{"id":8662,"date":"2025-04-27T12:30:00","date_gmt":"2025-04-27T03:30:00","guid":{"rendered":"http:\/\/ad-ron.jp\/?p=8662"},"modified":"2025-05-09T14:46:59","modified_gmt":"2025-05-09T05:46:59","slug":"%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e9%a1%a7%e5%ae%a2%e3%82%b7%e3%82%a7%e3%82%a2%e3%81%a8%e3%81%af%ef%bc%9f%e5%ae%9a%e7%be%a9%e3%81%8b%e3%82%89%e7%8d%b2%e5%be%97%e6%88%a6%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/analysis\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e9%a1%a7%e5%ae%a2%e3%82%b7%e3%82%a7%e3%82%a2%e3%81%a8%e3%81%af%ef%bc%9f%e5%ae%9a%e7%be%a9%e3%81%8b%e3%82%89%e7%8d%b2%e5%be%97%e6%88%a6%e7%95%a5\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u3011\u9867\u5ba2\u30b7\u30a7\u30a2\u3068\u306f\uff1f\u5b9a\u7fa9\u304b\u3089\u7372\u5f97\u6226\u7565\u30fb\u8a08\u7b97\u65b9\u6cd5\u3001DMP\u6d3b\u7528\u307e\u3067\u5b8c\u5168\u89e3\u8aac"},"content":{"rendered":"\n<p>\u9867\u5ba2\u304c\u9078\u3076\u30d6\u30e9\u30f3\u30c9\u306f\u300c\u3072\u3068\u3064\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u7af6\u5408\u3068\u7af6\u308a\u5408\u3046\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u65e2\u5b58\u9867\u5ba2\u306e\u4e2d\u3067\u201c\u3069\u308c\u3060\u3051\u9078\u3070\u308c\u3066\u3044\u308b\u304b\u201d\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u3092\u53ef\u80fd\u306b\u3059\u308b\u306e\u304c\u300c\u9867\u5ba2\u30b7\u30a7\u30a2\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306e\u6d3b\u7528\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u9867\u5ba2\u30b7\u30a7\u30a2\u5411\u4e0a\u306e\u5b9f\u8df5\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kantan.gmo\/?utm_source=owned&amp;utm_medium=banner\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg\" alt=\"\" class=\"wp-image-27750\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1024x758.jpg 1024w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-300x222.jpg 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-768x569.jpg 768w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-1536x1138.jpg 1536w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2025\/05\/kantan\u9001\u5ba2-2048x1517.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u30b7\u30a7\u30a2\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>\u9867\u5ba2\u30b7\u30a7\u30a2\uff08Share of Wallet\uff09\u3068\u306f\u3001<strong>\u3042\u308b\u9867\u5ba2\u304c\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u306b\u4f7f\u3046\u91d1\u984d\u306e\u3046\u3061\u3001\u81ea\u793e\u304c\u3069\u308c\u3060\u3051\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b<\/strong>\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u9867\u5ba2\u304c\u6708\u306b1\u4e07\u5186\u3092\u98f2\u6599\u306b\u4f7f\u3063\u3066\u3044\u3066\u3001\u305d\u306e\u3046\u30615000\u5186\u3092\u81ea\u793e\u88fd\u54c1\u306b\u4f7f\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u9867\u5ba2\u30b7\u30a7\u30a2\u306f50\uff05\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u30b7\u30a7\u30a2\u3068\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u9055\u3044<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6bd4\u8f03\u9805\u76ee<\/th><th>\u9867\u5ba2\u30b7\u30a7\u30a2<\/th><th>\u5e02\u5834\u30b7\u30a7\u30a2<\/th><\/tr><\/thead><tbody><tr><td>\u6e2c\u5b9a\u5bfe\u8c61<\/td><td>1\u4eba\u306e\u9867\u5ba2\u5185\u306e\u652f\u51fa\u6bd4\u7387<\/td><td>\u696d\u754c\u5168\u4f53\u306b\u304a\u3051\u308b\u58f2\u4e0a\u5360\u6709\u7387<\/td><\/tr><tr><td>\u76ee\u7684<\/td><td>\u9867\u5ba2\u5358\u4f4d\u3067\u306e\u6df1\u8015<\/td><td>\u696d\u754c\u30b7\u30a7\u30a2\u62e1\u5927<\/td><\/tr><tr><td>\u6d3b\u7528\u30b7\u30fc\u30f3<\/td><td>CRM\u30fbLTV\u5206\u6790\u30fb\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56<\/td><td>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u30fb\u6295\u8cc7\u5224\u65ad<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u30b7\u30a7\u30a2\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u9867\u5ba2\u30b7\u30a7\u30a2\u306f\u3001\u4ee5\u4e0b\u306e\u5f0f\u3067\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\u9867\u5ba2\u30b7\u30a7\u30a2\uff08\uff05\uff09\uff1d \u81ea\u793e\u652f\u51fa \u00f7 \u30ab\u30c6\u30b4\u30ea\u652f\u51fa \u00d7 100<\/mark><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u4f8b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2B\u306e\u5e74\u9593\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u652f\u51fa\uff1a20\u4e07\u5186<\/li>\n\n\n\n<li>\u3046\u3061\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u652f\u51fa\uff1a6\u4e07\u5186<\/li>\n\n\n\n<li>\u9867\u5ba2\u30b7\u30a7\u30a2 \uff1d 6\u4e07\u5186 \u00f7 20\u4e07\u5186 \u00d7 100 = <strong>30\uff05<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u30b7\u30a7\u30a2\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"589\" src=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2015\/07\/image.png\" alt=\"\" class=\"wp-image-21767\" srcset=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2015\/07\/image.png 877w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2015\/07\/image-300x201.png 300w, https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/wp-content\/uploads\/2015\/07\/image-768x516.png 768w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u5358\u4fa1\uff08ARPU\uff09\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308b<\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u306e\u4e2d\u3067\u306e\u8cfc\u5165\u5272\u5408\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u30011\u4eba\u3042\u305f\u308a\u306e\u58f2\u4e0a\u3092\u52b9\u7387\u3088\u304f\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u6bd4\u3079\u3066\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u306e\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u4f9d\u5b58\u5ea6\u3092\u4e0b\u3052\u3089\u308c\u308b<\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u306e\u6df1\u8015\u306f\u3001\u65b0\u898f\u7372\u5f97\u3088\u308a\u3082CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u4f4e\u3044\u305f\u3081\u3001\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u5f37\u5316\u306b\u3088\u308b\u81ea\u7136\u5897\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7af6\u5408\u4ed6\u793e\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u9632\u3050<\/h3>\n\n\n\n<p>\u81ea\u793e\u3078\u306e\u652f\u51fa\u304c\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u3001\u5fc3\u7406\u7684\u30ed\u30c3\u30af\u30a4\u30f3\u304c\u50cd\u304d\u3084\u3059\u304f\u3001\u7af6\u5408\u3078\u306e\u30b9\u30a4\u30c3\u30c1\u3092\u6291\u5236\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u8907\u6570\u30ab\u30c6\u30b4\u30ea\u3067\u306e\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\u3059\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u30b7\u30a7\u30a2\u3092\u610f\u8b58\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u7136\u3068LTV\u304c\u5411\u4e0a\u3057\u3001\u89e3\u7d04\u7387\u3082\u4f4e\u6e1b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u30b7\u30a7\u30a2\u3092\u9ad8\u3081\u308b4\u3064\u306e\u6226\u7565<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u8a2d\u8a08<\/h3>\n\n\n\n<p>\u8cfc\u5165\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u300c\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3063\u3066\u3044\u308b\u4eba\u306f\u3001\u3053\u3061\u3089\u3082\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u63d0\u6848\u3067\u5e73\u5747\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-bygmo wp-block-embed-bygmo\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"s7xDWlxXFr\"><a href=\"https:\/\/www.koukoku.jp\/service\/suketto\/marketer\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5\/%e3%80%902025%e5%b9%b4%e6%9c%80%e6%96%b0%e3%80%91%e3%82%a2%e3%83%83%e3%83%97%e3%82%bb%e3%83%ab%e3%83%bb%e3%82%af%e3%83%ad%e3%82%b9%e3%82%bb%e3%83%ab%e3%81%a8%e3%81%af%ef%bc%9f%e3%81%9d%e3%81%ae\/\">\u30102025\u5e74\u6700\u65b0\u3011\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u305d\u306e\u9055\u3044\u3084\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u7db2\u7f85\u3057\u3088\u3046<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30102025\u5e74\u6700\u65b0\u3011\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\uff1f\u305d\u306e\u9055\u3044\u3084\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u7db2\u7f85\u3057\u3088\u3046&#8221; &#8212; 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