GMO NIKKO GMO NIKKO

Ad Technology

Solving issues with cutting-edge ad technology and solution

To tackle complicated marketing challenges faced by our clients, we develop and deliver various solutions that support ever evolving ad technologies.

GMO PRIVATE DMP

GMO PRIVATE DMP

GMO PRIVATE DMP is a platform that integrates and manages various data owned by companies to maximize asset value of data.
It can integrate and analyze companies' customer data and web behavioral data to create user segments based on data characteristics.
Furthermore, it enables development of web communication that matches characteristics of each targeted audience by controlling communications by each segment.

Apsalar

Apsalar

Apsalar smoothly detects monetization bottlenecks by analyzing behaviors of application users. It delivers powerful support to your smart phone app marketing.

<Apsalar's features>

  • 1. Detailed analysis of in-app user behavior.
  • 2. Facebook MMP certified tools
  • 3. Twitter Mobile Measurement Partner
  • 4. Advertising effect measurement with non-cookie method.
  • 5. Smartphone app analytics tools supported extensively around the globe.

GMO MARKETING SUITE Series

GMO MARKETING SUITE

GMO MARKETING SUITE is an integrated managed platform uniformly manages internet advertising on various media or devices to optimize overall internet marketing effect, budget allocation and ad distribution solution.
Enabling one stop operations of advertising effect measurement, reporting, operation and distribution, which significantly accelerate PDCA (plan-do-check-act) cycle.

GMO MARKETING SUITE
- Smartphone Advertising Effect Analytics

Smartphone advertising effect analytics included in GMO MARKETING SUITE uniformly manages smartphone promotions to maximize investment effect of advertising.

<Four characteristics>

GMO MARKETING SUITE
for Social Media

GMO MARKETING SUITE for Social Media

GMO MARKETING SUITE for Social Media is Japan's first ad operations tool coordinated with Twitter Ads API as well as an ad platform that maximizes ROI for Twitter advertising promotions.
The aim is to maximize advertisers' ROI by dramatically improving operations capabilities such as campaign development/placement, budget setting and bid management to accelerate PDCA cycle of advertizing effect improvement.

GMO DSP

GMO DSP

GMO DSP is a management platform that enables integrated operation and management of display advertisements.
It enables comprehensive management of affiliated ad exchanges and ad networks such as GMO SSP, Google Double Click Ad Exchange and OpenX.

Phone Call Conversion Tracking

Our efforts on "Visualizing contribution of advertising"
are extended to offline effects.

GMO NIKKO focuses on "telephone" which is a powerful measure of offline user response, and delivers "Phone Call Conversion Tracking" as part of our efforts on expanding the area of "Visualization of Advertizing Contribution". This is an optional feature of online advertising delivered by GMO NIKKO.

<What is "Phone Call Conversion Tracking"?>

In "Phone Call Conversion Tracking", when a user clicks an online ad and makes a telephone inquiry about the product or service, the action is regarded as "call conversion" and measured. Then the data is linked to the distributed data of online ad and reported to visualize the online contribution to the offline effect.

<Application example: call conversion tracking is conducted on "GMO DSP for Smartphone">

Display advertising distributed from GMO DSP Measurement of Call Conversion Display advertising distributed from GMO DSP Measurement of Call Conversion Display advertising distributed from GMO DSP Measurement of Call Conversion

Call conversion is recorded when a user who is guided from GMO DSP for Smartphone makes an inquiry using the measurable phone number.
※We issue the measurable phone number.
※The calls on the measurable phone number are transferred to the advertiser's phone number.

※We apply the call tracking technology by ADgainer, KK to this service.

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