GMO NIKKO GMO NIKKO

Performance Ads consultants

Our consultants specializing in the relevant area solve various issues faced by the clients

Understand the connection between the purchase funnel and the feature of each advertising media or product delivered mainly by Google and Yahoo! , and conduct planning and analysis on it in accordance with the purpose of the ad placement. Then maximize the advertising effect through the optimal combination of each advertising product.

The role of consultants

Commit to the client’s growth by combining people and advertising technologies.

What consultants are doing

Enable “visualization of advertising contribution” to find in which advertisement you should invest, through the PDCA cycle.

PDCA cycle

Plan 計画 Do 実行 Check 評価 Act 改善
Plan

Select investment destinations and media for the client based on the purpose & goal of the advertising.

矢印
Do

Precisely control destinations & frequency of advertising exposures and operate creatives from a Web management screen.

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Check

Analyze the results of operations in real time to find the factors of the gap between the goal and the performance.

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Act

Implement the measures required to fix the gap between the goal and the performance.

GMO NIKKO Consulting‎ Cloud

Enable unified data management through API collaboration between our GMO MARS and media data.
GMO NIKKO Consulting‎ Cloud is a collective intelligence database where our ad placement records and consulting know-hows have been accumulated.

媒体API Tableau マーケティング取り組み 成果データ 媒体API Tableau マーケティング取り組み 成果データ

Strengths of GMO NIKKO’s consultants

Commit to the growth of our clients by supporting our framework “visualization of advertising contribution” with the technologies of GMO NIKKO Consulting Cloud.

NKC2 企画提案支援 運用支援 分析支援 予算配分支援(提案) 矢印 コンサルテーション

New areas to respond to changes

To beat the competitors, only the improvement of the effects of current measures is insufficient.
The communications that fit the latest trend of the era are required

Enhancement of display ads
DMP
3PAS
Tag Manager ・ Feed
Ad-verification,
Ad-fraud
Strengthening of inflows
Smartphone
App
Social media
PMP
Tool
Google Analytics
AppSDK
O2O
BI
Communication design
Communication
planning
Display Ads
LP
Viral communication

Growth environment for consultants

We are particular about the growth environment for consultants to commit to the client’s growth.

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