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u58f0\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3057\u3001BSC\u306e\u9867\u5ba2\u8996\u70b9\u306eKPI\u3092\u57fa\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306e\u6539\u5584\u3092\u56f3\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30fc\u30e0\u306e\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7<\/h3>\n\n\n\n<p>\u5b66\u7fd2\u3068\u6210\u9577\u306e\u8996\u70b9\u3092\u91cd\u8996\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u7d99\u7d9a\u7684\u306a\u30b9\u30ad\u30eb\u958b\u767a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u7814\u4fee\u3084\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u6700\u65b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3084\u30c4\u30fc\u30eb\u306e\u7fd2\u5f97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9f\u8df5\u4e8b\u4f8b<\/h2>\n\n\n\n<p>BSC\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001BtoC\u3068BtoB\u305d\u308c\u305e\u308c\u3067\u6210\u679c\u3092\u4e0a\u3052\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoC\u4e8b\u4f8b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u8ca1\u52d9\u306e\u8996\u70b9<\/strong>\uff1aROI\u304c30%\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u9ad8\u304c20%\u5897\u52a0<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c:<\/strong> EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u3067\u306f\u3001\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u3082\u58f2\u4e0a\u304c\u4f38\u3073\u305a\u3001ROI\u306e\u4f4e\u8ff7\u304c\u8ab2\u984c\u3060\u3063\u305f\u3002<\/p>\n\n\n\n<p><strong>\u65bd\u7b56:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BSC\u306e\u8ca1\u52d9\u8996\u70b9\u3092\u6d3b\u7528\u3057\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u300d\u3092KPI\u306b\u8a2d\u5b9a<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u9ad8LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u9867\u5ba2\u5c64\u306b\u5e83\u544a\u3092\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u5f37\u5316\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u8a2a\u554f\u3078\u8a98\u5c0e<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u306e\u8996\u70b9<\/strong>\uff1a\u30af\u30ec\u30fc\u30e0\u4ef6\u6570\u304c25%\u6e1b\u5c11\u3057\u3001NPS\u304c8\u30dd\u30a4\u30f3\u30c8\u5411\u4e0a<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c:<\/strong> \u30b5\u30dd\u30fc\u30c8\u5bfe\u5fdc\u306e\u9045\u308c\u306b\u3088\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u6e80\u8db3\u5ea6\u304c\u4f4e\u4e0b\u3002<\/p>\n\n\n\n<p><strong>\u65bd\u7b56:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3092KPI\u306b\u8a2d\u5b9a\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a<\/li>\n\n\n\n<li>\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u5c0e\u5165\u3067\u5373\u6642\u5bfe\u5fdc\u3092\u5f37\u5316\u3057\u3001\u5f85\u3061\u6642\u9593\u3092\u77ed\u7e2e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u4e8b\u4f8b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5185\u90e8\u30d7\u30ed\u30bb\u30b9\u306e\u8996\u70b9<\/strong>\uff1a\u55b6\u696d\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u6642\u9593\u309240%\u524a\u6e1b\u3057\u3001\u6210\u7d04\u7387\u304c15%\u5411\u4e0a<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c:<\/strong> BtoB\u4f01\u696d\u3067\u306f\u3001\u55b6\u696d\u6848\u4ef6\u306e\u7ba1\u7406\u304c\u5c5e\u4eba\u7684\u3067\u3001\u6210\u7d04\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u305f\u3002<\/p>\n\n\n\n<p><strong>\u65bd\u7b56:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u6848\u4ef6\u6210\u7d04\u7387\u300d\u3068\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6210\u529f\u7387\u300d\u3092KPI\u306b\u8a2d\u5b9a<\/li>\n\n\n\n<li>CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u6d3b\u7528\u3057\u3001\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u81ea\u52d5\u5316<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5b66\u7fd2\u3068\u6210\u9577\u306e\u8996\u70b9<\/strong>\uff1a\u7814\u4fee\u53c2\u52a0\u7387\u304c50%\u5411\u4e0a\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5411\u4e0a<\/h4>\n\n\n\n<p><strong>\u8ab2\u984c:<\/strong> 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